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We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.
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Learn the 10 best customer retention metrics to help your brand retain your most valuable customers in 2025 and beyond.
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Read our advice on strategic discounting in 2025, helping you decide the best strategy for your brand.
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Learn tips for successfully A/B testing refer a friend campaigns. How to experiment with referral marketing using test cohorts and segments
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Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.
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Discover why beauty brands are shifting from celebrity endorsements to authentic, trust-driven referral marketing, focusing on genuine customer experiences.
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For travel & hospitality brands, summer is a golden opportunity to increase revenue and acquire valuable customers. Here's how to make the most of it.
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Read the 6 weapons of Cialdini's influence in every successful referral marketing toolkit; how psychology of persuasion increases referral campaign conversion.
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Learn how to create a successful referral program with real-life examples. Boost customer acquisition and loyalty with effective referral strategies.
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Covid has made customer engagement even more crucial for long-term revenue. Here's what it is, why it's important, and 8 tactics for marketing success.
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