Happy customers will drive business growth in 2020. Here's why

With traditional marketing costs spiralling and consumers becoming increasingly cynical of advertising, more businesses will recognise the measurable, long-term benefits of putting customers at the core of their marketing strategies in 2020.

Here are four advantages of transforming your happy customers into ambassadors who trust and recommend your brand to others.


The F word: why consumers can’t stop talking about finance brands

Forget the stereotype of Brits squirming at the idea of talking about money.

Turns out, consumers love to talk about the finance brands getting it right (and wrong).


Meet the people French consumers trust more than their partners

If your influencer marketing strategy is focussed on filtered Instagram stars with millions of followers, you could be missing a trick. Our latest research into customer advocacy in France shows the real influencers on consumer buying decisions are those closer to home: our friends.


How to make your brand part of the conversation in the digital age

Earlier this month, I gave a presentation on how brands can harness word of mouth to drive new customer acquisition at the Glossy Forum in New York.


6 ways your business can reach Gen Z

It’s likely your marketing strategy considers how to engage millennial consumers, but does it include a focus on Gen Z? If not, it could be time to do so.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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