Referral marketing & customer retention blog

A guide to effective customer engagement (with real brand examples)

Onboarding during Covid-19: a day in the life of a remote engineer

Connect your acquisition & advocacy tools to increase customer lifetime value post-Covid

5 sectors driving online sales in the pandemic (even now shops are open)

Name-sharing: the most powerful method of referral marketing

Marketing in a post-Covid world: the Stay-at-Home Heroes

This one change will dramatically increase referrals to your brand

Marketing in a post-Covid world: the Nest-Builders

International Friendship Day: the next big thing in the consumer retail calendar

Celebrating Pride month 2020

Closing the gap between new and loyal customers post-Covid

Black Lives Matter

This marketing strategy will drive sales & business growth post-Covid

5 customer retention strategies to grow your business

5 ways the Coronavirus is changing business (for the better)

5 customer retention challenges facing every business marketer

Mention Me announces new customer retention product: Mention Me Retain

Customer retention: what it is, why it matters and how to calculate it

5 industries (still) thriving in the Coronavirus lockdown

12 examples of brand marketing campaigns adapted to the Coronavirus

How Covid-19 is impacting fashion brands: a timeline

How referral delivers new customers to children's brand Muddy Puddles

How referral drives sales for vegan food brand allplants during Covid-19

5 industries booming in sales & referrals during the Covid-19 pandemic

Brands taking a positive approach to the Covid-19 pandemic

Mention Me's commitment to supporting businesses during Covid-19

The gifting trends influencing Mother’s Day sales in 2020

7 AB tests to optimise your referral marketing metrics

International Women's Day 2020: what it means to our colleagues & clients

How to increase customer lifetime value with referral marketing

Mention Me Announces Second Raft of Senior Hires for London and Paris Offices

A week in the life of Andy, Co-Founder & CEO

Will referral marketing work for your brand? Answer these 7 questions

A day in the life of a Senior Client Success Manager

How to increase sales for your brand this Valentine’s Day

The power of referral marketing for eco-friendly challenger brands

Mention Me announces appointment of French General Manager

2,000 consumers reveal their most (and least) trusted marketing channels

The Psychology of Referral: Cialdini’s 6 Weapons of Influence

8 reasons you should promote referral on your homepage

Psychology of referral: what really motivates customers to refer a friend

A day in the life of a Talent Acquisition Manager

6 marketing objectives your referral scheme can achieve in 2020

Happy customers will drive business growth in 2020. Here's why

Why you should build referral into your 2020 marketing plans

A Grand Tour of 52 Refer-a-Friend Programmes

11 highlights from the Lafayette Plug and Play programme

A Day in the Life of VP Product & Marketing

Post-Black Friday Analysis: insights from 450+ brands

How referral works for fashion brands like PLT, Farfetch & Seraphine

The F word: why consumers can’t stop talking about finance brands

How challenger brands disrupt with referral marketing

A day in the life of a French Sales Director

Brands need to offer more than discounts to attract Black Friday shoppers

Chinese Singles' Day: the biggest ecommerce retail opportunity on the planet

6 mistakes killing your referral marketing programme

Why clients rate our Fundamentals of Referral Success workshop 9/10

FAQs: Brexit and our Referral Platform

Meet the people French consumers trust more than their partners

How to make your brand part of the conversation in the digital age

A day in the life of Head of Client Success Operations

Why (and how) luxury retailers should get involved with Black Friday

6 ways your business can reach Gen Z

The importance of trust in the finance sector

7 Steps to a Successful Black Friday Referral Marketing Campaign

TikTok: what it is, who uses it and how it can drive sales for your brand

Are friends & family the new power influencers?

A day in the life of a QA lead

Hit that milestone gong! We’ve delivered £500m revenue to brands around the world

4 things we want to see at fashion week this September

We’re in Lafayette’s Plug and Play programme (and we’re very excited about it)

Tour de Mention Me scales new heights (literally)

3 trends transforming modern retail (and the brands getting it right)

Mention Me wins Bronze Stevie Award for Customer Service Team of the Year

A day in the life of a Software Engineer

Celebrating International Friendship Day at Mention Me

We’re all going on a holiday: how travel brands can tap into this great British spending priority

The 8 highlights of our Fundamentals of Referral Success workshop

Are you in the 77% of brands missing out on creating customer advocates?

A day in the life of a Client Onboarding Project Manager

The big day celebrated by Cadbury, Dove and Vodafone your brand is overlooking

Virtual influencers: the next big marketing trend or latest gimmick?

A day in the life of a Product manager

How experiential retail is reshaping the high street

The subscription economy: changing our relationships with brands

Referral Marketing Best Practice - the shortlist for our coveted 2019 Referral Awards.

On International Women's Day our team discusses what balance means to them

On International Women's Day - what does balance mean, and can you achieve it?

The new wave of ethical consumer trends reshaping the fashion industry

Mention Me and Taggstar announce partnership bringing social proof together with customer advocacy programmes

The e-commerce trends set to shape retail success in 2019 and beyond

Why having a compelling brand promise is key to customer loyalty

From Bootstrapping to $7 Million Series A: The Story of Mention Me

5 tips to build customer advocacy into your Black Friday marketing

Micro influencers: Where should trust marketers stand?

