Forget the stereotype of Brits squirming at the idea of talking about money.
Turns out, consumers love to talk about the finance brands getting it right (and wrong).
The F word: why consumers can’t stop talking about finance brands
How challenger brands disrupt with referral marketing
Remember the first time you heard of Uber?
You probably had no idea what it was. But before long it seemed to come up in almost every conversation.
Next thing you know, you’re talking about Uber-ing places and can’t remember how you ever got anywhere without it.
That’s how powerful word of mouth is.
6 mistakes killing your referral marketing programme
For years, we’ve shouted about one thing.
We’ve written blogs and guides on it, hosted events explaining it, even won awards celebrating it.
You’ve guessed it. We’re talking about referral marketing.
How to make your brand part of the conversation in the digital age
Earlier this month, I gave a presentation on how brands can harness word of mouth to drive new customer acquisition at the Glossy Forum in New York.
Are friends & family the new power influencers?
This week got off to a flying start as I had the pleasure of presenting at TheIndustry.fashion’s Masterclass: Friends & Family – the new power influencers in London.
