News & views

How to unlock more revenue, without more resource

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6 business objectives referral marketing can achieve in 2021

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5 ways to plan for marketing success in 2021

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A record-breaking Black Friday: insights from 450+ brands

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Black Friday 2020: what consumers want this retail weekend

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4 ways direct-to-consumer brands can drive sustainable growth in 2021

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Chinese Singles Day: the biggest retail opportunity on the planet

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How to drive record revenue for your business this festive season 2020

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Why (and how) luxury retailers should get involved with Black Friday

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Black History Month: 7 inspiring black leaders in tech

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How retailers can recreate the in-store customer experience online

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Q&A with Mention Me's co-founders

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10 highlights from the Mention Me Awards 2020

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9 steps to a successful Black Friday referral marketing campaign

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8 A/B tests to optimise your referral and retention marketing metrics

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Revolutionising referral with Ometria

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Want to boost sales and acquire loyal customers? Plan Black Friday now

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A guide to customer engagement (with real brand examples)

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A guide to effective customer engagement (with real brand examples)

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Onboarding during Covid-19: a day in the life of a remote engineer

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5 sectors driving online sales in the pandemic (even now shops are open)

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Name-sharing: the most powerful method of referral marketing

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Marketing in a post-Covid world: the Stay-at-Home Heroes

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This one change will dramatically increase referrals to your brand

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Marketing in a post-Covid world: the Nest-Builders

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International Friendship Day: the next big thing in the consumer retail calendar

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Celebrating Pride month 2020

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Closing the gap between new and loyal customers post-Covid

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Black Lives Matter

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This marketing strategy will drive sales & business growth post-Covid

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5 customer retention strategies to grow your business

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5 ways the Coronavirus is changing business (for the better)

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5 customer retention challenges facing every business marketer

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Mention Me announces new customer retention product: Mention Me Retain

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Customer retention: what it is, why it matters and how to calculate it

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5 industries (still) thriving in the Coronavirus lockdown

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12 examples of brand marketing campaigns adapted to the Coronavirus

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How Covid-19 is impacting fashion brands: a timeline

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How referral delivers new customers to children's brand Muddy Puddles

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How referral drives sales for vegan food brand allplants during Covid-19

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5 industries booming in sales & referrals during the Covid-19 pandemic

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Brands taking a positive approach to the Covid-19 pandemic

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Mention Me's commitment to supporting businesses during Covid-19

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The gifting trends influencing Mother’s Day sales in 2020

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International Women's Day 2020: what it means to our colleagues & clients

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How to increase customer lifetime value with referral marketing

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Mention Me Announces Second Raft of Senior Hires for London and Paris Offices

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A week in the life of Andy, Co-Founder & CEO

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Will referral marketing work for your brand? Answer these 7 questions

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A day in the life of a Senior Client Success Manager

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How to increase sales for your brand this Valentine’s Day

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The power of referral marketing for eco-friendly challenger brands

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Mention Me announces appointment of French General Manager

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2,000 consumers reveal their most (and least) trusted marketing channels

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The Psychology of Referral: Cialdini’s 6 Weapons of Influence

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8 reasons you should promote referral on your homepage

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Psychology of referral: what really motivates customers to refer a friend

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A day in the life of a Talent Acquisition Manager

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Happy customers will drive business growth in 2020. Here's why

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Why you should build referral into your 2020 marketing plans

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A Grand Tour of 52 Refer-a-Friend Programmes

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11 highlights from the Lafayette Plug and Play programme

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A Day in the Life of VP Product & Marketing

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How referral works for fashion brands like PLT, Farfetch & Seraphine

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The F word: why consumers can’t stop talking about finance brands

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How challenger brands disrupt with referral marketing

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A day in the life of a French Sales Director

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Brands need to offer more than discounts to attract Black Friday shoppers

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6 mistakes killing your referral marketing programme

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Why clients rate our Fundamentals of Referral Success workshop 9/10

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FAQs: Brexit and our Referral Platform

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Meet the people French consumers trust more than their partners

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How to make your brand part of the conversation in the digital age

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A day in the life of Head of Client Success Operations

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6 ways your business can reach Gen Z

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The importance of trust in the finance sector

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TikTok: what it is, who uses it and how it can drive sales for your brand

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Are friends & family the new power influencers?

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A day in the life of a QA lead

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Hit that milestone gong! We’ve delivered £500m revenue to brands around the world

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4 things we want to see at fashion week this September

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We’re in Lafayette’s Plug and Play programme (and we’re very excited about it)

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Tour de Mention Me scales new heights (literally)

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3 trends transforming modern retail (and the brands getting it right)

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Mention Me wins Bronze Stevie Award for Customer Service Team of the Year

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A day in the life of a Software Engineer

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Celebrating International Friendship Day at Mention Me

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We’re all going on a holiday: how travel brands can tap into this great British spending priority

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The 8 highlights of our Fundamentals of Referral Success workshop

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Are you in the 77% of brands missing out on creating customer advocates?

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A day in the life of a Client Onboarding Project Manager

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The big day celebrated by Cadbury, Dove and Vodafone your brand is overlooking

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Virtual influencers: the next big marketing trend or latest gimmick?

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A day in the life of a Product manager

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How experiential retail is reshaping the high street

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The subscription economy: changing our relationships with brands

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Referral Marketing Best Practice - the shortlist for our coveted 2019 Referral Awards.

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On International Women's Day our team discusses what balance means to them

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On International Women's Day - what does balance mean, and can you achieve it?

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The new wave of ethical consumer trends reshaping the fashion industry

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Mention Me and Taggstar announce partnership bringing social proof together with customer advocacy programmes

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The e-commerce trends set to shape retail success in 2019 and beyond

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Why having a compelling brand promise is key to customer loyalty

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From Bootstrapping to $7 Million Series A:  The Story of Mention Me

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5 tips to build customer advocacy into your Black Friday marketing

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Micro influencers: Where should trust marketers stand?

