A Day in the Life of VP Product & Marketing

Welcome to our ‘A Day in the Life’ series. Each month, we chat with a Mention Me employee to find out more about their role and what it entails, (as well as potentially unearth a fun fact or two!).

This month's interviewee is Courtney, VP Product & Marketing.


Post-Black Friday Analysis: insights from 450+ brands

It's not just savvy spenders who were full of anticipation for this year's Black Friday and Cyber Monday weekend. 

Here at Mention Me, it's our busiest day of the year and one we get very excited about. Working with 450+ brands around the world gives us unique and fascinating insights into how retailers across sectors perform on the day (and how incorporating referral into their Black Friday promotions influences results).


How referral works for fashion brands like PLT, Farfetch & Seraphine

When was the last time someone complimented you on an outfit and asked where it was from? Or the last time you asked friends whether or not you should buy a new addition for your wardrobe?

Fashion is social by nature. Consumers share, discuss and compliment one another on fashion and beauty items on a daily basis. Our buying habits and the brands we shop with are heavily (and often subconsciously) influenced by those around us.


The F word: why consumers can’t stop talking about finance brands

Forget the stereotype of Brits squirming at the idea of talking about money.

Turns out, consumers love to talk about the finance brands getting it right (and wrong).


How challenger brands disrupt with referral marketing

Remember the first time you heard of Uber? 

You probably had no idea what it was. But before long it seemed to come up in almost every conversation.

Next thing you know, you’re talking about Uber-ing places and can’t remember how you ever got anywhere without it.

That’s how powerful word of mouth is. 


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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