As the pandemic rages on, it’s increasingly clear consumer behaviour has changed for good. Instead of going in-store, shoppers are going online. Often, they’re discovering new challenger brands that can fulfil their needs when their traditional go-tos are struggling.
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How to unlock more revenue, without more resource
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6 business objectives referral marketing can achieve in 2021
It's a new year. Time to start afresh, put that new marketing strategy into action, and drive long-term results.
But if you're wondering how you'll hit those ambitious targets, don't panic.
Here's how referral can drive your business – regardless of its size, sector or target demographic – to achieve six key objectives for the coming year and beyond.
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How to drive record revenue for your business this festive season 2020
Spanning Black Friday, Christmas and the Boxing Day sales, the golden quarter represents a valuable time for brands to drive sales and acquire new customers.
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10 highlights from the Mention Me Awards 2020
On 1st October, we hosted our first ever virtual Mention Me awards ceremony. It was a brilliant event, packed full of fun facts, outstanding referral marketing campaigns, and even some surprise prizes. Here are our favourite moments from the ceremony.
8 A/B tests to optimise your referral and retention marketing metrics
Did you know segmentation and A/B testing can increase your referral marketing and customer retention programme's performance by as much as 80%?
