News & views

We all like things to be fast and easy; referring friends is no exception. Even when there's a tempting incentive up for grabs.

Making it straightforward for customers to share your brand – and for their friends to act on the recommendation – underpins a successful referral programme. That's what makes Name Share™ so effective.

This year’s International Friendship Day (IFD) on the 30th July saw Oxford crowned as the UK’s friendliest city, lifelong rivals Barbie and Bratz calling a truce, and, according to our data, plenty of brand recommendations between loved ones. 

You’ve done your homework. You’ve researched marketing channels and know your business could acquire 30% more customers with the right referral provider. Now you just need to find it.

Whether it makes you swoon or cringe, Valentine’s Day is almost here – and it presents a big opportunity for your brand’s bottom line. Even if you don’t sit in the traditional gifting sectors. 

Like every new customer acquisition channel, your referral marketing journey is a funnel. At the top are your customers; at the bottom are the new customers they’ve introduced to your brand. 

But like any marketing funnel, there’s the risk customers will fall out at any stage.