IFD brands - email-pink

The big day celebrated by Cadbury, Dove and Vodafone your brand is overlooking


30th July marks International Friendship Day (IFD), an annual event with huge potential for your brand’s profile and bottom line.

Past years have seen major brands celebrate the day around the world, and we predict 2021 to be the biggest IFD retail event yet.

The next big event in the retail calendar

July typically sees Amazon Prime Day cause online retail sales to plummet by as much as 20%. International Friendship Day combats this, offering your brand the chance to stabilise sales, acquire new customers and build brand affinity.

Unlike Prime Day and Black Friday, International Friendship Day is rooted in a positive sentiment celebrating sharing, support and love – the perfect theme to promote across social media to your followers and their friends. And with 51% of consumers trusting their friends' recommendations more than any other advertising, the day ties in perfectly with referral, new customer acquisition and generating sales.

Your International Friendship Day campaign

Ready to start celebrating International Friendship Day?

Here are some ideas for your campaign:

  • A competition encouraging friends to team up and win prizes, such as tickets to an event
  • A friendship-related gift for referrals, such as friendship bracelets or matching mugs
  • A percentage or fixed-sum discount for customers and their referred friends.

We also recommend checking out our lookbook – its different copy, design and incentive ideas provide a great starting point for planning your campaign.

Of course, just as every friendship is unique, so too is your brand and the campaign that will best engage your customers. We always recommend A/B testing and closely tracking engagement to optimise your campaign for the best results.

Planning for success

We’re on a mission to make International Friendship Day the next big thing in the retail calendar. And with brands including PrettyLittleThing, Ocado Zoom and Bloom & Wild running IFD campaigns in the past, things are looking good.

Here’s to International Friendship Day: to driving sales, acquiring customers and, most importantly of all, bringing friends together again after so long apart.

Ready to plan your Friendship Day referral campaign? Get in touch.

International Friendship Day Lookbook

Friendship Day Lookbook

Discover copy, design and incentive examples for your campaign

Download the lookbook

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