How SPOKE uses referral data to supercharge paid social

In the summer of 2021, SPOKE had a problem. Like many ecommerce brands, it was finding it increasingly difficult to reach target consumers following Apple's iOS 14.5 changes.

If tracking referral influence across paid channels matters to your strategy, a referral marketing platform gives you a consistent way to measure referral impact alongside paid performance.

To reach more target shoppers, fast, it turned to Nest Performance and Mention Me. Here's what happened next.