With the future of the high street looking uncertain, we'll be sharing stories and lessons from traditional retailers adapting and pivoting their way back to growth.
Life on the digital high street
Apple’s tracking changes are here. Here's how to adapt your marketing strategy
After almost a year of anticipation, Apple has implemented its advertising tracking changes. From 26th April, all businesses must request user permission to access their unique identifier for advertisers (IDFA).
Press release: Mention Me joins SAP.iO's consumer engagement accelerator programme
12 questions to ask your referral marketing provider
You’ve done your homework. You’ve researched marketing channels and know your business could acquire 30% more customers with the right referral provider. Now you just need to find it.
How consumers shop now: Q1 2021
What a quarter. It’s been a year since the UK first went into lockdown. High street icon Topshop has closed its doors for good. We’re edging towards life post-lockdown (while reminding ourselves it’s data not dates that will get us to that pub garden).