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Do More With Less: How vertbaudet is Unlocking Efficient Growth Through Referral Marketing
Learn how vertbaudet uses referral marketing with Mention Me to boost quality customer acquisition with minimal time and resources.
Latest posts
Brand advocacy
Referral Customer Journey Optimization: 4 Steps to Succeed
If your referrals aren’t converting into new customers, you’re missing out on revenue. Discover how referral customer journey optimization can help you overcome this challenge and acquire loyal customers.
Referral Incentive Tactics to Increase Customer Referrals and Revenue
Unlock the secrets of successful referral marketing with Mention Me. Discover effective referral incentive strategies for quality and growth, with insights from industry leaders.
Influencer Marketing ROI: How to Calculate and Increase
Learn how to calculate and improve influencer marketing ROI with step-by-step methods, real examples, key metrics, and actionable strategies to boost campaign profitability.
What is Influencer Marketing?
Discover what influencer marketing is, how it works, and why brands use influencers to boost engagement, trust, and sales. Learn key strategies today!
Marketing trends
10 Proven Strategies to Amplify Word-of-Mouth Marketing
Discover 10 proven, real-world strategies to boost word-of-mouth marketing and drive exponential growth for your business.
How to Build a Strong Referral Program in 2025 (+ 23 Examples)
Learn how to create a successful referral program with real-life examples. Boost customer acquisition and loyalty with effective referral strategies.
Word of mouth marketing
Name Share®: A New Way To Measure Word-of-Mouth Marketing
Name Share® is a new way to capture word-of-mouth marketing, which can increase referrals by 30%. Read our blog to learn why it's such a powerful feature.
Marketing trends
Referral Marketing Strategies: Turning Customers into Advocates
Turn happy customers into advocates. Learn key referral marketing strategies to boost loyalty, grow your brand, and drive sustainable business results.
3 Simple Ways to Maximise Referral Performance With Minimal Effort
Learn how to drive quick results from your referral programme with three simple-to-implement strategies, with real examples from Mention Me brands.
Q1 Release Radar: What's New From Mention Me?
Check out the latest innovations and improvements from Mention Me in Q1, including product updates and exciting releases.
Viral Coefficient: Formula & Examples
Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.
Customer Connect Recap: Accelerating Growth over Coffee
Read about Mention Me's Customer Connect workshop at Fora, King's Cross, helping clients accelerate growth through referral.
Rise and Refer Recap: Q1 2025
Read our summary of Rise and Refer Q1, complete with stats, quotes and first-hand storytelling.
Referral marketing
23 Best Refer-a-Friend Program Examples to Boost ROI in 2025
Boost your ROI with the best refer-a-friend program examples in 2025. Learn how to build a successful referral program and increase profitability.
Customer advocacy
The A-Z of Referral Marketing: A is for Acquisition
In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).
Understanding Attribution & Incrementality in Referral Marketing
Read our paper to fully understand attribution & incrementality in referral marketing.
Mention Me Product Highlights 2024
Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.
Referral marketing
The Most Important A/B Tests to Run in 2025: Our Research Revealed
We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.
Retention
The Top 10 Customer Retention Metrics for 2025
Learn the 10 best customer retention metrics to help your brand retain your most valuable customers in 2025 and beyond.
Referral marketing
To Discount or Not to Discount? Your Guide for 2025
Read our advice on strategic discounting in 2025, helping you decide the best strategy for your brand.
Referral marketing
A/B Testing in Referral Marketing: Top 5 Mistakes to Avoid
Learn tips for successfully A/B testing refer a friend campaigns. How to experiment with referral marketing using test cohorts and segments
Brand advocacy
7 A/B Tests to Optimise Your Referral Marketing Metrics in 2025
Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.
Referral marketing
Tired of Celebrity Brands? Try Referral Marketing Instead
Discover why beauty brands are shifting from celebrity endorsements to authentic, trust-driven referral marketing, focusing on genuine customer experiences.
Customer advocacy
Why Existing Customers are the Ticket to Success for Travel and Hospitality Brands
For travel & hospitality brands, summer is a golden opportunity to increase revenue and acquire valuable customers. Here's how to make the most of it.
Brand advocacy
The Psychology of Referral: Cialdini’s 6 Weapons of Influence
Read the 6 weapons of Cialdini's influence in every successful referral marketing toolkit; how psychology of persuasion increases referral campaign conversion.
Marketing trends
8 Effective Customer Engagement Strategies with Real Brand Examples
Learn proven customer engagement strategies with real examples. Boost loyalty, retention, and advocacy with our expert guide.
How Tracked Referrals Turn NPS Ratings Into Real Revenue
Find out how tracked referrals can help turn your NPS and CSAT survey participants into real revenue.
