30th July marks International Friendship Day (IFD), an annual event with huge potential for your brand’s profile and bottom line.
The big day celebrated by Cadbury, Dove and Vodafone your brand is overlooking
What can High Street retailers learn from fast-growing digital brands?
This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.
A couple of decades ago, a flagship store on a prestigious High Street was the ultimate status symbol for a retail brand. Shoppers would flock to marvel at extravagant window displays and spend whole afternoons browsing what the retail giants had to offer. The way we shop now, online, was a concept on par with humanlike robots and flying cars.
Press release: Home and garden retailers see sales and referrals boost from lockdown exit announcement
Customer referrals drive activity across retail sectors, with Gifts and Occasions retailers seeing biggest overall increases for the quarter.
What can High Street retailers learn from digital brands?
This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.
A couple of decades ago, a flagship store on a prestigious High Street was the ultimate status symbol for a retail brand. Shoppers would flock to marvel at extravagant window displays and spend whole afternoons browsing what the retail giants had to offer. The way we shop now, online, was a concept on par with humanlike robots and flying cars.
Loyalty vs referral: real brand love happens in public, not private
This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.
Some years ago, when I was editor of Marketing Week magazine in the UK, I hosted a conference for CRM professionals.
