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$2bn revenue for customer-obsessed brands
Create and activate loyal brand fans
Identify your customer advocates and acquire more like them through word-of-mouth and tracked referrals.
Rebalance growth through organic and paid channels
Take a scalable, cost-effective approach to acquiring high-quality customers at low cost, reducing your reliance on paid channels.
Transform the economics of your customer marketing
Exponentially outgrow your competitors by driving more organic traffic to your website, higher quality inbound customers and stronger retention rates.
Create and activate loyal brand fans
Identify your customer advocates and acquire more like them through word-of-mouth and tracked referrals.
Rebalance growth through organic and paid channels
Take a scalable, cost-effective approach to acquiring high-quality customers at low cost, reducing your reliance on paid channels.
Transform the economics of your customer marketing
Exponentially outgrow your competitors by driving more organic traffic to your website, higher quality inbound customers and stronger retention rates.
Trusted by G2 reviewers
Acquire up to 30% more new customers who spend 11% more and are 5x more likely to refer onwards
Inject advocacy data into marketing channels such as Meta to acquire high-quality customers with 15% lower CPA
Join the businesses prioritising customer love and outperforming the market 3x
“By integrating customer advocacy data, we’ve changed how we segment and communicate to our customer base. It’s helped us identify who our biggest advocates and most loyal customers are, helping us to overcome rising paid media and acquisition costs.”
David Witts
Senior CRM Manager Ecommerce Europe
"You’re not trying to find your next biggest-spending customer. You’re building a funnel of customers that will incrementally drip feed your sustainable business growth.”
Suriya Liensavanh
Global Head of CRM
"Within just a month of implementing Smart Experiment, we were achieving our goal of increasing repeat purchases without compromising the number of high-quality customers acquired through referral. Propensity to Refer® machine-learning automatically adjusts our targeting strategy, showing our customers content they’re more likely to engage with and creating a better overall experience.”
Linda Cusack
Digital CRM Manager
"An essential ingredient for sustainable growth."
Endorsed by Fred Reichheld, NPS creator and loyalty guru
"An essential ingredient for sustainable growth."
Endorsed by Fred Reichheld, NPS creator and loyalty guru
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Customer advocacy in action
Get inspired by ASOS, Harvey Nichols and other leading fashion brands driving profitable revenue through their brand fans.
Customer advocacy in action
Get inspired by ASOS, Harvey Nichols and other leading fashion brands driving profitable revenue through their brand fans.
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Resources to get you started
BLOG
Social Proof and Referral Marketing: 6 Strategies for Fashion Brands
Discover six powerful social proof and referral marketing strategies to elevate your fashion brand by transforming satisfied customers into your most valuable marketing asset.
EBOOK
Brand advocacy for retailers
Discover insights on how leading retailers are turning brand advocacy into their biggest growth driver.
CASE STUDY
How BrandAlley is harnessing customer advocacy
Michelle Hurney, Head of Marketing at the global retailer, explains how advocacy is driving sustainable organic growth.
Talk to our Sales team
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