We're shortlisted for Best Use of Data in the DigiDay Awards
By Sophia King — November 17, 2022
Read time: 2 mins
Big news: we’re shortlisted for Best Use of Data in the DigiDay awards 🎉
Our unique Referral Engineering® approach and pioneering technology – which includes the world’s first predictive advocacy model – equips retailers to open a scalable revenue channel that acquires high-quality customers and gathers data capable of amplifying the entire martech stack.
This is underpinned by first-party referral data that gives a uniquely holistic view of customers, enabling marketers to segment and target them in ways that nurture advocacy and accelerate long-term growth.
With data sitting at the heart of everything we do, we couldn’t be prouder to be nominated for this award (alongside the likes of Spotify, McDonalds and Warner Bros).
Recognising 'the companies and campaigns that are modernising European marketing and advertising', judges include individuals from Bloomberg, Buzzfeed and Channel 4, who score nominations based on Innovation, Creativity, Consumer Value, Results and Overall success.
Headquartered in New York, Digiday is the leading authority on digital media and marketing. The website receives over 366,000 monthly visits and is read by brand, agency, publishing and technology professionals working across media and marketing.
Seeing the power of customer advocacy data and Propensity to Refer machine-learning being recognised like this is a huge step forward in our mission to make all brands think advocacy-first.
Keep an eye out for the winners’ announcement…
To find out how our latest product innovations can help you turn advocacy into a scalable growth driver, register for our webinar on the 6th December.
How to Drive Customer Retention with Advocacy Marketing
Learn how customer advocacy fuels retention and unlocks deeper insights into your consumer base. This guide explains advocacy marketing strategies to identify high-value customers, personalise communication, and improve customer experiences for sustained business growth.
How to Increase Customer Lifetime Value CLTV with Referral Marketing
As well as drive new customer acquisition, referral can significantly increase customer lifetime value and deliver measurable return on investment (ROI).
