Customer Connect Recap: Accelerating Growth over Coffee

Fora, King’s Cross
27th March, 2025

Four tables, one invigorating morning — this was unique learning and networking designed to inspire Mention Me brands to accelerate growth through their referral programme. 

We heard real life referral success from Emma Sleep, discussions around HMV’s cost-cutting strategies from our partners Bloomreach and Visualsoft, and much more. Oh, and a delightful lunch at a local establishment in King’s Cross. Perfection. 

Let’s recap the four roundtable breakout sessions… 

Host 1: Miguel Almeida, Emma Sleep

Miguel captivated attendees with inspiring referral success stories from across 15 global markets. His strategy to leverage referrals to invigorate growth sparked a buzz among participants, leading to a fruitful discussion surrounding the excellence in rolling out a referral system across a global market.

Emma Sleep and Huel connected over the idea of testing across multiple markets, and every single one of the brands there wanted to hear more from Miguel.

Does it stop there for Emma Sleep? Absolutely not. We spoke with Miguel afterwards, who brimmed with excitement about the future:

"So far it’s been great working with Mention Me, and we’re excited about the future possibilities of having micro-influencers and access to the networks of referrals we haven’t tapped into yet…we’re very excited about the future of referral."

Host 2: Scott Stirk, Bloomreach and Tim Mawson, Visualsoft

This was followed by the sharing of experiences from our collaboration with HMV, facilitated by our partners Visualsoft and Bloomreach. HMV has successfully slashed their Meta costs by a whopping 60% using Mention Me, combining digital excellence with high street presence.

Host 3: Anca Filip and Camille Roegiers, Mention Me

An intimate conversation on diversifying the marketing mix with micro-influencers: a product that visibility excited everyone there, led by our own Anca Filip and Camille Roegiers.

There was an in-depth conversation on how your brand can sustain growth by effectively engaging and managing micro-influencers and brand ambassadors.

Host 4: Ashleigh Hayden, Leadership Coach

Ashleigh Hayden, ACC, shared valuable insights on personal development, leaving participants with effective strategies to fast-track their personal growth. As you can see, the day was a real mix of insights, strategies and actionable advice to help further your brand and your personal career. Everyone wins.

Our Customer Connect event was undoubtedly a success, brimming with coffee-fuelled conversations and connections. To those who attended the workshop, thank you for your presence and contribution! 

“All of my clients said they loved the format of the day — smaller groups meant everyone felt comfortable speaking up.”
- Rianne,  Senior Customer Success Manager, Mention Me

For those who missed out, don’t fret. We have many more engaging events planned – make sure you stay tuned for more events from Mention Me’s Inner Circle. 

As you monitor trends in customer behaviour, a referral marketing platform provides a consistent way to link advocacy activity back to acquisition metrics and performance insight.

Want to continue the conversation from Fora, King’s Cross? Contact your Account Manager or Customer Success Manager if you'd like to discuss any topics from the day. See you again soon!