Did you know that acquiring a new customer can cost five times more than keeping an existing one?
But executing a marketing strategy that drives new customer acquisition while delivering strong results with effective return on investment (ROI) is becoming increasingly difficult.
You’ve heard great things about referral marketing. You know it increases new customer acquisition by 10-30%; that referred customers spend 10-25% more on their first purchase; and that these customers are three times more likely to become referrers themselves.
Whether it makes you swoon or cringe, Valentine’s Day is almost here – and it presents a big opportunity for your brand’s bottom line. Even if you don’t sit in the traditional gifting sectors.
Ethical, sustainable and organic are more than trendy buzz words.
Concern for our planet is heavily influencing consumers’ buying decisions, from the clothes they wear, to what they eat and how they invest.
What compels us to act? What influences people to take a particular course of action?
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