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9 steps to a successful Black Friday referral marketing campaign

With a recession looming, Black Friday 2022 will require a different approach if you want to deliver value to your cost-conscious consumers.

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How to keep your Black Friday sales peak going (and going)

Investing marketing budget wisely and giving your customers genuine value is critical to making this Black Friday a success. Here's how to do it.

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Here's how to reach your ideal consumers this Black Friday

Change your approach this Black Friday to launch a fully optimised, multi-channel acquisition strategy that keeps on growing your business.

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With 150 days to go, here’s what’s missing from your Black Friday planning

Black Friday 2022 is the perfect chance to prove to your customers why your brand is worthy of their cash — and to encourage them to return after the event.

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The big day celebrated by Cadbury, Dove and Vodafone your brand is overlooking

International Friendship Day on 30th July is the perfect opportunity to use referral marketing to boost your brand’s profile, increase revenue and bolster customer advocacy.

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Referral marketing

International Friendship Day: the next big thing in the consumer retail calendar

Putting your happy customers at the centre of your marketing strategy has never made more sense. Is it time your brand embraced the power of friendship?

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Black Friday 2021: insights from 450+ ecommerce brands

Black Friday 2021 was another big day of online retail sales and referrals. Here's what we learnt from working with 450+ brands over the retail weekend.

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Referral marketing

Chinese Singles Day: the biggest retail opportunity on the planet

Launched in 2009 by online market Alibaba, Chinese Singles' Day is now the world's biggest retail event and a huge opportunity for western brands.

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Referral marketing

How to drive record revenue for your business this festive season

Discover how your online or multichannel brand can drive sales, acquire new customers and generate record growth in the 2021 festive period with referral.

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Seasonal promotions

Why (and how) luxury retailers should get involved with Black Friday

Luxury brands shunning Black Friday are missing a valuable opportunity. Here's how to take part without discounting goods or risking high-end reputations.

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