Marketing trends
Retail Digital Transformation: How To Find Better Customers
Find out how retail digital transformation is helping high street stores find higher volumes of better customers in 2024 and beyond.
Seasonal promotions
9 Steps to Successful Black Friday 2024 Referral Programme
With a recession looming, Black Friday 2022 will require a different approach if you want to deliver value to your cost-conscious consumers.
Why We Need Your Data (To Make You Even More Awesome)
Find out why sharing well-protected data could be the first step to helping your business drive sustainable growth through referral marketing.
Referral marketing
Mastering Referral Marketing: Strategies, Systems, and Success
Discover the secrets to successful referral marketing, learn proven strategies and systems to drive customer-led growth.
Brand advocacy
12 ways to smash targets in 2025 through referral marketing
From new customer acquisition to extending lifetime value, discover how referral marketing can help achieve your key business goals for 2025.
Referral marketing
5 Black Friday Tips: Activate Your Referrals Data Now to Beat Your Rivals
Learn why activating your referral marketing data now is key to Black Friday '24 success.
Black Friday 2024: Get Referrals and Advocacy Data Now to Ensure Success
Want to supercharge your Black Friday 2024? Click to learn why preparing your referrals and advocacy data now is key to success.
Events
Top Takeaways from OMR 2024 in Hamburg: Insights for the Future of Digital Marketing
Discover the key insights from OMR 2024. Learn about the latest in AI-driven marketing, our experience at the SAP Village, and networking highlights.
Customer advocacy
Salesforce: Welcome to the Advocacy Era
Salesforce joins the advocacy era! Discover how this movement aligns with Mention Me's vision and explore the benefits of customer advocacy marketing
Loyalty
How Customer Journey Mapping Can Boost Loyalty
Learn how customer journey mapping can boost loyalty by identifying pain points and creating personalised experiences. Explore steps to optimise your customer journey.
Referral marketing
6 Social Proof & Referral Marketing Strategies for Fashion Brands
Explore 6 social proof and referral marketing strategies to help fashion brands boost engagement, grow their audience, and increase brand loyalty.
Loyalty
4 Strategies to Build Loyalty for B2C eCommerce Brands
Discover 4 winning strategies to build loyalty for B2C ecommerce brands. Learn how customer advocacy marketing can help you stand out in a competitive market.
Events
Event Highlights: Boosting Confidence with Kirsty Hulse
Highlights from our client event with Kirsty Hulse, focusing on building confidence and growth.
Loyalty
Customer satisfaction: Why it matters & how to improve it
Learn why customer satisfaction matters and how to boost it with NPS, feedback channels, and sentiment analysis for better customer insights and improvements.
Loyalty
How to Measure Customer Loyalty: 10 Key Metrics
Discover 10 key metrics for measuring customer loyalty and learn how to use them effectively to drive sustainable growth, improve retention, and boost advocacy.
Loyalty
How to Gain Long-Lasting Customer Loyalty and Trust in Your Brand
Discover how to gain customer loyalty and trust. Learn 5 essential strategies to build strong emotional connections and enhance customer loyalty programs.
Customer advocacy
Five Industry Champions Blazing a Trail for Customer Advocacy
Meet five industry champions revolutionizing customer advocacy to drive growth and loyalty. Discover expert insights transforming brand marketing strategies.
Loyalty
Maximize Customer Loyalty: The Guide to Creating Passionate Fans
Learn to enhance customer loyalty with our comprehensive guide on creating passionate brand advocates through strategic, data-driven methods and insights.
Loyalty
Bonds Beyond Points: How Experiential Rewards Inspire True Loyalty
Explore the benefits of experiential loyalty programmes over traditional points-based schemes. Learn how customer experiences foster deep customer loyalty.
Loyalty
6 Ways to Increase Customer Loyalty Through Data-Driven Advocacy
Discover the game-changing impact of leveraging data-driven customer advocacy to revolutionize brand loyalty strategy, powered by insightful sentiment analysis
Customer advocacy
Non-Alcoholic Drinks Brands: Cheers to Customer Advocacy!
Discover why the non-alcoholic drinks sector is ripe for advocacy and how brands are leveraging customer advocacy marketing to innovate and grow.
Loyalty
How Customer Advocacy Nurtures Brand Loyalty
Explore how customer advocacy builds brand loyalty. Uncover the transformative power of personalised experiences and customer insights, and delve into the stages of a successful advocacy marketing journey with Mention Me.
Retention
5 Steps to Building a World-Class CRM Customer Retention Strategy
Discover essential steps to optimize your CRM retention strategy. Explore advantages, integrations, and effective tactics for boosting customer loyalty.
