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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

FEATURED

5 Steps to Building a World-Class CRM Customer Retention Strategy

Uncover essential steps for optimising your CRM customer retention strategy. This post explores CRM advantages, strategic integrations, and a process for enhancing customer retention.

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Latest posts

Loyalty

From Air Miles to Brand Partnerships: Why we need to rethink customer loyalty

Dive into the world of customer loyalty programs and their evolution. Explore genuine customer loyalty and the importance of customer experience in 2024

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Retention

How to Optimise Conversion and Customer Retention through A/B Testing

Discover the power of A/B testing in optimising conversion and customer retention rates. Explore strategies and case studies from top brands.

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Retention

Customer Retention vs Customer Acquisition: Why your existing customers hold the key to growth

Discover how prioritising customer retention over acquisition can unlock substantial growth. This blog reveals how transforming loyal customers into advocates powers organic expansion.

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Retention

Mastering Customer Feedback: 7 strategies for enhancing customer satisfaction

Unlock the power of customer feedback to enhance retention with our top strategies. Learn how to gather, analyze, and action feedback for a thriving brand community and customer loyalty.

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Referral marketing

Inspirational Incentives: How alternatives to discounting can boost your referral strategy

Discover how innovative alternatives to discounts can supercharge your referral marketing strategy, leading to more valuable customer relationships and enhanced brand loyalty.

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Customer advocacy

Why You Can’t Postpone Investment in Your Customers

Unveiling the significance of customer investment in a challenging economy. Learn how customer advocacy and intuitive technology power sustainable growth for leading brands.

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Retention

How to Drive Customer Retention with Advocacy Marketing

Learn how customer advocacy fuels retention and unlocks deeper insights into your consumer base. This guide explains advocacy marketing strategies to identify high-value customers, personalise communication, and improve customer experiences for sustained business growth.

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Customer advocacy

Customer Loyalty vs. Customer Retention: Getting the most out of both

Dive into our blog post on navigating the differences between loyalty and customer retention. Discover how to turn customers into loyal advocates that come back often!

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Customer advocacy

Customer Advocacy - An Untapped Asset

Explore how CFOs are leveraging customer advocacy for growth: increased LTV, lower customer acquisition costs, and sustainable profits.

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Customer advocacy

Top 7 Retention Tools for eCommerce: How to simplify and improve your martech stack

Boost eCommerce customer retention with our top 7 tools guide. Streamline your tech stack & turn customers into advocates using Mention Me's insights. Learn smart CRM segmentation & more for ultimate brand loyalty.

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Retention

A Holistic Segmentation Strategy to Save Money and Boost Retention

Discover a smarter way to save on marketing while boosting customer retention. Learn how deep advocacy insights can refine your segmentation strategy and turn passive purchasers into vocal brand advocates.

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Referral marketing

Incentivised Referrals: Pure gold or fool’s gold?

Unlock the secrets of successful incentivised referral marketing. Delve into how companies like Uber and Tesla influence perceptions, and tap into Mention Me's expertise in fine-tuning referral tactics that prioritise quality and drive substantial growth.

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Customer advocacy

Unleashing Wellness Warriors: Tapping into the hidden advocates of the supplement industry

Discover why top supplement brands are thriving through customer advocacy. Learn how brand fans are driving sustainable growth in the health, beauty and wellness industries.

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Retention

How is Your Customer Retention Rate Measured? Top retention metrics and how to measure them

Measure and Boost Your Customer Retention Rate: Learn Key Retention Metrics & Advocacy Strategies – Enhance your retention strategy with our guide on essential metrics and how advocacy insights can lead to lasting customer relationships.

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Customer advocacy

Chat GPT's Viral Growth: A study in customer advocacy marketing

Discover Chat GPT's explosive growth through customer advocacy and learn how Mention Me can harness this power for your brand. Uncover the secrets to transforming satisfaction into sustainable growth with expert insights into creating brand evangelists.

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Partnerships

Reflecting on NRF 2024: Insights from Mention Me

Read Mention Me's recap of NRF 2024, where customer advocacy met retail innovation. Dive into our insights and partnerships that redefine word-of-mouth referrals and customer-driven growth.

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Customer advocacy

How to Maximise Customer Retention: An essential guide to keeping your customers coming back

Maximise Customer Retention: Discover how the right data and relationship-building strategies can increase loyalty and retention, turning satisfied users into avid brand ambassadors and strengthening the long-term health of your business.

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Customer advocacy

6 Simple Advocacy Marketing Moves to Boost Customer Retention

Struggling with customer retention? Explore our blog on advocacy marketing techniques, reveal new strategies to engage lapsed customers, personalise loyalty schemes, and redefine VIPs. Make your CRM data work smarter, increasing LTV and turning customers into brand advocates.

