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Read on for the latest customer advocacy and marketing insights

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The Most Important A/B Tests to Run in 2025: Our Research Revealed

We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.

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Latest posts

Retention

The Top 10 Customer Retention Metrics for 2025

Learn the 10 best customer retention metrics to help your brand retain your most valuable customers in 2025 and beyond.

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Referral marketing

To Discount or Not to Discount? Your Guide for 2025

Read our advice on strategic discounting in 2025, helping you decide the best strategy for your brand.

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Referral marketing

A/B Testing in Referral Marketing: Top 5 Mistakes to Avoid

Learn tips for successfully A/B testing refer a friend campaigns. How to experiment with referral marketing using test cohorts and segments

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Brand advocacy

7 A/B Tests to Optimise Your Referral Marketing Metrics in 2025

Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.

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Referral marketing

Tired of Celebrity Brands? Try Referral Marketing Instead

Discover why beauty brands are shifting from celebrity endorsements to authentic, trust-driven referral marketing, focusing on genuine customer experiences.

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Customer advocacy

Why Existing Customers are the Ticket to Success for Travel and Hospitality Brands

For travel & hospitality brands, summer is a golden opportunity to increase revenue and acquire valuable customers. Here's how to make the most of it.

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Brand advocacy

The Psychology of Referral: Cialdini’s 6 Weapons of Influence

Read the 6 weapons of Cialdini's influence in every successful referral marketing toolkit; how psychology of persuasion increases referral campaign conversion.

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How to Build a Strong Referral Program in 2024 (+ 23 Examples)

Learn how to create a successful referral program with real-life examples. Boost customer acquisition and loyalty with effective referral strategies.

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Marketing trends

8 Effective Customer Engagement Strategies with Real Brand Examples

Covid has made customer engagement even more crucial for long-term revenue. Here's what it is, why it's important, and 8 tactics for marketing success.

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