A fair bit has changed since we wrote about how consumers shopped in the first quarter of this year. Non-essential shops have opened their doors once more (this time, hopefully, for good). We’ve welcomed friends into our homes with long-awaited hugs. Some of us have even managed to squeeze in a holiday to a green-listed country.
How consumers shop now: Q2 2021
What can High Street retailers learn from fast-growing digital brands?
This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.
A couple of decades ago, a flagship store on a prestigious High Street was the ultimate status symbol for a retail brand. Shoppers would flock to marvel at extravagant window displays and spend whole afternoons browsing what the retail giants had to offer. The way we shop now, online, was a concept on par with humanlike robots and flying cars.
What can High Street retailers learn from digital brands?
This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.
A couple of decades ago, a flagship store on a prestigious High Street was the ultimate status symbol for a retail brand. Shoppers would flock to marvel at extravagant window displays and spend whole afternoons browsing what the retail giants had to offer. The way we shop now, online, was a concept on par with humanlike robots and flying cars.
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Loyalty vs referral: real brand love happens in public, not private
This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.
Some years ago, when I was editor of Marketing Week magazine in the UK, I hosted a conference for CRM professionals.
Life on the Digital High Street
With the future of the high street looking uncertain, we'll be sharing stories and lessons from traditional retailers adapting and pivoting their way back to growth. Join the conversation on social with #LifeontheDigitalHighStreet.
