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Discover how to create a high-converting referral program for your travel brand. Learn key strategies and explore 5 successful case studies from Airbnb, Booking.com, Hopper, and more.
Consumers believe recommendations from friends and family over all forms of advertising, so a referral program will capitalise on this sales opportunity.
Discover 18 essential influencer marketing KPIs to track in 2025 to measure impact, improve ROI, and guide data-driven campaign decisions.
Discover how email drip campaigns can revolutionise your referral marketing strategy, with insights on maximising open rates and driving revenue.
Discover why beauty brands are shifting from celebrity endorsements to authentic, trust-driven referral marketing, focusing on genuine customer experiences.
Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.
Read our practical guide to Influencer Marketing Analytics. Learn how to measure performance, optimize strategy, and scale campaigns effectively.
Discover why referral is the missing piece in your loyalty strategy — and how it unlocks true customer loyalty, retention, and profitable growth.
Read about our webinar with NPS creator Fred Reichheld and Bloomreach CMO Amanda Cole about the importance of our unique metric, Earned Growth.
Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.
Discover how referral marketing drives results like new customer acquisition, retention and brand loyalty for fashion retailers.
Boost your ROI with the best refer-a-friend program examples in 2025. Learn how to build a successful referral program and increase profitability.
To optimize referral psychology, don't just offer financial incentives. Recognize the impact of social rewards in your referral marketing strategy.
What does gamification mean in the context of referrals? Why AB testing might be better than gamification to increase customer acquisition via refer-a-friend.
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Feel Good Contacts is driving impressive acquisition and retention results through Mention Me's referral platform. Read the case study now.
Learn how vertbaudet uses referral marketing with Mention Me to boost quality customer acquisition with minimal time and resources.
If your referrals aren’t converting into new customers, you’re missing out on revenue. Discover how referral customer journey optimization can help you overcome this challenge and acquire loyal customers.
Unlock the secrets of successful referral marketing with Mention Me. Discover effective referral incentive strategies for quality and growth, with insights from industry leaders.
Learn how to calculate and improve influencer marketing ROI with step-by-step methods, real examples, key metrics, and actionable strategies to boost campaign profitability.
Discover what influencer marketing is, how it works, and why brands use influencers to boost engagement, trust, and sales. Learn key strategies today!
Discover 10 proven, real-world strategies to boost word-of-mouth marketing and drive exponential growth for your business.
Learn how to create a successful referral program with real-life examples. Boost customer acquisition and loyalty with effective referral strategies.
Name Share® is a new way to capture word-of-mouth marketing, which can increase referrals by 30%. Read our blog to learn why it's such a powerful feature.
Turn happy customers into advocates. Learn key referral marketing strategies to boost loyalty, grow your brand, and drive sustainable business results.
Learn how to drive quick results from your referral programme with three simple-to-implement strategies, with real examples from Mention Me brands.
Check out the latest innovations and improvements from Mention Me in Q1, including product updates and exciting releases.
Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.
Read about Mention Me's Customer Connect workshop at Fora, King's Cross, helping clients accelerate growth through referral.
Read our summary of Rise and Refer Q1, complete with stats, quotes and first-hand storytelling.
In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).
Read our paper to fully understand attribution & incrementality in referral marketing.
Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.
We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.
Explore the best customer retention metrics to help your brand retain your most valuable customers in 2025 and beyond.
Discover strategic discounting tactics for 2025, including psychological triggers, discount types, optimization tips, and how to protect your brand while boosting conversions.
Learn tips for successfully A/B testing refer a friend campaigns. How to experiment with referral marketing using test cohorts and segments
For travel & hospitality brands, summer is a golden opportunity to increase revenue and acquire valuable customers. Here's how to make the most of it.
Read Cialdini's six weapons of influence in successful referral marketing toolkit and how the psychology of referral increases conversion.
Learn proven customer engagement strategies with real examples. Boost loyalty, retention, and advocacy with our expert guide.
Find out how tracked referrals can help turn your NPS and CSAT survey participants into real revenue.
Find out how retail digital transformation is helping high street stores find higher volumes of better customers in 2024 and beyond.
With a recession looming, Black Friday 2025 will require a different approach if you want to deliver value to your cost-conscious consumers.
Find out why sharing well-protected data could be the first step to helping your business drive sustainable growth through referral marketing.
Discover the secrets to successful referral marketing, learn proven strategies and systems to drive customer-led growth.
