We’ve compiled our third annual research report on Black Friday shopping trends based on the responses of 2,000 British consumers*. Exploring the sentiment, shopping habits, and key considerations surrounding Black Friday, it presents essential insight into how brands can capitalise on this retail landmark event.
Brands need to offer more than discounts to attract Black Friday shoppers
Meet the people French consumers trust more than their partners
If your influencer marketing strategy is focussed on filtered Instagram stars with millions of followers, you could be missing a trick. Our latest research into customer advocacy in France shows the real influencers on consumer buying decisions are those closer to home: our friends.
We’re in Lafayette’s Plug and Play programme (and we’re very excited about it)
Following a competitive pitching process that whittled 173 startups down to 17, Mention Me has been selected to be in Lafayette’s Plug and Play startup accelerator programme.
Mention Me wins Bronze Stevie Award for Customer Service Team of the Year
Earlier this week, we received some exciting news: our Customer Service teams have won a Bronze Stevie® Award!
Are you in the 77% of brands missing out on creating customer advocates?
Which channel is more effective for new customer acquisition: referrals or influencers?
The majority of marketers believe the latter – but the numbers disagree.