Loyalty
From Air Miles to Brand Partnerships: Why we need to rethink customer loyalty
Dive into the world of customer loyalty programs and their evolution. Explore genuine customer loyalty and the importance of customer experience in 2024
Retention
Optimise Conversion and Customer Retention through A/B Testing
Discover the power of A/B testing in optimising conversion and customer retention rates. Explore strategies and case studies from top brands.
Retention
Customer Retention vs Customer Acquisition: The key to growth
Explore loyalty versus customer retention strategies in our blog. Learn to convert customers into loyal advocates who return frequently!
Retention
Enhancing Customer Satisfaction: 7 Customer feedback strategies
Enhance retention with top feedback strategies. Discover how to gather, analyze, and act on feedback, fostering customer loyalty and a thriving brand community.
Referral marketing
Inspirational Incentives: How alternatives to discounting can boost your referral strategy
Explore innovative alternatives to discounts to supercharge your referral strategy, fostering valuable customer relationships and boosting brand loyalty.
Customer advocacy
Why You Can’t Postpone Investment in Your Customers
Discover the importance of customer investment in challenging economies. See how advocacy and intuitive technology drive growth for top brands.
Retention
How to Drive Customer Retention with Advocacy Marketing
Learn how customer advocacy fuels retention and unlocks deeper insights into your consumer base. This guide explains advocacy marketing strategies to identify high-value customers, personalise communication, and improve customer experiences for sustained business growth.
Retention
Customer Loyalty vs. Customer Retention: Getting the most out of both
Dive into our blog post on navigating the differences between loyalty and customer retention. Discover how to turn customers into loyal advocates that come back often!
Customer advocacy
Customer Advocacy - An Untapped Asset
Explore how CFOs are leveraging customer advocacy for growth: increased LTV, lower customer acquisition costs, and sustainable profits.
Customer advocacy
Top 7 Retention Tools: Simplify and improve your martech stack
Discover top 7 eCommerce retention tools to streamline your tech stack and boost brand loyalty. Learn smart CRM segmentation and more with Mention Me's insights
Retention
A Holistic Segmentation Strategy to Save Money & Boost Retention
Save on marketing, boost customer retention. Use deep advocacy insights to refine segmentation, turning passive purchasers into vocal brand advocates.
Customer advocacy
Unleashing Wellness Warriors: The hidden advocates of the supplement industry
Explore why leading supplement brands thrive with customer advocacy. Discover how brand fans fuel sustainable growth in health, beauty, and wellness.
Customer advocacy
Chat GPT's Viral Growth: A study in customer advocacy marketing
Explore Chat GPT's growth through customer advocacy. Learn how Mention Me taps into this power for your brand, turning satisfaction into sustainable growth
Partnerships
Reflecting on NRF 2024: Insights from Mention Me
Read Mention Me's recap of NRF 2024, where customer advocacy met retail innovation. Dive into our insights and partnerships that redefine word-of-mouth referrals and customer-driven growth.
Retention
How to Maximise Customer Retention: An essential guide to keeping your customers coming back
Maximise Customer Retention: Discover how the right data and relationship-building strategies can increase loyalty and retention, turning satisfied users into avid brand ambassadors and strengthening the long-term health of your business.
Customer advocacy
6 Simple Advocacy Marketing Moves to Boost Customer Retention
Struggling with customer retention? Explore our blog on advocacy marketing techniques, reveal new strategies to engage lapsed customers, personalise loyalty schemes, and redefine VIPs. Make your CRM data work smarter, increasing LTV and turning customers into brand advocates.
Customer advocacy
How to Build a Winning Customer Advocacy Team
Forge the ultimate customer advocacy team with Mention Me's comprehensive guide. Learn how to structure a dynamic team across key departments to elevate customer engagement and harness the transformative power of advocacy for your brand.
Customer advocacy
Building a Business Case for a Customer Advocacy Intelligence Platform
Discover the key to proving the impact of customer advocacy on your bottom line with the world’s first Customer Advocacy Intelligence Platform by Mention Me. Build a compelling case for enhancing customer loyalty, driving revenue, and slashing acquisition costs.
Retention
5 Customer Retention Challenges Facing Every Business Marketer
It's 5x more expensive to acquire new customers than retain existing ones. So why do so many businesses overlook customer retention? Here are 5 reasons why.
Customer advocacy
Future-Proofing eCommerce: Embracing Customer Advocacy for Sustainable Growth Beyond Black Friday 2023
Explore how customer advocacy reshapes eCommerce post-Black Friday 2023. Mention Me's insights reveal the shift from discounts to brand loyalty for lasting growth.
Customer advocacy
Customer Advocacy: The Fashion Industry's Secret Weapon
Unlock the secret weapon of the fashion industry with Mention Me: customer advocacy. Learn how referral marketing and advocacy drive success, reshape brand economics, and offer a competitive edge.