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Customer advocacy

How to Build a Winning Customer Advocacy Team

Forge the ultimate customer advocacy team with Mention Me's comprehensive guide. Learn how to structure a dynamic team across key departments to elevate customer engagement and harness the transformative power of advocacy for your brand.

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Customer advocacy

Building a Business Case for a Customer Advocacy Intelligence Platform

Discover the key to proving the impact of customer advocacy on your bottom line with the world’s first Customer Advocacy Intelligence Platform by Mention Me. Build a compelling case for enhancing customer loyalty, driving revenue, and slashing acquisition costs.

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Retention

5 Customer Retention Challenges Facing Every Business Marketer

It's 5x more expensive to acquire new customers than retain existing ones. So why do so many businesses overlook customer retention? Here are 5 reasons why.

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Customer advocacy

Future-Proofing eCommerce: Embracing Customer Advocacy for Sustainable Growth Beyond Black Friday 2023

Explore how customer advocacy reshapes eCommerce post-Black Friday 2023. Mention Me's insights reveal the shift from discounts to brand loyalty for lasting growth.

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Customer advocacy

Customer Advocacy: The Fashion Industry's Secret Weapon

Unlock the secret weapon of the fashion industry with Mention Me: customer advocacy. Learn how referral marketing and advocacy drive success, reshape brand economics, and offer a competitive edge.

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6 Strategies for Retailers to Boost Business Growth Through Referral Marketing

Learn how to distinguish between customer-focused and customer-centric, discover the best channels for referral marketing and determine which stimuli work best.

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Marketing trends

Powerful Mention Me Features for Boosting Your Referral Marketing

Discover how Mention Me's powerful features can elevate your referral marketing strategy, driving customer engagement and boosting brand growth in our latest blog.

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Marketing trends

7 Simple Methods for Expanding Your Email List through Referral Marketing

Boost your email list effortlessly with our 7 top referral marketing strategies. Gain insights into customer engagement and list expansion in this must-read guide for marketers.

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Marketing trends

How email drip campaigns can enhance your referral marketing strategy

Discover how email drip campaigns can revolutionise your referral marketing strategy, with insights on maximising open rates and driving revenue.

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Marketing trends

Strategic Referral Marketing: Optimise ROI with Customer Advocacy

Enhance business ROI with insights from referral marketing and customer advocacy. Benefit from real-world case studies and expert guidance for optimal results.

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Mention Me updates

The Business of Customer Love: Year in Review Special 2023

Discover the 'Business of Customer Love: Year in Review Special 2023' as experts dissect a year in CX, revealing how authentic customer love fuels sustainable growth and success, even in challenging economic times.

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Customer advocacy

How refer-a-friend programmes can drive revenue and build advocacy (guide with 45 examples)

See examples of refer-a-friend programmes around the world. We provide referral marketing for leading brands in every sector, from finance to fashion, to drive results.

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Unlocking the Power of Customer Advocacy: Mention Me Now Available on SAP Store

Read our journey to becoming an SAP Endorsed App and see how we're redefining the landscape of customer advocacy and brand growth.

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Marketing trends

The Power of Customer Loyalty: Boost Awareness and Customer LTV

Uncover customer loyalty secrets to enhance brand awareness and LTV. Delve into relationship-building, memorable experiences, and retention tactics.

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Customer advocacy

How to increase customer lifetime value with referral marketing

As well as drive new customer acquisition, referral can significantly increase customer lifetime value and deliver measurable return on investment (ROI).

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Marketing trends

Happy customers will drive business growth in 2024. Here's why

More businesses will put their customers at the centre of their marketing strategies to organically drive customer acquisition, retention and expansion.

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Customer advocacy

Join our live masterclass on Customer Advocacy Marketing, 14th November

Discover the steps to create and launch your very own Customer Advocacy Marketing Plan, unlocking sustainable, profitable growth through your brand fans.

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Marketing trends

Referral Marketing Strategies: Turning Customers into Advocates

Learn how to build a viable referral marketing strategy to not miss out on customer advocacy or growth opportunities.

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Customer advocacy

Why Customer Advocacy is Crucial for Insurance: 10 Challenges Solved

Discover how customer advocacy transforms insurance with Mention Me. Address ten challenges, from pricing to reinventing insurance economics to long-term success.

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Marketing trends

Customer Advocacy: Effective Metrics and Analytics

Discover the heart of customer advocacy, surpassing likes and shares. Explore pivotal metrics driving brand champions and data-driven marketing triumphs.

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Mention Me updates

A new platform for a new era: Introducing the world’s first Customer Advocacy Intelligence Platform

Experience the game-changing impact of our largest product launch ever, designed to empower you in driving greater value through the power of customer advocacy.

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Marketing trends

The Power of Successful Brand Communities: 7 Inspiring Examples to Explore

Learn how to build a lively brand community and the positive business outcomes you can expect

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Marketing trends

Accelerate Your Business Growth: 8 Proven Strategies to Amplify Word of Mouth Marketing

Discover 8 proven, real-world strategies that power word-of-mouth marketing for exponential business growth.