From new customer acquisition to extending lifetime value, discover how referral marketing can help achieve your key business goals for 2025.
Learn why activating your referral marketing data now is key to Black Friday '24 success.
Want to supercharge your Black Friday 2025? Click to learn why preparing your referrals and advocacy data now is key to success.
Discover the key insights from OMR 2024. Learn about the latest in AI-driven marketing, our experience at the SAP Village, and networking highlights.
Salesforce joins the advocacy era! Discover how this movement aligns with Mention Me's vision and explore the benefits of customer advocacy marketing
Learn how customer journey mapping can boost loyalty by identifying pain points and creating personalised experiences. Explore steps to optimise your customer journey.
Explore 6 social proof and referral marketing strategies to help fashion brands boost engagement, grow their audience, and increase brand loyalty.
Discover 4 winning strategies to build loyalty for B2C ecommerce brands. Learn how customer advocacy marketing can help you stand out in a competitive market.
Highlights from our client event with Kirsty Hulse, focusing on building confidence and growth.
Learn why customer satisfaction matters and how to boost it with NPS, feedback channels, and sentiment analysis for better customer insights and improvements.
Discover 10 key metrics for measuring customer loyalty and learn how to use them effectively to drive sustainable growth, improve retention, and boost advocacy.
Discover how to gain customer loyalty and trust. Learn 5 essential strategies to build strong emotional connections and enhance customer loyalty programs.
Meet five industry champions revolutionizing customer advocacy to drive growth and loyalty. Discover expert insights transforming brand marketing strategies.
Learn to enhance customer loyalty with our comprehensive guide on creating passionate brand advocates through strategic, data-driven methods and insights.
Explore the benefits of experiential loyalty programmes over traditional points-based schemes. Learn how customer experiences foster deep customer loyalty.
Discover the game-changing impact of leveraging data-driven customer advocacy to revolutionize brand loyalty strategy, powered by insightful sentiment analysis
Discover why the non-alcoholic drinks sector is ripe for advocacy and how brands are leveraging customer advocacy marketing to innovate and grow.
Explore how customer advocacy builds brand loyalty. Uncover the transformative power of personalised experiences and customer insights, and delve into the stages of a successful advocacy marketing journey with Mention Me.
Discover essential steps to optimize your CRM retention strategy. Explore advantages, integrations, and effective tactics for boosting customer loyalty.
Dive into the world of customer loyalty programs and their evolution. Explore genuine customer loyalty and the importance of customer experience in 2024
Discover the power of A/B testing in optimising conversion and customer retention rates. Explore strategies and case studies from top brands.
Explore loyalty versus customer retention strategies in our blog. Learn to convert customers into loyal advocates who return frequently!
Enhance retention with top feedback strategies. Discover how to gather, analyze, and act on feedback, fostering customer loyalty and a thriving brand community.
Explore innovative alternatives to discounts to supercharge your referral strategy, fostering valuable customer relationships and boosting brand loyalty.
Discover the importance of customer investment in challenging economies. See how advocacy and intuitive technology drive growth for top brands.
Learn how customer advocacy fuels retention and unlocks deeper insights into your consumer base. This guide explains advocacy marketing strategies to identify high-value customers, personalise communication, and improve customer experiences for sustained business growth.
Dive into our blog post on navigating the differences between loyalty and customer retention. Discover how to turn customers into loyal advocates that come back often!
Explore how CFOs are leveraging customer advocacy for growth: increased LTV, lower customer acquisition costs, and sustainable profits.
Discover top 7 eCommerce retention tools to streamline your tech stack and boost brand loyalty. Learn smart CRM segmentation and more with Mention Me's insights
Save on marketing, boost customer retention. Use deep advocacy insights to refine segmentation, turning passive purchasers into vocal brand advocates.
Explore why leading supplement brands thrive with customer advocacy. Discover how brand fans fuel sustainable growth in health, beauty, and wellness.
Explore Chat GPT's growth through customer advocacy. Learn how Mention Me taps into this power for your brand, turning satisfaction into sustainable growth
Read Mention Me's recap of NRF 2024, where customer advocacy met retail innovation. Dive into our insights and partnerships that redefine word-of-mouth referrals and customer-driven growth.
Maximise Customer Retention: Discover how the right data and relationship-building strategies can increase loyalty and retention, turning satisfied users into avid brand ambassadors and strengthening the long-term health of your business.