6 Strategies for Retailers to Boost Business Growth Through Referral Marketing
Learn how to distinguish between customer-focused and customer-centric, discover the best channels for referral marketing and determine which stimuli work best.
Marketing trends
Powerful Mention Me Features for Boosting Your Referral Marketing
Discover how Mention Me's powerful features can elevate your referral marketing strategy, driving customer engagement and boosting brand growth in our latest blog.
Marketing trends
7 Simple Methods for Expanding Your Email List through Referral Marketing
Boost your email list effortlessly with our 7 top referral marketing strategies. Gain insights into customer engagement and list expansion in this must-read guide for marketers.
Marketing trends
How email drip campaigns can enhance your referral marketing strategy
Discover how email drip campaigns can revolutionise your referral marketing strategy, with insights on maximising open rates and driving revenue.
Referral marketing
Referral Marketing: Tips for Customer-Led Growth
Enhance business ROI with insights from referral marketing and customer advocacy. Benefit from real-world case studies and expert guidance for optimal results.
Mention Me updates
The Business of Customer Love: Year in Review Special 2023
Discover the 'Business of Customer Love: Year in Review Special 2023' as experts dissect a year in CX, revealing how authentic customer love fuels sustainable growth and success, even in challenging economic times.
Referral marketing
23 Best Refer-a-Friend Program Examples to Boost ROI in 2025
Explore global refer-a-friend programmes across various industries. We specialize in referral marketing for top brands, delivering impactful results.
Unlocking the Power of Customer Advocacy: Mention Me Now Available on SAP Store
Read our journey to becoming an SAP Endorsed App and see how we're redefining the landscape of customer advocacy and brand growth.
Marketing trends
The Power of Customer Loyalty: Boost Awareness and Customer LTV
Uncover customer loyalty secrets to enhance brand awareness and LTV. Delve into relationship-building, memorable experiences, and retention tactics.
Customer advocacy
How to increase customer lifetime value with referral marketing
As well as drive new customer acquisition, referral can significantly increase customer lifetime value and deliver measurable return on investment (ROI).
Marketing trends
Happy customers will drive business growth in 2024. Here's why
More businesses will put their customers at the centre of their marketing strategies to organically drive customer acquisition, retention and expansion.
Customer advocacy
Join our live masterclass on Customer Advocacy Marketing, 14th November
Discover the steps to create and launch your very own Customer Advocacy Marketing Plan, unlocking sustainable, profitable growth through your brand fans.
Customer advocacy
Why Customer Advocacy is Crucial for Insurance: 10 Challenges Solved
Discover how customer advocacy transforms insurance with Mention Me. Address ten challenges, from pricing to reinventing insurance economics to long-term success.
Customer advocacy
Customer Advocacy: Effective Metrics and Analytics
Discover the heart of customer advocacy, surpassing likes and shares. Explore pivotal metrics driving brand champions and data-driven marketing triumphs.
Mention Me updates
A new platform for a new era: Introducing the world’s first Customer Advocacy Intelligence Platform
Experience the game-changing impact of our largest product launch ever, designed to empower you in driving greater value through the power of customer advocacy.
Marketing trends
The Power of Successful Brand Communities: 7 Inspiring Examples to Explore
Learn how to build a lively brand community and the positive business outcomes you can expect
Marketing trends
The State of the Ecommerce Market: It’s tough out there
Our CEO Andy Cockburn gives his take on the state of the ecommerce market, and how savvy brands can look to solve their biggest challenges.
Mention Me updates
Drive sustainable growth through your fans with the world's first Customer Advocacy Intelligence Platform
Discover how our latest product launch will help you to drive more value through customer advocacy.
Seasonal promotions
Here's how to reach your ideal consumers this Black Friday
Change your approach this Black Friday to launch a fully optimised, multi-channel acquisition strategy that keeps on growing your business.
Customer advocacy
Proven Strategies to Empower Your Customer Advocates in 2023
Learn how to effectively empower customer advocates with battle-tested strategies, leading to real-life success stories like the remarkable 'Hueligans' from Huel.
Mention Me updates
7 things I’ve learnt since launching The Business of Customer Love Podcast
Dive into '7 Things I’ve Learned Since Launching The Business of Customer Love Podcast,' where Simeon shares stories and expert CX insights that reveal the profound impact of authentic customer love on business success.
Mention Me updates
Discover 5 new ways to optimise your referral programme
Discover how our latest product updates and new features help you to drive more value through customer advocacy.
Customer advocacy
Beyond transactions: why customer love is key to success for financial services
How banks and insurance firms can evolve their marketing strategies to acquire and retain high quality customers that drive profitable revenue.