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Marketing trends

The State of the Ecommerce Market: It’s tough out there

Our CEO Andy Cockburn gives his take on the state of the ecommerce market, and how savvy brands can look to solve their biggest challenges.

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Mention Me updates

Drive sustainable growth through your fans with the world's first Customer Advocacy Intelligence Platform

Discover how our latest product launch will help you to drive more value through customer advocacy.

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Seasonal promotions

Here's how to reach your ideal consumers this Black Friday

Change your approach this Black Friday to launch a fully optimised, multi-channel acquisition strategy that keeps on growing your business.

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Customer advocacy

Proven Strategies to Empower Your Customer Advocates in 2023

Learn how to effectively empower customer advocates with battle-tested strategies, leading to real-life success stories like the remarkable 'Hueligans' from Huel.

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Mention Me updates

7 things I’ve learnt since launching The Business of Customer Love Podcast

Dive into '7 Things I’ve Learned Since Launching The Business of Customer Love Podcast,' where Simeon shares stories and expert CX insights that reveal the profound impact of authentic customer love on business success.

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Mention Me updates

Discover 5 new ways to optimise your referral programme

Discover how our latest product updates and new features help you to drive more value through customer advocacy.

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Customer advocacy

Beyond transactions: why customer love is key to success for financial services

How banks and insurance firms can evolve their marketing strategies to acquire and retain high quality customers that drive profitable revenue.

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Mention Me updates

Understand what customers really think of your brand with Sentiment Analysis

Simplify the process of collecting customer feedback and drive better experiences with Mention Me's new Sentiment Analysis page

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Customer advocacy

Unlocking Lasting Beauty: The Power of Customer Loyalty in the Beauty Industry

Exploring Customer Loyalty in the Beauty Industry. Discover strategies to foster lasting connections and drive growth in the competitive beauty landscape.

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Customer advocacy

How to drive profitable revenue for your business – now and in the future

Instead of relying on paid channels and discounts, think advocacy-first to hit monthly targets and drive sustainable results for your business. Here's how.

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Customer advocacy

Why existing customers are the ticket to success for travel and hospitality brands this summer

For travel & hospitality brands, summer is a golden opportunity to increase revenue and acquire valuable customers. Here's how to make the most of it.

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Mention Me updates

How we're improving the way brands access advocacy expertise

We've recently made changes to how many of our clients communicate with and get support from our Client Success Managers. Read the blog to find out why.

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Mention Me updates

The Advocacy Awards: March's shortlist and winners

Find out who picked up the award for Advocate for Women's Rights in this month's Advocacy Awards.

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Mention Me updates

Do more with less through the power of customer advocacy

Discover how to drive maximum value from your budget in the face of declining resources and rising expectations. 

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Word of mouth marketing

4 ways to drive word-of-mouth referrals without a single discount

Thought you needed to offer a discount to encourage word of mouth referral? Here are 4 ways to nurture customer advocacy without discounting a penny.

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Customer advocacy

The A-Z of Customer Advocacy: L is for Loyalty

Thought your loyalty programme was doing enough to leverage and nurture brand advocacy? Don't be too sure...

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Seasonal promotions

The Golden Quarter: what Q4 2022 means for retailers in 2023

Find out how you can use learnings from Q4 2022 to drive success in 2023.

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Mention Me updates

The Advocacy Awards: February's shortlist and winners

Find out who picked up the accolades for Best Campaign Pivot and Advocate of the Month in this month's Advocacy Awards.

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How to increase ROI on Google Ads and scale revenue in 2023

Find out how you can prove your marketing efforts, increase ROI and take full potential of the customer advocacy data at your fingertips.

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People

A day in the life of... Kat, Director of Strategic Partnerships

Find out what Kat gets up to in a typical day to drive forward our advocacy-first vision with our tech partners.

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Mention Me updates

Mention Me opens Boston office with new team

Find out about the team leading the US charge in our new Boston office.

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Customer advocacy

The A-Z of Customer Advocacy: K is for KPIs

How modern CX leaders can measure customer advocacy KPIs to turn brand fans into a sustainable channel for business growth.

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Customer advocacy

The A-Z of Customer Advocacy: B is for Best Customers

Discover who your truly most valuable customers are through the power of Extended Customer Revenue,

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Customer advocacy

The A-Z of Customer Advocacy: A is for Acquisition

In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).

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Mention Me updates

The Advocacy Awards: January's shortlist and winners

Discover the shortlist for our first-ever Advocacy Awards, and find out which brand and individual picked up the two titles in January 2023.

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Press releases

Press Release: Fred Reichheld Joins Mention Me as an Advisor

The best-selling author and creator of NPS will help drive forward our mission to realise the true value of customer advocacy for ecommerce brands.

