Whether it makes you swoon or cringe, Valentine’s Day is almost here – and it presents a big opportunity for your brand’s bottom line. Even if you don’t sit in the traditional gifting sectors.
How to increase sales for your brand this Valentine’s Day
The power of referral marketing for eco-friendly challenger brands
Ethical, sustainable and organic are more than trendy buzz words.
Concern for our planet is heavily influencing consumers’ buying decisions, from the clothes they wear, to what they eat and how they invest.
The Psychology of Referral: Cialdini’s 6 Weapons of Influence
What compels us to act? What influences people to take a particular course of action?
This post will cover:
- How successful referral marketing campaigns are rooted in psychological persuasion
- The 6 weapons of influence that should be in every referral marketing toolkit
- How these 6 weapons of influence help convert your referral campaign into results
8 reasons you should promote referral on your homepage
We’ll get straight to it: your homepage is your most powerful touchpoint.
If you’re not promoting referral on it, you’re missing out on significant new customer acquisition, brand awareness and revenue for your business.
Psychology of referral: what really motivates customers to refer a friend
The secret behind every successful referral is making customers feel they have more to gain than lose. In the first of this three-part series on the psychology of referral, we’ll explore this concept of social capital versus social risk and how it influences your customers' buying decisions.