You gotta get with my friends: How to add some spice to referral in banking and financial services

Black Friday plus Referrals = more than a one day sales boost

Building emotion into your marketing

Push vs Pull Marketing - which is winning the race for trust? [Infographic]

Why brands are turning to Direct to Consumer (D2C) - and how referral marketing can help

Research reveals: In era of fake news - trust in social remains, provided it's personal

6 conversion optimisation tips to make referral fly

Sharing big ideas in the Big Apple

Getting Ready for GDPR

The curious case of Vero - from zero to hero, and then back again

The referee email challenge

A Day in the Life of... a Sales Director

3 cognitive triggers to optimise your marketing efforts

How Mention Me is helping Laithwaite's Wine put the fizz into their referral programme

MeTime - sharing best practice and celebrating referral marketing success

Showcasing the best in referral marketing

Facebook’s latest algorithm changes: an opportunity for referral marketing

Why referral is more than skin deep for beauty brands

A day in the life of ..... a Client Success Executive

How referral marketing is helping Ribble harness the advocacy cycle

The impact of trust on the adoption of the Internet of Things (IOT)

Infographic: Hot or not? The sectors most likely to be referred.

Digital Wallets : Why trust & greater integration into customer journey are key to increasing adoption

Infographic: Secrets of a referable brand

The psychology of referral - key drivers to consider for your advocacy programme

How referral is driving success for Zipcar

Brand love: 5 sure fire ways you know you have a referrable brand

Microscooters partners with Mention Me to power their referral programme

Tailor-made referral program is perfect fit for footwear retailer Schuh

Insight into working for Mention Me as a Software Engineer

Benefit magnify their customer love with referrals

Case Study: Swoon worthy furniture proves highly referrable

How AB testing can make or break your referral marketing programme

Optimising the Referral Funnel

3 insights into Generation Z and fast fashion referral marketing

Case study: How love of its signature prints means referral success for Cath Kidston

Referrals take the biscuit for customer acquisition for this gift retailer

Why referral is a perfect fit for menswear retailer Spoke

Coast teams up with Mention Me to launch refer-a-friend programme

Holidaysafe referral program set to take off

Pinterest: from laggard to Ecommerce marketing force

Why referrals are in the bag for Radley

The rise of Shoppable Marketing in the fashion sector

Home is where the heart is: how referrals capture the love of homeware brands

Swoon worthy furniture worth telling your friends about

Mention Me wins Best Tech Start-up award at Drapers Digital Festival

A Round-Up of The Mention Me Trust and Referral Marketing Summit

WeChat: the most powerful end-to-end marketing channel on earth?

The British Home Store looks to referrals to drive new customer growth

Referrals in the Gifting Market. The gift that keeps on giving.

Traditional marketing channels are failing. Time to turn to Trust Marketing

Chatbots: the future of marketing or the latest on-trend gimmick?

Press Release: onefinestay launch referral scheme powered by Mention Me to reward happy customers

Introducing our newest arrival; The guide to referral success for children's retailers.

When Mr Happy met Mr Chatterbox, referrals really took off!

Mention Me help Laithwaite’s put the fizz into referrals

Why referrals are a lucky find for retailer Trouva

5 Trends of 2016 Pointing to the Importance of Trust Based Marketing

Harnessing word of mouth for viral growth

Do’s and Don'ts of gamifying your referral programme

Dragon's Den Escapees Enclothed to Harness the Power of Referrals

Press Release: Missguided set to reward brand sharing with referral programme powered by Mention Me

Retailer Polarn O. Pyret appoints Mention Me to power referral programme

Ad Blocking - why relevancy is the key to navigate this new marketing barrier

Why Facebook’s ‘friends before publishers’ algorithm changes are an opportunity for referral marketers

Referral Marketing Breakfast: the top of The Gherkin

A new breed of pet owners - why trust & advocacy matter

Australia - Retail Nirvana?

Affiliates, Influencers and Referrers — navigating the new digital landscape of network marketing

Breakfast Briefing Review: Most commonly asked questions on Referral Marketing - are they yours?

3 Key Takeaways for Referral Marketing for Family Days Out

Customers sharing the eHarmony love to be rewarded by scheme powered by Mention Me

Dark Social: A Star Wars baddie convention or an unknown source of marketing referrals?

Moments of Truth

Nudging Your Way to Success; Part 3 in our Psychology of Referral Series

You don’t need a customer referral scheme? 5 reasons to think again!

Can referrals work in an omni-channel environment?

How to make referral a great marketing channel in fashion

Moving to the Oval ... scoring a century

AB Testing referral marketing is essential. Here's 5 mistakes you should avoid

How Emma Bridgewater built on customer loyalty to generate referrals

Mention Me at Drapers Digital Forum

Mention Me selected for NewCo on April 21st

Mention Me Shortlisted for 2016 Retail Week Award

Celebrating success 3 ways (which you could never do outside a start-up)

Escape from the seasonal discounting trap

How to build a brand without spending a fortune

Focusing on Referral: The Glasses Direct Story (sorry, we couldn’t resist the pun)

Integrating Refer a Friend into your business

Why customer experience is the key to great referrals

The story behind airbnb's refer a friend programme

The Rewards of Generosity

Customer acquisition is THE priority

Seek out the Deal Seekers

Refer-a-friend vouchers: why offer discounts on other sites?

The Perfect Referral Motivation

To discount ... or not to discount?

Referral success story: Roku

Turn employees into referrers

Referral success story: Okabashi

Thank your referrers publicly

Why we love referred customers

Referral success story: Dropbox

Referred customers spend more

When to ask for a referral