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Marketing trends

4 ways to get more from less budget in 2023 through customer advocacy

Discover how you can get more out of your stretched marketing budgets through leveraging the power of customer advocacy.

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Customer advocacy

The top five recommended sectors of 2022

Discover which sectors came out on top for brand recommendations this year.

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Mention Me updates

Introducing: New Insights for the Advocacy Era

Find out how our new product releases help you put advocacy at the heart of your strategy and kick start a cycle of sustainable, organic growth.

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Mention Me updates

Onboarded clients in November 2022

Here are some of the clients who onboarded with Mention Me in November 2022.

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Seasonal promotions

Black Friday 2022: insights from 500+ ecommerce brands

Discover how 500+ ecommerce brands performed on Black Friday 2022.

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Customer advocacy

Why it’s time for luxury brands to leverage customer advocacy

Unlock the secrets behind sustainable growth as brands like Farfetch & Charlotte Tilbury leverage customer advocacy. Learn how to replicate their success.

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Marketing trends

What won’t happen next: four anti-predictions for 2023

Discover four anti-predictions for 2023, from budgeting in a recession to segmentation strategies.

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Customer advocacy

9 questions to ask your referral marketing provider

Discover the essential questions to find your perfect referral platform, from getting set up to A/B testing and acquiring high lifetime value customers.

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Mention Me updates

We're shortlisted for Best Use of Data in the DigiDay Awards

Find out about our nomination for Best Use of Data in the DigiDay Awards.

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Mention Me updates

Extended Customer Revenue: Unveiling Valuable Customers

Discover how Extended Customer Revenue reveals who your best customers truly are.

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Mention Me updates

Onboarded clients in October 2022

Here are some of the clients who onboarded with Mention Me in October 2022.

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Customer advocacy

How to future-proof growth through customer advocacy

With the pressure mounting to shake up your marketing strategy, here's how to leverage customer advocacy for both short and long-term growth.

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People

Black History Month Reflections: Driving Change at MentionMe

Gavin, our Diversity, Equity and Inclusion executive sponsor, reflects on his learnings from Black History Month.

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People

Tom 'Boz' Boswell: Land's End to John O'Groats Cycle Triumph

Find out how Boz, Enterprise Account Executive, got on when he completed the Land's End to John O'Groats cycle challenge with his dad.

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Customer advocacy

Seizing Value Customer Acquisition Opportunities in Q1 2023

As you prepare your marketing strategy for 2023, don't miss this huge opportunity to drive growth and customer acquisition.

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People

Get to know: Clubs at Mention Me

Discover the clubs that help our Mentioneers unwind and get to know each other.

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People

Mentioneers Celebrate Special Moments with Celebration Days

Find out why we've introduced Celebration Days at Mention Me.

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Mention Me updates

Onboarded clients in September 2022

Here are some of the clients who onboarded with Mention Me in September 2022.

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We're a G2 Leader in the Fall 2022 report

Find out why we've been recognised as a G2 Leader in their Fall 2022 Reports.

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Seasonal promotions

Unmissable Black Friday: Maximizing Touchpoints for Success

Find out how to harness every available touchpoint to give your Black Friday campaign maximum visibility.

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Introducing: Deeper Insights

Discover our latest product releases and how you can use them to drive organic growth across your marketing channels.

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People

Embracing the Future: Life in a Rapid-Growing Product Team

Here's what Anca Filip, Head of Product, has to say about leading the way for Product innovations at Mention Me.

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Seasonal promotions

Hidden Gem: Seasonal Event Boosts Referrals by 23%

This year's International Friendship Day increased referrals by 23% — find out how brands including Wild and Paula's Choice used the event to accelerate growth.

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Seasonal promotions

9 steps to a successful Black Friday referral marketing campaign

With a recession looming, Black Friday 2022 will require a different approach if you want to deliver value to your cost-conscious consumers.

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Seasonal promotions

How to keep your Black Friday sales peak going (and going)

Investing marketing budget wisely and giving your customers genuine value is critical to making this Black Friday a success. Here's how to do it.

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Press releases

Home & Garden Sales Rise Amid Crisis, Yet Short of COVID Boom

Sales of home and garden products rise compared to last year despite the cost-of-living crisis, but fall short of peak pandemic levels.

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People

How Mentioneers are celebrating Pride 2022

To celebrate Pride, we asked Mentioneers what the month means to them. Here's what they said.

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Seasonal promotions

150 Days Left: Essential Additions to Your Black Friday Plan

Black Friday 2022 is the perfect chance to prove to your customers why your brand is worthy of their cash — and to encourage them to return after the event.

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Customer advocacy

Global recession + high inflation = a different marketing approach

Wandering the massive floor at VivaTech in Paris two weeks ago required a self-imposed cognitive dissonance; a healthy dose of denial. 

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Customer advocacy

Your biggest marketing challenges of 2022, solved

Turn customer advocacy into an effective multichannel acquisition strategy with Optimise.