Mention Me updates
Understand what customers really think of your brand with Sentiment Analysis
Simplify the process of collecting customer feedback and drive better experiences with Mention Me's new Sentiment Analysis page
Customer advocacy
Unlocking Lasting Beauty: The Power of Customer Loyalty in the Beauty Industry
Exploring Customer Loyalty in the Beauty Industry. Discover strategies to foster lasting connections and drive growth in the competitive beauty landscape.
Customer advocacy
How to drive profitable revenue for your business – now and in the future
Instead of relying on paid channels and discounts, think advocacy-first to hit monthly targets and drive sustainable results for your business. Here's how.
Mention Me updates
How we're improving the way brands access advocacy expertise
We've recently made changes to how many of our clients communicate with and get support from our Client Success Managers. Read the blog to find out why.
Mention Me updates
The Advocacy Awards: March's shortlist and winners
Find out who picked up the award for Advocate for Women's Rights in this month's Advocacy Awards.
Mention Me updates
Do more with less through the power of customer advocacy
Discover how to drive maximum value from your budget in the face of declining resources and rising expectations.
Word of mouth marketing
4 ways to drive word-of-mouth referrals without a single discount
Thought you needed to offer a discount to encourage word of mouth referral? Here are 4 ways to nurture customer advocacy without discounting a penny.
Customer advocacy
The A-Z of Customer Advocacy: L is for Loyalty
Thought your loyalty programme was doing enough to leverage and nurture brand advocacy? Don't be too sure...
Seasonal promotions
The Golden Quarter: what Q4 2022 means for retailers in 2023
Find out how you can use learnings from Q4 2022 to drive success in 2023.
Mention Me updates
The Advocacy Awards: February's shortlist and winners
Find out who picked up the accolades for Best Campaign Pivot and Advocate of the Month in this month's Advocacy Awards.
How to increase ROI on Google Ads and scale revenue in 2023
Find out how you can prove your marketing efforts, increase ROI and take full potential of the customer advocacy data at your fingertips.
People
A day in the life of... Kat, Director of Strategic Partnerships
Find out what Kat gets up to in a typical day to drive forward our advocacy-first vision with our tech partners.
Mention Me updates
Mention Me opens Boston office with new team
Find out about the team leading the US charge in our new Boston office.
Customer advocacy
The A-Z of Customer Advocacy: K is for KPIs
How modern CX leaders can measure customer advocacy KPIs to turn brand fans into a sustainable channel for business growth.
Customer advocacy
The A-Z of Customer Advocacy: B is for Best Customers
Discover who your truly most valuable customers are through the power of Extended Customer Revenue,
Mention Me updates
The Advocacy Awards: January's shortlist and winners
Discover the shortlist for our first-ever Advocacy Awards, and find out which brand and individual picked up the two titles in January 2023.
Press releases
Press Release: Fred Reichheld Joins Mention Me as an Advisor
The best-selling author and creator of NPS will help drive forward our mission to realise the true value of customer advocacy for ecommerce brands.
Marketing trends
4 ways to get more from less budget in 2023 through customer advocacy
Discover how you can get more out of your stretched marketing budgets through leveraging the power of customer advocacy.
Customer advocacy
The top five recommended sectors of 2022
Discover which sectors came out on top for brand recommendations this year.
Mention Me updates
Introducing: New Insights for the Advocacy Era
Find out how our new product releases help you put advocacy at the heart of your strategy and kick start a cycle of sustainable, organic growth.
Mention Me updates
Onboarded clients in November 2022
Here are some of the clients who onboarded with Mention Me in November 2022.
Seasonal promotions
Black Friday 2022: insights from 500+ ecommerce brands
Discover how 500+ ecommerce brands performed on Black Friday 2022.
Customer advocacy
Why it’s time for luxury brands to leverage customer advocacy
Unlock the secrets behind sustainable growth as brands like Farfetch & Charlotte Tilbury leverage customer advocacy. Learn how to replicate their success.
Marketing trends
What won’t happen next: four anti-predictions for 2023
Discover four anti-predictions for 2023, from budgeting in a recession to segmentation strategies.
Customer advocacy
16 questions to ask your referral marketing provider
Discover the essential questions to find your perfect referral platform, from getting set up to A/B testing and acquiring high lifetime value customers.
Mention Me updates
We're shortlisted for Best Use of Data in the DigiDay Awards
Find out about our nomination for Best Use of Data in the DigiDay Awards.
Mention Me updates
Extended Customer Revenue: Unveiling Valuable Customers
Discover how Extended Customer Revenue reveals who your best customers truly are.
Mention Me updates
Onboarded clients in October 2022
Here are some of the clients who onboarded with Mention Me in October 2022.