Struggling with customer retention? Explore our blog on advocacy marketing techniques, reveal new strategies to engage lapsed customers, personalise loyalty schemes, and redefine VIPs. Make your CRM data work smarter, increasing LTV and turning customers into brand advocates.
Forge the ultimate customer advocacy team with Mention Me's comprehensive guide. Learn how to structure a dynamic team across key departments to elevate customer engagement and harness the transformative power of advocacy for your brand.
Discover the key to proving the impact of customer advocacy on your bottom line with the world’s first Customer Advocacy Intelligence Platform by Mention Me. Build a compelling case for enhancing customer loyalty, driving revenue, and slashing acquisition costs.
It's 5x more expensive to acquire new customers than retain existing ones. So why do so many businesses overlook customer retention? Here are 5 reasons why.
Explore how customer advocacy reshapes eCommerce post-Black Friday 2023. Mention Me's insights reveal the shift from discounts to brand loyalty for lasting growth.
Unlock the secret weapon of the fashion industry with Mention Me: customer advocacy. Learn how referral marketing and advocacy drive success, reshape brand economics, and offer a competitive edge.
Learn how to distinguish between customer-focused and customer-centric, discover the best channels for referral marketing and determine which stimuli work best.
Discover how Mention Me's powerful features can elevate your referral marketing strategy, driving customer engagement and boosting brand growth in our latest blog.
Boost your email list effortlessly with our 7 top referral marketing strategies. Gain insights into customer engagement and list expansion in this must-read guide for marketers.
Enhance business ROI with insights from referral marketing and customer advocacy. Benefit from real-world case studies and expert guidance for optimal results.
Explore the 'Business of Customer Love: Year in Review 2023,' where experts reveal how authentic customer love fuels growth and success in tough times.
Explore global refer-a-friend program examples across various industries to inspire your referral marketing and deliver impactful results.
Read our journey to becoming an SAP Endorsed App and see how we're redefining the landscape of customer advocacy and brand growth.
Uncover customer loyalty secrets to enhance brand awareness and LTV. Delve into relationship-building, memorable experiences, and retention tactics.
As well as drive new customer acquisition, referral can significantly increase customer lifetime value and deliver measurable return on investment (ROI).
More businesses will put their customers at the centre of their marketing strategies to organically drive customer acquisition, retention and expansion.
Discover the steps to create and launch your very own Customer Advocacy Marketing Plan, unlocking sustainable, profitable growth through your brand fans.
Discover how customer advocacy transforms insurance with Mention Me. Address ten challenges, from pricing to reinventing insurance economics to long-term success.
Discover the heart of customer advocacy, surpassing likes and shares. Explore pivotal metrics driving brand champions and data-driven marketing triumphs.
Experience the game-changing impact of our largest product launch ever, designed to empower you in driving greater value through the power of customer advocacy.
Learn how to build a lively brand community and the positive business outcomes you can expect
Our CEO Andy Cockburn gives his take on the state of the ecommerce market, and how savvy brands can look to solve their biggest challenges.
Discover how our latest product launch will help you to drive more value through customer advocacy.
Change your approach this Black Friday to launch a fully optimised, multi-channel acquisition strategy that keeps on growing your business.
Learn how to effectively empower customer advocates with battle-tested strategies, leading to real-life success stories like the remarkable 'Hueligans' from Huel.
Dive into '7 Things I’ve Learned Since Launching The Business of Customer Love Podcast,' where Simeon shares stories and expert CX insights that reveal the profound impact of authentic customer love on business success.
Discover how our latest product updates and new features help you to drive more value through customer advocacy.
How banks and insurance firms can evolve their marketing strategies to acquire and retain high quality customers that drive profitable revenue.
Simplify the process of collecting customer feedback and drive better experiences with Mention Me's new Sentiment Analysis page
Exploring Customer Loyalty in the Beauty Industry. Discover strategies to foster lasting connections and drive growth in the competitive beauty landscape.
Instead of relying on paid channels and discounts, think advocacy-first to hit monthly targets and drive sustainable results for your business. Here's how.
We've recently made changes to how many of our clients communicate with and get support from our Client Success Managers. Read the blog to find out why.
Find out who picked up the award for Advocate for Women's Rights in this month's Advocacy Awards.
Discover how to drive maximum value from your budget in the face of declining resources and rising expectations.
Thought you needed to offer a discount to encourage word of mouth referral? Here are 4 ways to nurture customer advocacy without discounting a penny.
Thought your loyalty programme was doing enough to leverage and nurture brand advocacy? Don't be too sure...