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Customer advocacy

How to drive more value from every customer

Find out how you can nurture advocacy from every single customer to drive more value across the entire lifecycle.

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Seasonal promotions

Unveiling the Overlooked: Cadbury, Vodafone, & Your Brand

Harness International Friendship Day for referral marketing success and boosting your brand's profile, revenue, and customer advocacy.

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Brand advocacy

The Psychology of Referral: Cialdini’s 6 Weapons of Influence

The 6 weapons of influence in every successful referral marketing toolkit; how psychology of persuasion increases referral campaign conversion.

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Press releases

Mention Me Unveils Predictive Model For Customer Advocacy

We've partnered with UK AI provider Faculty to revolutionise the eCommerce space with the world’s first predictive model for customer advocacy. 

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Mention Me updates

14 learnings from Advocacy Engineered 2022

On May 24th, senior marketers gathered in London for the world's premier advocacy event. Read this blog to see the best bits of Advocacy Engineered 2022.

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Mention Me updates

Revealing our new brand identity — and the mission behind it

As our company vision has evolved, it felt high time that our visual identity evolved too. Find out more about our website refresh in this blog.

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Press releases

Press Release: Neglected Ad Channel with 96% Consumer Trust

Our latest flagship report reveals the alarming truth about the gap between what consumers want — and what marketers think they want.

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Mention Me updates

Highly Commended Tech Company of the Year at the British Data Awards

Mention Me wins Highly Commended for Best Technology Company of the Year at the British Data Awards 2022.

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Press releases

Financial Services: 59% YoY Surge in Sign-Ups in Q1 2023

Our data reveals there was one sector that stood out from the rest when it came to retail performance in Q1 2022: financial services.

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Press releases

Q1 2023: 11% Surge in Online Retail, Surpasses Pre-Pandemic

Despite a 28% drop in quarterly online sales YoY, the eCommerce sector is 11% up on pre-pandemic levels. Our data from Q1 reveals the latest trends.

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Partnerships

Aligning Channels: Maximize Customer Value through Marketing

See why Hannah Hooton, Head of Partnerships at GenieGoals, believes that aligning your marketing channels is critical to driving sustainable growth.

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People

A day in the life of... Ryan, Software Engineer

Ryan, a Software Engineer, describes what he gets up to on a typical working day and his most memorable moments since joining Mention Me.

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Marketing trends

Grow your customer base sustainably (in more ways than one)

In 2021, it's more important than ever to shout about your environmental and ethical practices. Find out how your brand can do it through referral.

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Seasonal promotions

Friendship Day: The Next Consumer Retail Calendar Sensation

Putting your happy customers at the centre of your marketing strategy has never made more sense. Is it time your brand embraced the power of friendship?

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Mention Me updates

We’re a British Data Awards 2022 Finalist

Find out about our nomination for Technology Company of the Year at the British Data Awards 2022.

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Marketing trends

Online Growth: FinServices & Travel Lead Consumer Shopping Trends

We've looked at the data from 450+ brands to see how online orders and referrals for four different sectors performed in the first quarter of 2022.

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Partnerships

Elevating Marketing Automation Strategy Through Referrals

Discover how referral can feed into your marketing automation strategy to deliver your smoothest customer experience ever.

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Your 7 biggest misconceptions about referral marketing — debunked

There are plenty of misconceptions out there about referral marketing. We clear up 7 of the biggest myths (and reveal the truth behind them) in this blog .

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Press releases

Kencko Fuels Rapid Growth with Mention Me Referral Platform

Within just three months of setting up its Referral Engineering® channel, plant-based smoothie company kencko increased customer acquisition by 8%.

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Mention Me updates

International Women's Day 2022: 7 leaders striving to #BreakTheBias

To celebrate International Women's Day, we spoke to seven leaders driving change for women in the workplace.

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People

A day in the life of... Amara, Inbound SDR Lead

We caught up with Amara, Inbound SDR Lead, to find out how she’s finding her new role and why she was excited to re-embrace the company culture.

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Brand advocacy

The 5-star opportunity you’re missing with positive reviews

If you've got happy customers leaving reviews on your website, leverage this fandom with a referral programme to drive powerful brand advocacy.

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Mention Me updates

Turn more customers into fans (while driving the next best action)

Enhance drives more value from every customer, wherever they are in their lifecycle — majorly accelerating customer acquisition and engagement.

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Partnerships

Who’s your match made in marketing heaven?

There are a huge variety of Martech providers out there looking to become a part of your marketing stack. But which is your perfect partner?

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Marketing trends

Championing Earned Growth

Andy Cockburn, CEO at Mention Me, on how a new metric complements Mention Me’s vision to make all brands think advocacy-first.

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How SPOKE uses referral data to supercharge paid social

SPOKE, the menswear retailer, boosts paid social performance using first-party referral data. Discover their success in driving conversions and lowering CPA.