Customer advocacy
How to future-proof growth through customer advocacy
With the pressure mounting to shake up your marketing strategy, here's how to leverage customer advocacy for both short and long-term growth.
People
Black History Month Reflections: Driving Change at MentionMe
Gavin, our Diversity, Equity and Inclusion executive sponsor, reflects on his learnings from Black History Month.
People
Tom 'Boz' Boswell: Land's End to John O'Groats Cycle Triumph
Find out how Boz, Enterprise Account Executive, got on when he completed the Land's End to John O'Groats cycle challenge with his dad.
Customer advocacy
Seizing Value Customer Acquisition Opportunities in Q1 2023
As you prepare your marketing strategy for 2023, don't miss this huge opportunity to drive growth and customer acquisition.
People
Get to know: Clubs at Mention Me
Discover the clubs that help our Mentioneers unwind and get to know each other.
People
Mentioneers Celebrate Special Moments with Celebration Days
Find out why we've introduced Celebration Days at Mention Me.
Mention Me updates
Onboarded clients in September 2022
Here are some of the clients who onboarded with Mention Me in September 2022.
We're a G2 Leader in the Fall 2022 report
Find out why we've been recognised as a G2 Leader in their Fall 2022 Reports.
Seasonal promotions
Unmissable Black Friday: Maximizing Touchpoints for Success
Find out how to harness every available touchpoint to give your Black Friday campaign maximum visibility.
Introducing: Deeper Insights
Discover our latest product releases and how you can use them to drive organic growth across your marketing channels.
People
Embracing the Future: Life in a Rapid-Growing Product Team
Here's what Anca Filip, Head of Product, has to say about leading the way for Product innovations at Mention Me.
Seasonal promotions
Hidden Gem: Seasonal Event Boosts Referrals by 23%
This year's International Friendship Day increased referrals by 23% — find out how brands including Wild and Paula's Choice used the event to accelerate growth.
Seasonal promotions
How to keep your Black Friday sales peak going (and going)
Investing marketing budget wisely and giving your customers genuine value is critical to making this Black Friday a success. Here's how to do it.
Press releases
Home & Garden Sales Rise Amid Crisis, Yet Short of COVID Boom
Sales of home and garden products rise compared to last year despite the cost-of-living crisis, but fall short of peak pandemic levels.
People
How Mentioneers are celebrating Pride 2022
To celebrate Pride, we asked Mentioneers what the month means to them. Here's what they said.
Seasonal promotions
150 Days Left: Essential Additions to Your Black Friday Plan
Black Friday 2022 is the perfect chance to prove to your customers why your brand is worthy of their cash — and to encourage them to return after the event.
Customer advocacy
Global recession + high inflation = a different marketing approach
Wandering the massive floor at VivaTech in Paris two weeks ago required a self-imposed cognitive dissonance; a healthy dose of denial.
Customer advocacy
Your biggest marketing challenges of 2022, solved
Turn customer advocacy into an effective multichannel acquisition strategy with Optimise.
Customer advocacy
How to drive more value from every customer
Find out how you can nurture advocacy from every single customer to drive more value across the entire lifecycle.
Seasonal promotions
Unveiling the Overlooked: Cadbury, Vodafone, & Your Brand
Harness International Friendship Day for referral marketing success and boosting your brand's profile, revenue, and customer advocacy.
Press releases
Mention Me Unveils Predictive Model For Customer Advocacy
We've partnered with UK AI provider Faculty to revolutionise the eCommerce space with the world’s first predictive model for customer advocacy.
Mention Me updates
14 learnings from Advocacy Engineered 2022
On May 24th, senior marketers gathered in London for the world's premier advocacy event. Read this blog to see the best bits of Advocacy Engineered 2022.
Mention Me updates
Revealing our new brand identity — and the mission behind it
As our company vision has evolved, it felt high time that our visual identity evolved too. Find out more about our website refresh in this blog.
Press releases
Press Release: Neglected Ad Channel with 96% Consumer Trust
Our latest flagship report reveals the alarming truth about the gap between what consumers want — and what marketers think they want.
Mention Me updates
Highly Commended Tech Company of the Year at the British Data Awards
Mention Me wins Highly Commended for Best Technology Company of the Year at the British Data Awards 2022.
Press releases
Financial Services: 59% YoY Surge in Sign-Ups in Q1 2023
Our data reveals there was one sector that stood out from the rest when it came to retail performance in Q1 2022: financial services.
Press releases
Q1 2023: 11% Surge in Online Retail, Surpasses Pre-Pandemic
Despite a 28% drop in quarterly online sales YoY, the eCommerce sector is 11% up on pre-pandemic levels. Our data from Q1 reveals the latest trends.