Find out how you can use learnings from Q4 2022 to drive success in 2023.
Find out who picked up the accolades for Best Campaign Pivot and Advocate of the Month in this month's Advocacy Awards.
Find out how you can prove your marketing efforts, increase ROI and take full potential of the customer advocacy data at your fingertips.
Find out what Kat gets up to in a typical day to drive forward our advocacy-first vision with our tech partners.
Find out about the team leading the US charge in our new Boston office.
How modern CX leaders can measure customer advocacy KPIs to turn brand fans into a sustainable channel for business growth.
Discover who your truly most valuable customers are through the power of Extended Customer Revenue,
Discover the shortlist for our first-ever Advocacy Awards, and find out which brand and individual picked up the two titles in January 2023.
The best-selling author and creator of NPS will help drive forward our mission to realise the true value of customer advocacy for ecommerce brands.
Discover how you can get more out of your stretched marketing budgets through leveraging the power of customer advocacy.
Discover which sectors came out on top for brand recommendations this year.
Find out how our new product releases help you put advocacy at the heart of your strategy and kick start a cycle of sustainable, organic growth.
Here are some of the clients who onboarded with Mention Me in November 2022.
Discover how 500+ ecommerce brands performed on Black Friday 2022.
Unlock the secrets behind sustainable growth as brands like Farfetch & Charlotte Tilbury leverage customer advocacy. Learn how to replicate their success.
Discover four anti-predictions for 2023, from budgeting in a recession to segmentation strategies.
Discover the essential questions to find your perfect referral platform, from getting set up to A/B testing and acquiring high lifetime value customers.
Find out about our nomination for Best Use of Data in the DigiDay Awards.
Discover how Extended Customer Revenue reveals who your best customers truly are.
Here are some of the clients who onboarded with Mention Me in October 2022.
With the pressure mounting to shake up your marketing strategy, here's how to leverage customer advocacy for both short and long-term growth.
Gavin, our Diversity, Equity and Inclusion executive sponsor, reflects on his learnings from Black History Month.
Find out how Boz, Enterprise Account Executive, got on when he completed the Land's End to John O'Groats cycle challenge with his dad.
As you prepare your marketing strategy for 2023, don't miss this huge opportunity to drive growth and customer acquisition.
Discover the clubs that help our Mentioneers unwind and get to know each other.
Find out why we've introduced Celebration Days at Mention Me.
Here are some of the clients who onboarded with Mention Me in September 2022.
Find out why we've been recognised as a G2 Leader in their Fall 2022 Reports.
Find out how to harness every available touchpoint to give your Black Friday campaign maximum visibility.
Discover our latest product releases and how you can use them to drive organic growth across your marketing channels.
Here's what Anca Filip, Head of Product, has to say about leading the way for Product innovations at Mention Me.
This year's International Friendship Day increased referrals by 23% — find out how brands including Wild and Paula's Choice used the event to accelerate growth.
Investing marketing budget wisely and giving your customers genuine value is critical to making this Black Friday a success. Here's how to do it.
Sales of home and garden products rise compared to last year despite the cost-of-living crisis, but fall short of peak pandemic levels.
To celebrate Pride, we asked Mentioneers what the month means to them. Here's what they said.
Black Friday 2022 is the perfect chance to prove to your customers why your brand is worthy of their cash — and to encourage them to return after the event.
Wandering the massive floor at VivaTech in Paris two weeks ago required a self-imposed cognitive dissonance; a healthy dose of denial.
Turn customer advocacy into an effective multichannel acquisition strategy with Optimise.
Find out how you can nurture advocacy from every single customer to drive more value across the entire lifecycle.
Harness International Friendship Day for referral marketing success and boosting your brand's profile, revenue, and customer advocacy.
We've partnered with UK AI provider Faculty to revolutionise the eCommerce space with the world’s first predictive model for customer advocacy.
On May 24th, senior marketers gathered in London for the world's premier advocacy event. Read this blog to see the best bits of Advocacy Engineered 2022.
As our company vision has evolved, it felt high time that our visual identity evolved too. Find out more about our website refresh in this blog.
Our latest flagship report reveals the alarming truth about the gap between what consumers want — and what marketers think they want.
Mention Me wins Highly Commended for Best Technology Company of the Year at the British Data Awards 2022.
Our data reveals there was one sector that stood out from the rest when it came to retail performance in Q1 2022: financial services.