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Press releases

MarTech's Mention Me Raises $25M in Series B Funding

The customer advocacy platform will use the funding to fuel international expansion and product development.

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How to make data driven decisions with confidence

We're on a mission to shine a spotlight on the marketers doing brilliant things with first-party customer data. Learn more (and check out case studies) now.

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Marketing trends

How consumers shopped in (and out of) lockdown in 2021

Shopping trends have fluctuated this year, but there has been a clear shift to ecommerce. Find out how consumers shopped in (and out) of lockdown in 2021.

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Press releases

Bloom & Wild: 250K Bouquets Sold via Customer Referrals

Find out how online florist Bloom & Wild has accelerated growth through customer recommendations.

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Marketing trends

Seven of the best brand campaigns in 2021

It's been another busy year, and marketers have been hard at work executing some stellar brand campaigns. Here are 7 of our favourites from 2021.

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Brand advocacy

12 ways to hit your most ambitious targets in 2022 through referral

From new customer acquisition to extending lifetime value, discover how referral marketing can help achieve your key business goals for 2022.

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Brand advocacy

Bloom & Wild Exceptional £17m Sales via Referral Marketing

Lindsay Newell, Head of UK Marketing at Bloom & Wild, discusses how Referral Engineering™ acquires new, quality customers with high lifetime value (LTV).

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People

A day in the life of... Nats, Head of Sales

Find out what Natalie Barrie, Head of Sales at Mention Me, gets up to on an average day in the office.

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Customer advocacy

How to grow your customer base (without a discount in sight)

Luxury brands can no longer rely on name recognition to grow their customer base. Find out why referral is the perfect way to build brand affinity.

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Customer advocacy

Money talks: why referral customers are a growth goldmine for financial brands

A referral marketing channel has the potential to unlock huge brand growth for finance and insurance providers. Here's why.

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Customer advocacy

Marketers, bookmark this: the Glossary of Referral Engineering®

Learn the terms of Referral Engineering™ and see you how they fit together to create a high-performing marketing channel (without a big budget).

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Customer advocacy

Chinese Singles Day: the biggest retail opportunity on the planet

Launched in 2009 by online market Alibaba, Chinese Singles' Day is now the world's biggest retail event and a huge opportunity for western brands.

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Db: 5xROI with Ref Engineering - The Power of Word of Mouth

Referral Engineering™ drives success for travel gear retailer Db. Luke Collins, Head of Digital, shares how it acquires high-quality customers & delivers 5x ROI

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People

Year-Round Diversity: Going Beyond Black History Month

October marks Black History Month in the UK, but how can companies work on diversity and inclusion all year round?

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Customer advocacy

Referral Intelligence®: Actionable Customer Insights

Distrust towards advertising hinders high-performance data. Unlock the power of untapped first-party data for exceptional marketing performance.

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Marketing trends

Referral Engineering: Turning Customers into Brand Advocates

Discover the data-driven approach to referral marketing that turns your most loyal customers (and their friends) into your biggest cheerleaders.

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Marketing trends

Effective Media Channels: Barbecues & Sunday Roast Dinners

Leverage everyday conversations for powerful marketing moments. Discover the pros of a data-driven Ref Engineering™ program & how to use it to your advantage.

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Marketing trends

How consumers shop now: Q3 2021

We've looked at the data from 450+ brands to see how online orders and referrals for four different sectors performed in the third quarter of 2021.

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Seasonal promotions

How to drive record revenue for your business this festive season

Discover how your online or multichannel brand can drive sales, acquire new customers and generate record growth in the 2021 festive period with referral.

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Marketing trends

You’re focusing on the wrong influencers. Here’s why.

Influencer marketing is big business. But are you focusing on the wrong influencers?

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Seasonal promotions

Why (and how) luxury retailers should get involved with Black Friday

Luxury brands shunning Black Friday are missing a valuable opportunity. Here's how to take part without discounting goods or risking high-end reputations.

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Brand advocacy

Name Share®: the most powerful method of referral marketing

Implementing name-sharing into your refer-a-friend programme can increase referrals by 30%. Here's why it's such a powerful feature.

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Seasonal promotions

Friendship Day: 75% Increase in New Customer Acquisition

We look at how brands ran referral campaigns for International Friendship Day to significantly increase their shares, orders, and customer acquisition.

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Press releases

Bought By Many' Unveils SaaS Tool for Bonus Referrals

Pet insurer Bought By Many has used name-sharing to doubled its volume of social shares - and sales from its referral scheme have quadrupled in 12 months.

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Marketing trends

Want to boost sales and acquire loyal customers? Plan Black Friday now

Black Friday on 26th November 2021 will be almost entirely online. We share tips for retailers looking to boost their sales and customer acquisition.

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Mention Me updates

Press Release: Mention Me Now Available on SAP® Store

Mention Me's referral marketing solution is now available on SAP® Store, the digital marketplace for SAP and partner offerings.

