Post-Black Friday Analysis: insights from 450+ brands

It's not just savvy spenders who were full of anticipation for this year's Black Friday and Cyber Monday weekend. 

Here at Mention Me, it's our busiest day of the year and one we get very excited about. Working with 450+ brands around the world gives us unique and fascinating insights into how retailers across sectors perform on the day (and how incorporating referral into their Black Friday promotions influences results).


Brands need to offer more than discounts to attract Black Friday shoppers

We’ve compiled our third annual research report on Black Friday shopping trends based on the responses of 2,000 British consumers*. Exploring the sentiment, shopping habits, and key considerations surrounding Black Friday, it presents essential insight into how brands can capitalise on this retail landmark event. 


Chinese Singles' Day: the biggest ecommerce retail opportunity on the planet

Your brand may be yet to celebrate it, but Singles' Day is a key date in the retail ecommerce calendar for Chinese consumers.

With 11th November almost here, we take a closer look at why the world's biggest retail event offers huge potential for British brands.


Why (and how) luxury retailers should get involved with Black Friday

When it comes to Black Friday, marketers tend to respond one of two ways. Either they shudder in revulsion and firmly dismiss the notion of getting involved, or they excitedly start talking about how they’re going to make this year’s sale the biggest yet.


7 Steps to a Successful Black Friday Referral Marketing Campaign

It’s official: Black Friday is a big deal (excuse the pun).


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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