Whether it makes you swoon or cringe, Valentine’s Day is almost here – and it presents a big opportunity for your brand’s bottom line. Even if you don’t sit in the traditional gifting sectors.
How to increase sales for your brand this Valentine’s Day
The power of referral marketing for eco-friendly challenger brands
Ethical, sustainable and organic are more than trendy buzz words.
Concern for our planet is heavily influencing consumers’ buying decisions, from the clothes they wear, to what they eat and how they invest.
Mention Me announces appointment of French General Manager
Leading marketing technology business Mention Me, currently running the referral programmes for 400+ leading International brands, announces its first senior hire for their Paris office.
2,000 consumers reveal their most (and least) trusted marketing channels
"What makes you likely to recommend a brand?"
We recently asked UK consumers that very question (and nine others).
Then we took their answers - some expected, others more surprising - analysed them, and created this, our Customer Advocacy Research Report 2020.
The Psychology of Referral: Cialdini’s 6 Weapons of Influence
What compels us to act? What influences people to take a particular course of action?
This post will cover:
- How successful referral marketing campaigns are rooted in psychological persuasion
- The 6 weapons of influence that should be in every referral marketing toolkit
- How these 6 weapons of influence help convert your referral campaign into results