What can High Street retailers learn from fast-growing digital brands?

This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.

A couple of decades ago, a flagship store on a prestigious High Street was the ultimate status symbol for a retail brand. Shoppers would flock to marvel at extravagant window displays and spend whole afternoons browsing what the retail giants had to offer. The way we shop now, online, was a concept on par with humanlike robots and flying cars.


What can High Street retailers learn from digital brands?

This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.

A couple of decades ago, a flagship store on a prestigious High Street was the ultimate status symbol for a retail brand. Shoppers would flock to marvel at extravagant window displays and spend whole afternoons browsing what the retail giants had to offer. The way we shop now, online, was a concept on par with humanlike robots and flying cars.


Loyalty vs referral: real brand love happens in public, not private

This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.

Some years ago, when I was editor of Marketing Week magazine in the UK, I hosted a conference for CRM professionals.


Life on the digital high street

With the future of the high street looking uncertain, we'll be sharing stories and lessons from traditional retailers adapting and pivoting their way back to growth. Join the conversation on social with #LifeontheDigitalHighStreet.


Apple’s tracking changes are here. Here's how to adapt your marketing strategy

After almost a year of anticipation, Apple has implemented its advertising tracking changes. From 26th April, all businesses must request user permission to access their unique identifier for advertisers (IDFA).


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