If you’re a luxury brand, you may wince at the thought of running a Black Friday campaign. The retail event has become synonymous with big discounts, a prospect that doesn’t typically scream ‘luxury’. You may even find yourself wanting to hibernate on November 26th, instead choosing to focus on preparing your promotions for the (much more glamorous) festive period.
Why (and how) luxury retailers should get involved with Black Friday
Name Share™: the most powerful method of referral marketing
We all like things to be fast and easy; referring friends is no exception. Even when there's a tempting incentive up for grabs.
Making it straightforward for customers to share your brand – and for their friends to act on the recommendation – underpins a successful referral programme. That's what makes Name Share™ so effective.
9 steps to a successful Black Friday referral marketing campaign
There may still be some lingering uncertainty in 2021, but when it comes to Black Friday, there’s no doubt it’s going to be big. After another challenging year, the annual event presents a valuable opportunity for retailers to drive sales, boost revenue, and entice customers (old and new) with special deals.
How International Friendship Day increased new customer acquisition by 75%
This year’s International Friendship Day (IFD) on the 30th July saw Oxford crowned as the UK’s friendliest city, lifelong rivals Barbie and Bratz calling a truce, and, according to our data, plenty of brand recommendations between loved ones.
Want to boost sales and acquire loyal customers? Plan Black Friday now
Black Friday had to move online in 2020, thanks to restrictions we’ve (hopefully) seen the end of in 2021. While we’re now seeing a return to some kind of normality, this year’s retail event on 26th November looks set to be another day dominated by virtual shopping.