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As the pandemic rages on, it’s increasingly clear consumer behaviour has changed for good. Instead of going in-store, shoppers are going online. Often, they’re discovering new challenger brands that can fulfil their needs when their traditional go-tos are struggling.

It's a new year. Time to start afresh, put that new marketing strategy into action, and drive long-term results.

But if you're wondering how you'll hit those ambitious targets, don't panic.

Here's how referral can drive your business – regardless of its size, sector or target demographic – to achieve six key objectives for the coming year and beyond.

Over the past year, Covid has turned traditional marketing strategies on their head.

Brick-and-mortar stores have rapidly transitioned online. Multichannel retailers have prioritised ecommerce overnight. Pureplay online brands have struggled to fulfil soaring consumer demand. 

After a tough year, anticipation for Black Friday 2020 was high. For consumers, it was a chance to get a good deal, splash out on much-needed treats, and even do some early Christmas shopping. For online and multi-channel retailers, it was a chance to acquire customers, boost profit margins and hit sales targets before year-end. 

For the fourth year running, we asked 2,000 UK consumers about their plans for Black Friday. Here are our most interesting findings.