Did you know segmentation and A/B testing can increase your referral marketing and customer retention programme's performance by as much as 80%?
8 A/B tests to optimise your referral and retention marketing metrics
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Revolutionising referral with Ometria
For the first time, brands can promote personalised referral at scale. We’ve partnered with customer marketing platform Ometria to revolutionise the martech space and empower marketers to enhance the customer experience and maximise referral conversions.
Name-sharing: the most powerful method of referral marketing
We all like things to be fast and easy; referring friends is no exception. Even when there's a tempting incentive up for grabs.
Making it straightforward for customers to share your brand – and for their friends to act on the recommendation – underpins a successful referral programme. That's what makes name-sharing so effective.
This one change will dramatically increase referrals to your brand
68% of consumers have recommended a brand in the past 6 months. But that doesn’t necessarily include your brand – even if your customers love your products and service.
And there's a simple reason why.
How to increase customer lifetime value with referral marketing
Did you know that acquiring a new customer can cost five times more than keeping an existing one?
But executing a marketing strategy that drives new customer acquisition while delivering strong results with effective return on investment (ROI) is becoming increasingly difficult.
