The Untapped Power of Influencer Marketing (and How to Finally Scale it)

Turn authentic content into soaring sales with Mention Me Influencer. 

For many marketers we speak to, finding new ways to generate organic growth, profitable revenue and brand trust are key priorities. And when we ask them where they’re looking next, the same  answer keeps coming up...

Micro-influencers and ambassadors. 

This page explains why influencer marketing is key to driving organic growth, and how our new tool can help you turn authentic content into soaring sales.

The impact of influencer marketing

When done right, influencer marketing works:

• Brands with ambassador programmes see 37% higher customer retention.
• Micro-influencer content drives 60% more engagement than typical branded posts.
• And UGC created by influencers is viewed as 2.4x more authentic than brand content.

Why? Because micro-influencers offer what paid marketing lacks: trust, relatability, and tangible community engagement. 

That trust translates directly to sales.

In fact, 78% of TikTok users say they’ve bought a product after seeing it featured by a creator, while micro-influencers can boost social media conversions by 20%.

According to recent data, brands see an average return of £6.50 for every £1 spent on influencer marketing, with the top 13% of businesses achieving an ROI of £20 or more, showcasing the immense potential for profitable growth in this space.

The opportunity is clear. But for many of you, scaling that impact is where things get stuck.

Common roadblocks with influencer marketing

We’ve spoken to many marketers looking to do more in this space. What we hear is that the problem isn’t the belief in micro-influencers and ambassadors — it’s doing the work.

Most marketing teams are stuck:

• Spending countless hours scrolling through Instagram profiles, only to get a small handful of right fit influencers. 
• Without a robust end-to-end solution, meaning even more point solution integrations to manage. 
• Using affiliate tracking which relies on cookies that will soon be no longer fit for purpose.  

The result? Lots of brands dip a toe in but struggle to scale or prove performance. Even the ones who find success often say it’s been difficult and time-consuming to manage. So we built something better.

"Mention Me helped us discover hundreds of new influencers — effortlessly and in a fraction of the usual time. What’s typically a long and manual process became smooth, fast, and surprisingly intuitive."

— Egle Delsanto, Growth Marketing Manager, Dalfilo

Introducing: Mention Me Influencer

Mention Me Influencer is our end-to-end platform for finding, engaging and managing micro-influencers and ambassadors at scale — with a laser focus on results.

It’s designed for modern marketer priorities: simplicity, speed, and performance. From discovery through to ROI tracking, it gives you everything you need to run high-performing influencer programmes with radically low effort.

Here’s what makes it different:

No more endless scrolling or cold DMs

Why start from scratch? Our platform instantly identifies real customers who love your brand and have genuine influence — and it actually checks whether they’re worth activating.

Our AI model is trained specifically for your brand to vet and recommend the most relevant creators — in seconds, not hours. No more DM roulette. No more Excel sheets. Just high-fit micro-influencers, surfaced fast.

"We use Mention Me for both influencer and referral programmes, and the impact is exponential. New customers brought in by influencers often go on to refer others — creating a powerful, organic growth loop."

— Dalfilo

Crystal-clear view of performance, zero third-party cookies

• Orders, revenue and LTV
• Code usage and redemptions
• Content tracking (including expiring Stories)
• Payouts automatically fulfilled in-platform

This means you can finally prove exactly what your influencer programme is delivering — in hard numbers with zero third-party cookies, not fuzzy vanity metrics. 

More control, less admin

• Approve and brief partners
• Review and track content
• Issue cash rewards
• Monitor individual and collective performance
• Message creators natively inside the platform

No more spreadsheets or bouncing between platforms — just an organised, scalable view of what’s working and what to do next.

Removes guesswork and proves ROI

Track LTV, engagement, revenue, and discount code usage without relying on affiliate-style guesswork. Finally prove what your influencer programme is actually bringing in.

Keep content creators coming back for more

This isn’t another affiliate plug-in. Mention Me Influencer offers a premium, on-brand interface for your creators. They stay in your ecosystem through every step from discovery to reporting.

Add in native messaging, zero redirect links, and custom dashboards, and you get creators who feel like part of your brand — not just a temporary partner.

Built for all collaboration formats

Whether you’re running commission-based, fixed-fee, or hybrid campaigns, we support flexible collaboration types — and we’re rolling out gifting support soon to make things even smoother (with upcoming ecommerce integrations).

You can also structure multi-tiered programmes to match different access levels or ambassador segments — perfect if you operate influencer tiers across varied campaign types.

"With Mention Me, we manage our entire influencer programme from a single, intuitive platform. It simplifies everything — from discovery to tracking. This helps us to focus on building real connections."

— Dalfilo

Mention Me Influencer: Why now?

Marketers everywhere are under pressure to do more with less. Sound familiar? Micro-influencers and ambassadors offer a proven way to grow more profitably through authentic UGC you can repurpose across the funnel.

And we’ve spoken to numerous leading brands who are all excited about the potential for a channel that builds trust at scale, with performance you can actually measure.

We agree.

Mention Me Influencer helps you do exactly that, all while reducing CPA, lifting ROAS, and adding authentic content back into your marketing mix.

"Mention Me’s payment solution is seamless for our influencers. Unlike traditional affiliate platforms, it gives them full visibility and control over their earnings — transparent, straightforward, and built around their needs."

— Dalfilo

Let’s Create the Influencer Programme You Meant to Launch

If you’ve ever started an influencer initiative that fizzled due to lack of time, tracking, or structure — we built this platform for you.

If you’ve tried an influencer platform and found it too expensive, too clunky, or too restricting — we designed this with your team in mind.

And if you’re just beginning to explore how your customers could become authentic creators — we’ll help you build the right programme from day one.

Mention Me Influencer is your gateway to finally unlocking one of the most profitable growth channels in marketing today.

Ready to be among the first?

• £6.50 average return per £1 spent on influencer marketing.
• Those top-performing brands see £20+ ROI.
• 78% of TikTok users bought after seeing creator content.

That’s exactly why micro-influencers are such a powerful asset for your marketing team. They’ve already done the hard work: building trust and loyalty within a community that listens, engages and acts.

Tapping into that trust isn’t just good marketing — it’s smart growth, which is why you must get involved in order to get the 20% boost in conversion we mentioned earlier.

Ready to start boosting ROI and driving sales through authentic content? Get in touch today through your Mention Me rep or via this form to start using Mention Me Influencer.

Let's create the influencer programme you meant to launch.