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You gotta get with my friends:  How to add some spice to referral in banking and financial services

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Black Friday plus Referrals = more than a one day sales boost

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Building emotion into your marketing

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Push vs Pull Marketing - which is winning the race for trust? [Infographic]

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Why brands are turning to Direct to Consumer (D2C) - and how referral marketing can help

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Research reveals: In era of fake news - trust in social remains, provided it's personal

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6 conversion optimisation tips to make referral fly

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Sharing big ideas in the Big Apple

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Getting Ready for GDPR

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The curious case of Vero - from zero to hero, and then back again

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The referee email challenge

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A Day in the Life of... a Sales Director

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3 cognitive triggers to optimise your marketing efforts

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How Mention Me is helping Laithwaite's Wine put the fizz into their referral programme

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MeTime - sharing best practice and celebrating referral marketing success

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Showcasing the best in referral marketing

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Facebook’s latest algorithm changes: an opportunity for referral marketing

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Why referral is more than skin deep for beauty brands

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A day in the life of ..... a Client Success Executive

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How referral marketing is helping Ribble harness the advocacy cycle

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The impact of trust on the adoption of the Internet of Things (IOT)

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Infographic: Hot or not? The sectors most likely to be referred.

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Digital Wallets : Why trust & greater integration into customer journey are key to increasing adoption

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Infographic: Secrets of a referable brand

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The psychology of referral - key drivers to consider for your advocacy programme

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How referral is driving success for Zipcar

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Brand love: 5 sure fire ways you know you have a referrable brand

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Microscooters partners with Mention Me to power their referral programme

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Tailor-made referral program is perfect fit for footwear retailer Schuh

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Insight into working for Mention Me as a Software Engineer

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Benefit magnify their customer love with referrals

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Case Study: Swoon worthy furniture proves highly referrable

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How AB testing can make or break your referral marketing programme

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Optimising the Referral Funnel

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3 insights into Generation Z and fast fashion referral marketing

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Case study: How love of its signature prints means referral success for Cath Kidston

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Referrals take the biscuit for customer acquisition for this gift retailer

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Why referral is a perfect fit for menswear retailer Spoke

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Coast teams up with Mention Me to launch refer-a-friend programme

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Holidaysafe referral program set to take off

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Pinterest: from laggard to Ecommerce marketing force

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Why referrals are in the bag for Radley

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The rise of Shoppable Marketing in the fashion sector

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Home is where the heart is: how referrals capture the love of homeware brands

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Swoon worthy furniture worth telling your friends about

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Mention Me wins Best Tech Start-up award at Drapers Digital Festival

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A Round-Up of The Mention Me Trust and Referral Marketing Summit

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WeChat: the most powerful end-to-end marketing channel on earth?

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The British Home Store looks to referrals to drive new customer growth

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Referrals in the Gifting Market. The gift that keeps on giving.

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Traditional marketing channels are failing. Time to turn to Trust Marketing

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Chatbots: the future of marketing or the latest on-trend gimmick?

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Press Release: onefinestay launch referral scheme powered by Mention Me to reward happy customers

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Introducing our newest arrival; The guide to referral success for children's retailers.

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When Mr Happy met Mr Chatterbox, referrals really took off!

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Mention Me help Laithwaite’s put the fizz into referrals

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Why referrals are a lucky find for retailer Trouva

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5 Trends of 2016 Pointing to the Importance of Trust Based Marketing

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Harnessing word of mouth for viral growth

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Do’s and Don'ts of gamifying your referral programme

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Dragon's Den Escapees Enclothed to Harness the Power of Referrals

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Press Release: Missguided set to reward brand sharing with referral programme powered by Mention Me

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Retailer Polarn O. Pyret appoints Mention Me to power referral programme

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Ad Blocking - why relevancy is the key to navigate this new marketing barrier

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Why Facebook’s ‘friends before publishers’ algorithm changes are an opportunity for referral marketers

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Referral Marketing Breakfast: the top of The Gherkin

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A new breed of pet owners - why trust & advocacy matter

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Australia - Retail Nirvana?

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Affiliates, Influencers and Referrers — navigating the new digital landscape of network marketing

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Breakfast Briefing Review: Most commonly asked questions on Referral Marketing - are they yours?

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3 Key Takeaways for Referral Marketing for Family Days Out

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Customers sharing the eHarmony love to be rewarded by scheme powered by Mention Me

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Dark Social: A Star Wars baddie convention or an unknown source of marketing referrals?

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Moments of Truth

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Nudging Your Way to Success; Part 3 in our Psychology of Referral Series

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You don’t need a customer referral scheme? 5 reasons to think again!

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Can referrals work in an omni-channel environment?

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How to make referral a great marketing channel in fashion

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Moving to the Oval ... scoring a century

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AB Testing referral marketing is essential.  Here's 5 mistakes you should avoid

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How Emma Bridgewater built on customer loyalty to generate referrals

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Mention Me at Drapers Digital Forum

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Mention Me selected for NewCo on April 21st

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Mention Me Shortlisted for 2016 Retail Week Award

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Celebrating success 3 ways (which you could never do outside a start-up)

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Escape from the seasonal discounting trap

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How to build a brand without spending a fortune

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Focusing on Referral: The Glasses Direct Story (sorry, we couldn’t resist the pun)

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Integrating Refer a Friend into your business

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Why customer experience is the key to great referrals

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The story behind airbnb's refer a friend programme

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The Rewards of Generosity

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Customer acquisition is THE priority

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Seek out the Deal Seekers

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