What’s new from Mention Me in 2024? Check out our latest innovations and improvements — all designed to help you maximise your referral programme and drive optimisations across your wider marketing strategy.
Here’s your sneak peek…
Platform UX Improvements
Exciting updates ahead! Here’s how we’re giving you more control over the Mention Me platform:- Image upload: Enjoy the freedom to change images throughout your referral programme’s touch-points, ensuring a smooth and consistent user experience on desktop and mobile platforms.
- Theme editor: Easily customise and manage your referral templates, giving you more flexibility and control over your brand’s presentation.
- Seamless survey: Our new wizard simplifies survey setup, making it quicker and reducing the likelihood of human errors. Better yet, you’ll be guided through effective traffic management, which should help set the stage for future improvements.
Image Upload gives you freedom to customise images more easily than ever before
Communication & Reporting Improvements
With these updates, you can make quicker, easier decisions that should help supercharge your referral programme, with new, awesome reporting and insights.- Market reporting: Effortlessly set up markets with guided assistance and get smart recommendations based on your existing campaigns. You’ll also benefit from focused insights by filtering referral metrics and enjoy an updated view that includes revenue, conversion rates, and active customer metrics.
- Performance emails: We’ve revamped these emails to provide comprehensive insights into referral performance and advocacy, including incremental value from Smart Experiments. The best part? You can choose how often you get these updates and keep all key stakeholders up to speed.
Our newly improved reporting provides even deeper insights into your referral programme
Data, API & Integrations
We’re making it even easier for you to access and integrate Mention Me data within your referral programme, which should make your lives easier and your customers more engaged.
Here’s how:- Merchant API: Streamline your system integration with real-time data access while maintaining a consistent user experience, streamlining your workload and decision-making process. It’s a breeze.
- DotDigital integration: Now, you’ll automatically receive your referral data directly in DotDigital. Not only that, you can manage campaigns effortlessly with real-time data transfers and eliminate those pesky manual downloads.
- Love2Shop voucher integration: Instantly issue voucher codes redeemable for over 50 options, taking the reward experience for recipients to the next level. This integration speeds up delivery, boosts customer satisfaction, and simplifies management by cutting administrative overhead. What’s not to love?
- Emarsys advocacy tactics: We’ve created six tactics that leverage our unique ECR data, building on existing Emarsys tactics and our standalone Mention Me tactics. With these tactics, you can focus on identifying advocates and prioritising key customer groups to gain more from your current audience and nurture future advocates.
Our new Emarsys tactics help you activate your brand advocates with more precision
Paid Ads Improvements
Good news, finance teams — we’re helping you optimise paid acquisition costs through an improved Audience Builder, which now includes TikTok!
Here’s why you’ll love it:- Boost paid performance: Build high-converting lookalike audiences on TikTok, using the characteristics of your most loyal customers, helping you strategically improve the effectiveness and conversion rates of your TikTok campaigns.
- Innovative marketing approach: Adopt a forward-thinking strategy that leverages customer advocates to transform your paid performance tactics, driving greater success and efficiency.
You can now create high-converting lookalike audiences on TikTok through our Audience Builder
Stay tuned for more exciting updates next quarter as we strive to continually improve our product offering to help your business grow.
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