Bloom & Wild Exceptional £17m Sales via Referral Marketing
By Sophia King — November 24, 2021
[Watch time: 2.30 minutes]
Since implementing Referral Engineering® platform Mention Me in 2014, Bloom & Wild has turned customer advocacy into a primary growth driver for its business, delivering more than half a million referrals. Check out this video case study to learn more, or see the highlights below.
Key highlights
Since 2014, referral has generated sales worth more than £17 million for Bloom & Wild
35% of referred customers go on to share Bloom & Wild with their own friends and family
86% of customers who see the referral offer share it with friends
62% of referrals convert into new customers
Referred customers introduce 4.5x more new customers than non-referred customers
The net lifetime value (LTV) of customers acquired through Mention Me is higher than of those acquired through paid social and paid search
25% of people discover Bloom & Wild through friends and family
The team learns how markets respond differently to messaging and incentives through referral campaigns
The Mention Me team provides amazing support, constantly sharing new ideas and driving innovation
After keeping only its referral marketing channel on, Bloom & Wild grew UK referrals by 800% YoY in May 2020 (despite promoting it at fewer points in the customer journey).
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