Despite a 28% drop in quarterly online sales YoY, the eCommerce sector is 11% up on pre-pandemic levels. Our data from Q1 reveals the latest trends.
See why Hannah Hooton, Head of Partnerships at GenieGoals, believes that aligning your marketing channels is critical to driving sustainable growth.
Ryan, a Software Engineer, describes what he gets up to on a typical working day and his most memorable moments since joining Mention Me.
In 2021, it's more important than ever to shout about your environmental and ethical practices. Find out how your brand can do it through referral.
Putting your happy customers at the centre of your marketing strategy has never made more sense. Is it time your brand embraced the power of friendship?
Find out about our nomination for Technology Company of the Year at the British Data Awards 2022.
We've looked at the data from 450+ brands to see how online orders and referrals for four different sectors performed in the first quarter of 2022.
Discover how referral can feed into your marketing automation strategy to deliver your smoothest customer experience ever.
There are plenty of misconceptions out there about referral marketing. We clear up 7 of the biggest myths (and reveal the truth behind them) in this blog .
Within just three months of setting up its Referral Engineering® channel, plant-based smoothie company kencko increased customer acquisition by 8%.
To celebrate International Women's Day, we spoke to seven leaders driving change for women in the workplace.
We caught up with Amara, Inbound SDR Lead, to find out how she’s finding her new role and why she was excited to re-embrace the company culture.
If you've got happy customers leaving reviews on your website, leverage this fandom with a referral programme to drive powerful brand advocacy.
Enhance drives more value from every customer, wherever they are in their lifecycle — majorly accelerating customer acquisition and engagement.
There are a huge variety of Martech providers out there looking to become a part of your marketing stack. But which is your perfect partner?
Andy Cockburn, CEO at Mention Me, on how a new metric complements Mention Me’s vision to make all brands think advocacy-first.
SPOKE, the menswear retailer, boosts paid social performance using first-party referral data. Discover their success in driving conversions and lowering CPA.
The customer advocacy platform will use the funding to fuel international expansion and product development.
We're on a mission to shine a spotlight on the marketers doing brilliant things with first-party customer data. Learn more (and check out case studies) now.
Shopping trends have fluctuated this year, but there has been a clear shift to ecommerce. Find out how consumers shopped in (and out) of lockdown in 2021.
Find out how online florist Bloom & Wild has accelerated growth through customer recommendations.
It's been another busy year, and marketers have been hard at work executing some stellar brand campaigns. Here are 7 of our favourites from 2021.
Lindsay Newell, Head of UK Marketing at Bloom & Wild, discusses how Referral Engineering™ acquires new, quality customers with high lifetime value (LTV).
Find out what Natalie Barrie, Head of Sales at Mention Me, gets up to on an average day in the office.
Luxury brands can no longer rely on name recognition to grow their customer base. Find out why referral is the perfect way to build brand affinity.
A referral marketing channel has the potential to unlock huge brand growth for finance and insurance providers. Here's why.
Learn the terms of Referral Engineering™ and see you how they fit together to create a high-performing marketing channel (without a big budget).
Launched in 2009 by online market Alibaba, Chinese Singles' Day is now the world's biggest retail event and a huge opportunity for western brands.
Referral Engineering™ drives success for travel gear retailer Db. Luke Collins, Head of Digital, shares how it acquires high-quality customers & delivers 5x ROI
October marks Black History Month in the UK, but how can companies work on diversity and inclusion all year round?
Distrust towards advertising hinders high-performance data. Unlock the power of untapped first-party data for exceptional marketing performance.
Discover the data-driven approach to referral marketing that turns your most loyal customers (and their friends) into your biggest cheerleaders.
Leverage everyday conversations for powerful marketing moments. Discover the pros of a data-driven Ref Engineering™ program & how to use it to your advantage.
We've looked at the data from 450+ brands to see how online orders and referrals for four different sectors performed in the third quarter of 2021.
Discover how your online or multichannel brand can drive sales, acquire new customers and generate record growth in the 2021 festive period with referral.
Influencer marketing is big business. But are you focusing on the wrong influencers?
Luxury brands shunning Black Friday are missing a valuable opportunity. Here's how to take part without discounting goods or risking high-end reputations.
We look at how brands ran referral campaigns for International Friendship Day to significantly increase their shares, orders, and customer acquisition.
Pet insurer Bought By Many has used name-sharing to doubled its volume of social shares - and sales from its referral scheme have quadrupled in 12 months.