Partnerships
Aligning Channels: Maximize Customer Value through Marketing
See why Hannah Hooton, Head of Partnerships at GenieGoals, believes that aligning your marketing channels is critical to driving sustainable growth.
People
A day in the life of... Ryan, Software Engineer
Ryan, a Software Engineer, describes what he gets up to on a typical working day and his most memorable moments since joining Mention Me.
Marketing trends
Grow your customer base sustainably (in more ways than one)
In 2021, it's more important than ever to shout about your environmental and ethical practices. Find out how your brand can do it through referral.
Seasonal promotions
Friendship Day: The Next Consumer Retail Calendar Sensation
Putting your happy customers at the centre of your marketing strategy has never made more sense. Is it time your brand embraced the power of friendship?
Mention Me updates
We’re a British Data Awards 2022 Finalist
Find out about our nomination for Technology Company of the Year at the British Data Awards 2022.
Marketing trends
Online Growth: FinServices & Travel Lead Consumer Shopping Trends
We've looked at the data from 450+ brands to see how online orders and referrals for four different sectors performed in the first quarter of 2022.
Partnerships
Elevating Marketing Automation Strategy Through Referrals
Discover how referral can feed into your marketing automation strategy to deliver your smoothest customer experience ever.
Your 7 biggest misconceptions about referral marketing — debunked
There are plenty of misconceptions out there about referral marketing. We clear up 7 of the biggest myths (and reveal the truth behind them) in this blog .
Press releases
Kencko Fuels Rapid Growth with Mention Me Referral Platform
Within just three months of setting up its Referral Engineering® channel, plant-based smoothie company kencko increased customer acquisition by 8%.
Mention Me updates
International Women's Day 2022: 7 leaders striving to #BreakTheBias
To celebrate International Women's Day, we spoke to seven leaders driving change for women in the workplace.
People
A day in the life of... Amara, Inbound SDR Lead
We caught up with Amara, Inbound SDR Lead, to find out how she’s finding her new role and why she was excited to re-embrace the company culture.
Brand advocacy
The 5-star opportunity you’re missing with positive reviews
If you've got happy customers leaving reviews on your website, leverage this fandom with a referral programme to drive powerful brand advocacy.
Mention Me updates
Turn more customers into fans (while driving the next best action)
Enhance drives more value from every customer, wherever they are in their lifecycle — majorly accelerating customer acquisition and engagement.
Partnerships
Who’s your match made in marketing heaven?
There are a huge variety of Martech providers out there looking to become a part of your marketing stack. But which is your perfect partner?
Marketing trends
Championing Earned Growth
Andy Cockburn, CEO at Mention Me, on how a new metric complements Mention Me’s vision to make all brands think advocacy-first.
How SPOKE uses referral data to supercharge paid social
SPOKE, the menswear retailer, boosts paid social performance using first-party referral data. Discover their success in driving conversions and lowering CPA.
Press releases
MarTech's Mention Me Raises $25M in Series B Funding
The customer advocacy platform will use the funding to fuel international expansion and product development.
How to make data driven decisions with confidence
We're on a mission to shine a spotlight on the marketers doing brilliant things with first-party customer data. Learn more (and check out case studies) now.
Marketing trends
How consumers shopped in (and out of) lockdown in 2021
Shopping trends have fluctuated this year, but there has been a clear shift to ecommerce. Find out how consumers shopped in (and out) of lockdown in 2021.
Press releases
Bloom & Wild: 250K Bouquets Sold via Customer Referrals
Find out how online florist Bloom & Wild has accelerated growth through customer recommendations.
Marketing trends
Seven of the best brand campaigns in 2021
It's been another busy year, and marketers have been hard at work executing some stellar brand campaigns. Here are 7 of our favourites from 2021.
Brand advocacy
Bloom & Wild Exceptional £17m Sales via Referral Marketing
Lindsay Newell, Head of UK Marketing at Bloom & Wild, discusses how Referral Engineering™ acquires new, quality customers with high lifetime value (LTV).
People
A day in the life of... Nats, Head of Sales
Find out what Natalie Barrie, Head of Sales at Mention Me, gets up to on an average day in the office.
Customer advocacy
How to grow your customer base (without a discount in sight)
Luxury brands can no longer rely on name recognition to grow their customer base. Find out why referral is the perfect way to build brand affinity.
Customer advocacy
Money talks: why referral customers are a growth goldmine for financial brands
A referral marketing channel has the potential to unlock huge brand growth for finance and insurance providers. Here's why.
Customer advocacy
Marketers, bookmark this: the Glossary of Referral Engineering®
Learn the terms of Referral Engineering™ and see you how they fit together to create a high-performing marketing channel (without a big budget).
