“We invest 1 to 2 hours per week in the referral programme — it’s really not a time-consuming task, especially considering the significant benefits we gain.”
- Raphaële Provost, CRM Manager, vertbaudet
Did you know that some Mention Me clients source 20% (1 in 5) of their new customers solely through their referral programme? Well, you've taken a significant step by investing in Mention Me and setting up your referral system — now, it's time to maximise your own results.
Thankfully, it’s way easier than you think.
What would you do with that surge in quality acquisition? Imagine the boosted revenue, expanded markets and delighted board members — all from a steady stream of new customers who spend more, stay longer and bring their friends. Similar brands are doing just that.
Stop underutilising your referral programme and start delivering big returns with these three quick wins…
1. Deliver better results, faster with A/B testing
Regular and strategic testing is essential to maximising the impact of your referral programme. We’ve found that when clients run just five successful A/B tests, it typically leads to a 60% increase in conversions.
Our advanced testing and segmentation capabilities tap into the psychology behind referrals, providing deep insights and actionable strategies.
Don’t just take our word for it. With regular testing, leading retailer Schuh saw a 15% increase in share rate and 17% increase in purchase rate.
With our upcoming improvements to A/B testing, you'll soon be able to complete successful tests in just 8 weeks!
Over the past decade, we’ve conducted an impressive 45,496 tests across 3,914 referral programmes, so we can help you start driving better results, faster than you can say “quarterly target, smashed!”.
Run continuous A/B tests to seamlessly find out which incentives drive the best results
2. Drive higher engagement through promotion
You must get your referral programme front and centre with your audience. This is a non-negotiable. Our top-performing clients promote their referral programmes across these locations:
Homepage
Promoting referrals on your homepage is a highly effective way to attract new customers. Depending on your website traffic, it can potentially drive up to 60% of all your new customer acquisitions.Does this tactic work? You bet. One Mention Me client in the hospitality sector has experienced an impressive surge in results by implementing homepage corner peels:
- 84% increase in revenue
- Attracted 20% more new customers,
- 44% of new customer acquisition directly from the corner peel.
Similarly, for a travel brand, an effective corner peel strategy resulted in 22% of new customers being acquired directly through this method.
We carried out research into the performance of referral campaigns from Mention Me clients, inviting them to integrate specific promotion points across marketing channels, including email and SMS.
On average, our clients see a 25% uplift in revenue through email promotion. These are some of the biggest results:
- 107% Increase in Share Rates: For subscription brands in the US, AU, and UK, a solus email launch drastically boosted engagement.
- 336% Rise in Referrals & 360% Boost in Referral Revenue: A targeted Valentine's Day promotion in France for a drinks brand spiked referrals and skyrocketed total referral revenue.
- 50% Open Rates & 10% Click-Through Rates: An email campaign targeting high ECR (Extended Customer Revenue) customers in Germany and the UK achieved open rates significantly higher than the usual 30% maximum, and click-through rates doubled the typical 5% maximum.
App and SMS
We’ve seen clients drive an 8% uplift in referral revenue and acquire 9% more customers through SMS promotion. Just think what results you could achieve through one simple SMS campaign?
In the same research from the email section above, we found that a solus SMS campaign drove a massive 890% increase in new customer revenue and 66% more daily new customers for a top jewellery retailer.
Customer Dashboard
Do you have an engaged group of customers with a login area, such as an insurance business or loyalty programme? If so, this touchpoint is perfect.
A dashboard in customer accounts personalises the sharing experience, reminding customers every time they log in and displaying referrals in progress. It simplifies sharing by putting necessary options at their fingertips.
Social media
Last but not least, take advantage of the interactive and viral nature of your social platforms to spread your programme's message far and wide.
Promoting your referral programme on your homepage is one of the easiest ways to drive quick results
3. Integrate referral data into your core customer platforms
Seamlessly integrate first-party referral data into the likes of Emarsys, Ometria, Klaviyo, Attentive and Bloomreach, to create highly tailored omnichannel experiences that appeal to your brand's most loyal fans and make the most of your other marketing channels.
Our integrated tactics drive significant growth and strengthen customer relationships — for Mention Me clients, our integration with Emarsys tactics have driven a 12% increase in the number of customers acquired through referral and a 25% increase in repeat purchase rates.
Do you work with platforms like Emarsys, Bloomreach or Attentive? Think how quickly and easily you can get similar results.
Our Emarsys tactics can lead to significantly better engagement for your referral programme
Roundup
Don't let your referral programme gather dust. It couldn’t be easier to refresh and re-engage your customers. Imagine, just one A/B test, or promotional banner on your app, could be the difference between stagnant growth and smashing your acquisition targets.
Other brands in your industry are driving exceptional results with ease, so why can’t you?
Contact your Customer Success Manager or our support team to revisit your strategies, with minimal effort and maximum impact. Our team is here to support you in testing, optimising, and driving your programme to unprecedented success.
Let’s get your referral marketing working harder for you today.
Share:
Share:
