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Whether it makes you swoon or cringe, Valentine’s Day is almost here – and it presents a big opportunity for your brand’s bottom line. Even if you don’t sit in the traditional gifting sectors. 

Like every new customer acquisition channel, your referral marketing journey is a funnel. At the top are your customers; at the bottom are the new customers they’ve introduced to your brand. 

But like any marketing funnel, there’s the risk customers will fall out at any stage. 

As the pandemic rages on, it’s increasingly clear consumer behaviour has changed for good. Instead of going in-store, shoppers are going online. Often, they’re discovering new challenger brands that can fulfil their needs when their traditional go-tos are struggling.

It's a new year. Time to start afresh, put that new marketing strategy into action, and drive long-term results.

But if you're wondering how you'll hit those ambitious targets, don't panic.

Here's how referral can drive your business – regardless of its size, sector or target demographic – to achieve six key objectives for the coming year and beyond.

Spanning Black Friday, Christmas and the Boxing Day sales, the golden quarter represents a valuable time for brands to drive sales and acquire new customers.