After a tough year, anticipation for Black Friday 2020 was high. For consumers, it was a chance to get a good deal, splash out on much-needed treats, and even do some early Christmas shopping. For online and multi-channel retailers, it was a chance to acquire customers, boost profit margins and hit sales targets before year-end.
A record-breaking Black Friday: insights from 450+ brands
Black Friday 2020: what consumers want this retail weekend
For the fourth year running, we asked 2,000 UK consumers about their plans for Black Friday. Here are our most interesting findings.
Chinese Singles Day: the biggest retail opportunity on the planet
11th November marks Chinese Singles Day, the world's biggest 24-hour shopping event. And it's not just Chinese brands that should be excited about it.
For western brands, the day presents a valuable opportunity to drive sales and significant revenue. In 2020, the case for getting involved in the big day is even stronger. Here's why.
How to drive record revenue for your business this festive season 2020
Spanning Black Friday, Christmas and the Boxing Day sales, the golden quarter represents a valuable time for brands to drive sales and acquire new customers.
Why (and how) luxury retailers should get involved with Black Friday
When it comes to Black Friday, marketers tend to respond one of two ways. Either they shudder in revulsion and firmly dismiss the notion of getting involved, or they excitedly start talking about how they’re going to make this year’s campaign the biggest yet.