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Mention Me updates

Embrace Milestones: Celebrate, Reset, and Move On, Swiftly

Mention Me delivers £1bn revenue to clients and hits 20 million shares milestones.

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Seasonal promotions

1 Thing You Need to Make Black Friday 2023 Truly Interesting

Black Friday deals drive more retail sales every year, but November 26th 2021 may mark the beginning of a new shift for consumers and retailers. 

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Marketing trends

How consumers shop now: Q2 2021

We’ve analysed online orders and referral data from 450+ brands across sectors to see how consumers shopped in Q2 2021 – and how they’ll shop in Q3. 

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Marketing trends

What can High Street retailers learn from fast-growing digital brands?

High Street multichannel retailers must figure out how to recover and compete with digitally native businesses. We explore how they can do it post-pandemic.

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Press releases

Lockdown Exit: Referral Boost for Home & Garden Retailers

Customer referrals drive activity across retail sectors, with Gifts and Occasions retailers seeing biggest overall increases for the quarter.

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Marketing trends

What can High Street retailers learn from digital brands?

High Street multichannel retailers must figure out how to recover and compete with digitally native businesses. We explore how they can do it post-pandemic.

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Marketing trends

Loyalty vs referral: real brand love happens in public, not private

Marketing goals for loyalty programmes are easily understood: prevent churn; increase frequency; drive sales. But how much loyalty do they really instil?

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Marketing trends

Life on the Digital High Street Blog

With the future of the High Street looking challenging, we dig out stories and lessons from traditional retailers adapting their way back to growth.

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Marketing trends

Adapting Your Marketing Strategy to Apple's Tracking Changes

From 26th April, all businesses must request user permission to access their unique identifier for advertisers (IDFA). Here's how marketers can adapt.

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Mention Me updates

Mention Me Joins SAP.iO's Consumer Engagement Accelerator

Mention Me joins SAP’s equity-free accelerator program facilitated by SAP.iO FoundryTel Aviv in collaboration with Publicis Sapient.

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Marketing trends

How consumers shop now: Q1 2021

We’ve analysed online orders and referral data from 450+ brands across sectors to see how consumers shopped in Q1 2021 – and how they’ll shop in Q2. 

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Mention Me updates

International Women's Day 2021: what it means to Mentioneers

In celebration of International Women's Day 2021 on 8th March, Mentioneers reveals why the days matters, the women who inspire them and how we can improve.

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Mention Me updates

Press release: Mark Choueke and Natalie Barrie join Mention Me

Mark Choueke and Natalie Barrie join Mention Me as Marketing Director and Head of Sales.

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Marketing trends

5 industries (still) thriving in the Coronavirus lockdown

As the Covid-19 pandemic continues, some sectors are driving more online sales and referrals than ever. We explore the industries thriving right now.

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Seasonal promotions

How to increase sales for your brand this Valentine’s Day

Learn how brands across various sectors are leveraging the revenue potential of Valentine's Day, even if they don't fall into the traditional gifting industry.

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Brand advocacy

4 steps to optimising your referral customer journey

If your referrals aren’t converting into new customers, you’re missing out on revenue. Discover how to overcome this and acquire loyal customers.

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Marketing trends

How to unlock more revenue, without more resource

The pandemic has accelerated the shift to ecommerce and challenged many marketers to hit ambitious targets with limited resource. Here's how you can do it.

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Marketing trends

5 ways to plan for marketing success in 2021

In 2020, Covid has taken traditional marketing strategies and turned them on their head. Here are 5 ways to plan for marketing success in 2021 (and beyond)

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Seasonal promotions

Black Friday 2020: what consumers want this retail weekend

We asked 2,000 UK consumers about their plans for Black Friday 2020. Social proof, brand purpose and a seamless online experience emerged as key factors.

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Marketing trends

4 ways direct-to-consumer brands can drive sustainable growth in 2021

Now mainstream in the ecommerce landscape, direct-to-consumer (D2C) brands must implement effective strategies to sustainably grow in 2021. Here's how they can

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Mention Me updates

Black History Month: 7 inspiring black leaders in tech

In celebration of Black History Month in the UK, we shine a light on inspirational black leaders forging the way in tech.

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Marketing trends

How retailers can recreate the in-store customer experience online

Effective customer experience strategies have become crucial in the pandemic. With more consumers shopping online, here's how multichannel retailers can adapt.

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Mention Me updates

Q&A with Mention Me's co-founders

Co-founders Andy Cockburn and Tim Boughton reveal their inspiration for Mention Me, how things have changed, and their plans for the future.

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Mention Me updates

10 highlights from the Mention Me Awards 2020

On 1st October, we hosted the Mention Me awards ceremony to celebrate the very best in referral marketing. Here are our favourite moments.

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Brand advocacy

8 A/B tests to optimise your referral marketing metrics

Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.