Customer advocacy
Chinese Singles Day: the biggest retail opportunity on the planet
Launched in 2009 by online market Alibaba, Chinese Singles' Day is now the world's biggest retail event and a huge opportunity for western brands.
Db: 5xROI with Ref Engineering - The Power of Word of Mouth
Referral Engineering™ drives success for travel gear retailer Db. Luke Collins, Head of Digital, shares how it acquires high-quality customers & delivers 5x ROI
People
Year-Round Diversity: Going Beyond Black History Month
October marks Black History Month in the UK, but how can companies work on diversity and inclusion all year round?
Customer advocacy
Referral Intelligence®: Actionable Customer Insights
Distrust towards advertising hinders high-performance data. Unlock the power of untapped first-party data for exceptional marketing performance.
Marketing trends
Referral Engineering: Turning Customers into Brand Advocates
Discover the data-driven approach to referral marketing that turns your most loyal customers (and their friends) into your biggest cheerleaders.
Marketing trends
Effective Media Channels: Barbecues & Sunday Roast Dinners
Leverage everyday conversations for powerful marketing moments. Discover the pros of a data-driven Ref Engineering™ program & how to use it to your advantage.
Marketing trends
How consumers shop now: Q3 2021
We've looked at the data from 450+ brands to see how online orders and referrals for four different sectors performed in the third quarter of 2021.
Seasonal promotions
How to drive record revenue for your business this festive season
Discover how your online or multichannel brand can drive sales, acquire new customers and generate record growth in the 2021 festive period with referral.
Marketing trends
You’re focusing on the wrong influencers. Here’s why.
Influencer marketing is big business. But are you focusing on the wrong influencers?
Seasonal promotions
Why (and how) luxury retailers should get involved with Black Friday
Luxury brands shunning Black Friday are missing a valuable opportunity. Here's how to take part without discounting goods or risking high-end reputations.
Seasonal promotions
Friendship Day: 75% Increase in New Customer Acquisition
We look at how brands ran referral campaigns for International Friendship Day to significantly increase their shares, orders, and customer acquisition.
Press releases
Bought By Many' Unveils SaaS Tool for Bonus Referrals
Pet insurer Bought By Many has used name-sharing to doubled its volume of social shares - and sales from its referral scheme have quadrupled in 12 months.
Marketing trends
Want to boost sales and acquire loyal customers? Plan Black Friday now
Black Friday on 26th November 2021 will be almost entirely online. We share tips for retailers looking to boost their sales and customer acquisition.
Mention Me updates
Press Release: Mention Me Now Available on SAP® Store
Mention Me's referral marketing solution is now available on SAP® Store, the digital marketplace for SAP and partner offerings.
Mention Me updates
Embrace Milestones: Celebrate, Reset, and Move On, Swiftly
Mention Me delivers £1bn revenue to clients and hits 20 million shares milestones.
Seasonal promotions
1 Thing You Need to Make Black Friday 2023 Truly Interesting
Black Friday deals drive more retail sales every year, but November 26th 2021 may mark the beginning of a new shift for consumers and retailers.
Marketing trends
How consumers shop now: Q2 2021
We’ve analysed online orders and referral data from 450+ brands across sectors to see how consumers shopped in Q2 2021 – and how they’ll shop in Q3.
Marketing trends
What can High Street retailers learn from fast-growing digital brands?
High Street multichannel retailers must figure out how to recover and compete with digitally native businesses. We explore how they can do it post-pandemic.
Press releases
Lockdown Exit: Referral Boost for Home & Garden Retailers
Customer referrals drive activity across retail sectors, with Gifts and Occasions retailers seeing biggest overall increases for the quarter.
Marketing trends
Loyalty vs Referral: Real Brand Love Happens in Public, Not Private
Marketing goals for loyalty programmes are easily understood: prevent churn; increase frequency; drive sales. But how much loyalty do they really instil?
Marketing trends
Life on the Digital High Street Blog
With the future of the High Street looking challenging, we dig out stories and lessons from traditional retailers adapting their way back to growth.
Marketing trends
Adapting Your Marketing Strategy to Apple's Tracking Changes
From 26th April, all businesses must request user permission to access their unique identifier for advertisers (IDFA). Here's how marketers can adapt.
Mention Me updates
Mention Me Joins SAP.iO's Consumer Engagement Accelerator
Mention Me joins SAP’s equity-free accelerator program facilitated by SAP.iO FoundryTel Aviv in collaboration with Publicis Sapient.
Marketing trends
How consumers shop now: Q1 2021
We’ve analysed online orders and referral data from 450+ brands across sectors to see how consumers shopped in Q1 2021 – and how they’ll shop in Q2.