News & views

Self-isolation. Social distancing. Quarantine. All words that barely existed in our vocabulary a few months ago, now ruling our everyday lives.

"What makes you likely to recommend a brand?"

We recently asked UK consumers that very question (and nine others). 

Then we took their answers - some expected, others more surprising - analysed them, and created this, our Customer Advocacy Research Report 2020.

With traditional marketing costs spiralling and consumers becoming increasingly cynical of advertising, more businesses will recognise the measurable, long-term benefits of putting customers at the core of their marketing strategies in 2020.

Here are four advantages of transforming your happy customers into ambassadors who trust and recommend your brand to others.

Forget the stereotype of Brits squirming at the idea of talking about money.

Turns out, consumers love to talk about the finance brands getting it right (and wrong).

If your influencer marketing strategy is focussed on filtered Instagram stars with millions of followers, you could be missing a trick. Our latest research into customer advocacy in France shows the real influencers on consumer buying decisions are those closer to home: our friends.