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Mention Me updates

Revolutionising referral with Ometria

With our partnership with Ometria, you can now implement personalised referral at scale. Enhance your customer experience and maximise referral conversions

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Marketing trends

A guide to customer engagement (with real brand examples)

Covid has made customer engagement even more crucial for long-term revenue. Here's what it is, why it's important, and 8 tactics for marketing success.

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Marketing trends

A guide to effective customer engagement (with real brand examples)

Covid has made customer engagement even more crucial for long-term revenue. Here's what it is, why it's important, and 8 tactics for marketing success.

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People

Onboarding during Covid-19: a day in the life of a remote engineer

Joe, a software engineer at Mention Me, reveals what it's like to onboard remotely during a global pandemic and why he loves Mention Me's tech stack.

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Marketing trends

Pandemic Impact: 5 Online Sales-Driving Sectors

Shops reopening on 15th June hasn't impacted new customer acquistion and retention for multi-channel and ecommerce brands across sectors as you might expect

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Marketing trends

Marketing in a post-Covid world: the Stay-at-Home Heroes

Demand for gifts, fashion and beauty brands soared in lockdown. Here's how these sectors are performing and adapting to consumer behaviour now.

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Brand advocacy

This one change will dramatically increase referrals to your brand

68% of consumers have recommended a brand in the past 6 months. But that might not include you – even if your customers love your products. Here's why.

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Marketing trends

Marketing in a post-Covid world: the Nest-Builders

Demand for food & drink, health, and home & garden brands soared in lockdown. Here's how they're performing and adapting to consumer behaviour now.

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Mention Me updates

Celebrating Pride month 2020

Mentioneers reveal how they're celebrating Pride in June 2020, why the occasion matters, and their advice for supporting the LGBTQ+ community.

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Marketing trends

Closing the gap between new and loyal customers post-Covid

With the pandemic increasing ecommerce activity yet decreasing consumer trust, a customer-centric brand marketing strategy is now more important than ever.

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Mention Me updates

Black Lives Matter

We're committed to supporting the fight against the systemic, structural and entrenched racism in our societies. Here are the actions we're taking.

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Marketing trends

This marketing strategy will drive sales & business growth post-Covid

In this new marketing landscape, businesses should shift attention away from digital marketing channels to engaging customers to drive revenue and growth.

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5 customer retention strategies to grow your business

In a post-COVID world, loyal customers are essential for business success. Discover 5 customer retention strategies to reduce marketing costs & drive growth.

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Marketing trends

5 ways the Coronavirus is changing business (for the better)

The Covid-19 pandemic has changed businesses and consumer buying habits. From going digital-first to building communities, here's how marketers can adapt.

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Customer retention: what it is, why it matters and how to calculate it

Customer retention matters just as much as new customer acquisition. Here's why it's time to prioritise existing customers in your business strategy.

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Marketing trends

12 examples of brand marketing campaigns adapted to the Coronavirus

From refer-a-friend offers to out-of-home advertising, we explore how brands across sectors are increasing brand awareness and sales in the age of Covid-19.

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Marketing trends

How Covid-19 is impacting fashion brands: a timeline

In March, retail sales dropped by 8.7%, the biggest loss on record. But online orders and referrals are rising as consumer appetite for fashion brands returns.

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How referral delivers new customers to children's brand Muddy Puddles

Muddy Puddles' Marketing Director on how its refer-a-friend programme increases core metrics, during the Coronavirus pandemic and beyond.

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Referral Sales in Covid-19: Boosting Vegan Brand Allplants

Chloe Watt, Marketing Partner at allplants, reveals how refer-a-friend marketing supports business growth in the current Covid-19 climate.

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Marketing trends

5 industries booming in sales & referrals during the Covid-19 pandemic

The Coronavirus pandemic isn't causing every business to suffer. For these 5 industries, it's increasing sales and revenue, supported by referral marketing.

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Marketing trends

Brands taking a positive approach to the Covid-19 pandemic

The Coronavirus crisis is challenging businesses to address marketing differently and focus on long-term brand building. Brewdog and Pret are good examples.

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Mention Me updates

Mention Me's commitment to supporting businesses during Covid-19

Andy Cockburn, CEO and Co-Founder at Mention Me, on our commitment to supporting businesses with the highest levels of service, now and in the future.

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Seasonal promotions

The gifting trends influencing Mother’s Day sales in 2020

From personalisation to sustainability, discover the key trends to incorporate into your retail marketing campaign to drive Mother's Day sales.

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Press releases

Mention Me Announces Senior Hires for London & Paris Offices

Referral and Retention marketing technology business Mention Me, announces a second raft of senior appointments across the business.

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Mention Me updates

A week in the life of Andy, Co-Founder & CEO

Andy Cockburn, Mention Me CEO, discusses customer acquisition, retention, French brand pitches, and teamwork in his busy week.

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