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18 Influencer Marketing KPIs to Track in 2025
Discover 18 essential influencer marketing KPIs to track in 2025 to measure impact, improve ROI, and guide data-driven campaign decisions.
Latest posts
Marketing trends
How Email Crip Campaigns can Boost a Referral Marketing Strategy
Discover how email drip campaigns can revolutionise your referral marketing strategy, with insights on maximising open rates and driving revenue.
Referral marketing
Tired of Celebrity Brands? Try Referral Marketing Instead
Discover why beauty brands are shifting from celebrity endorsements to authentic, trust-driven referral marketing, focusing on genuine customer experiences.
Brand advocacy
8 A/B Tests to Optimise Your Referral Marketing Metrics in 2025
Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.
Influencer Marketing Analytics: How to Measure, Optimize and Scale Your Campaign
Read our practical guide to Influencer Marketing Analytics. Learn how to measure performance, optimize strategy, and scale campaigns effectively.
The Loyalty Shift: Why Referral is the Missing Piece in Your Strategy
Discover why referral is the missing piece in your loyalty strategy — and how it unlocks true customer loyalty, retention, and profitable growth.
Why Earned Growth is Your Path to Profitability: 5 Key Takeaways From Our Webinar
Read about our webinar with NPS creator Fred Reichheld and Bloomreach CMO Amanda Cole about the importance of our unique metric, Earned Growth.
Brand advocacy
Missing Out on Customer Advocates? Join 77% of Brands (Clone)
Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.
Marketing trends
Referral Marketing for Fashion Brands: PLT, Seraphine & Ted Baker
Discover how referral marketing drives results like new customer acquisition, retention and brand loyalty for fashion retailers.
Referral marketing
70+ Best Refer-a-Friend Program Examples to Boost ROI in 2025
Boost your ROI with the best refer-a-friend program examples in 2025. Learn how to build a successful referral program and increase profitability.