On 1st October, we hosted our first ever virtual Mention Me awards ceremony. It was a brilliant event, packed full of fun facts, outstanding referral marketing campaigns, and even some surprise prizes. Here are our favourite moments from the ceremony.
10 highlights from the Mention Me Awards 2020
8 A/B tests to optimise your referral and retention marketing metrics
Did you know segmentation and A/B testing can increase your referral marketing and customer retention programme's performance by as much as 80%?
Revolutionising referral with Ometria
For the first time, brands can promote personalised referral at scale. We’ve partnered with customer marketing platform Ometria to revolutionise the martech space and empower marketers to enhance the customer experience and maximise referral conversions.
Name-sharing: the most powerful method of referral marketing
We all like things to be fast and easy; referring friends is no exception. Even when there's a tempting incentive up for grabs.
Making it straightforward for customers to share your brand – and for their friends to act on the recommendation – underpins a successful referral programme. That's what makes name-sharing so effective.
This one change will dramatically increase referrals to your brand
68% of consumers have recommended a brand in the past 6 months. But that doesn’t necessarily include your brand – even if your customers love your products and service.
And there's a simple reason why.