How to increase customer lifetime value with referral marketing

Did you know that acquiring a new customer can cost five times more than keeping an existing one?

But executing a marketing strategy that drives new customer acquisition while delivering strong results with effective return on investment (ROI) is becoming increasingly difficult. 


Will referral marketing work for your brand? Answer these 7 questions

You’ve heard great things about referral marketing. You know it increases new customer acquisition by 10-30%; that referred customers spend 10-25% more on their first purchase; and that these customers are three times more likely to become referrers themselves. 


How to increase sales for your brand this Valentine’s Day

Whether it makes you swoon or cringe, Valentine’s Day is almost here – and it presents a big opportunity for your brand’s bottom line. Even if you don’t sit in the traditional gifting sectors. 


The power of referral marketing for eco-friendly challenger brands

Ethical, sustainable and organic are more than trendy buzz words.

Concern for our planet is heavily influencing consumers’ buying decisions, from the clothes they wear, to what they eat and how they invest.


The Psychology of Referral: Cialdini’s 6 Weapons of Influence

What compels us to act?  What influences people to take a particular course of action?

This post will cover:

  • How successful referral marketing campaigns are rooted in psychological persuasion
  • The 6 weapons of influence that should be in every referral marketing toolkit
  • How these 6 weapons of influence help convert your referral campaign into results

Learn more about our referral marketing and customer retention platform. Request a demo

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