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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

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7 A/B Tests to Optimise Your Referral Marketing Metrics in 2025

Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.

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Brand advocacy

Brand advocacy

The Psychology of Referral: Cialdini’s 6 Weapons of Influence

Read the 6 weapons of Cialdini's influence in every successful referral marketing toolkit; how psychology of persuasion increases referral campaign conversion.

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Brand advocacy

12 ways to smash targets in 2025 through referral marketing

From new customer acquisition to extending lifetime value, discover how referral marketing can help achieve your key business goals for 2025.

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Marketing trends

Grow your customer base sustainably (in more ways than one)

In 2021, it's more important than ever to shout about your environmental and ethical practices. Find out how your brand can do it through referral.

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Seasonal promotions

Friendship Day: The Next Consumer Retail Calendar Sensation

Putting your happy customers at the centre of your marketing strategy has never made more sense. Is it time your brand embraced the power of friendship?

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Brand advocacy

The 5-star opportunity you’re missing with positive reviews

If you've got happy customers leaving reviews on your website, leverage this fandom with a referral programme to drive powerful brand advocacy.

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Mention Me updates

Turn more customers into fans (while driving the next best action)

Enhance drives more value from every customer, wherever they are in their lifecycle — majorly accelerating customer acquisition and engagement.

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Press releases

Bloom & Wild: 250K Bouquets Sold via Customer Referrals

Find out how online florist Bloom & Wild has accelerated growth through customer recommendations.

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Marketing trends

Seven of the best brand campaigns in 2021

It's been another busy year, and marketers have been hard at work executing some stellar brand campaigns. Here are 7 of our favourites from 2021.

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Brand advocacy

Bloom & Wild Exceptional £17m Sales via Referral Marketing

Lindsay Newell, Head of UK Marketing at Bloom & Wild, discusses how Referral Engineering™ acquires new, quality customers with high lifetime value (LTV).

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