We’ve helped more than 500 savvy brands generate $2.6 billion in revenue by leveraging the world’s best AI-powered referral platform. But without shared data, none of this would be possible.
With shared data, we can continuously optimise your programme, offering accurate forecasting and unique industry benchmarking.
Of course, it works both ways: you share data with us, and we provide unparalleled insights to keep you ahead of the competition. Both parties win.
Below, we’ll explain what data we need and why it’s key to helping you achieve quality acquisition and sustainable growth.
Why share your data?
Want to smash revenue targets? Acquire better customers? The truth is, nailing your referral programme isn’t possible without shared data.
We need your data to help you become even more awesome. Without it, you can’t leverage the world’s best AI-powered referral platform to drive sustainable growth, which means we can’t shower you with unparalleled insights that keep you ahead of the competition.
What do we do with your data?
We forge your data into an arsenal of AI-powered weapons, helping you deal damaging blows to your rivals. The more data you share, the more invaluable insights you receive. Everyone wins.
We need basic economic info — like your number of annual orders and AOV (average order value) — to run A/B tests, forecast your success, and continuously optimise your programme by sharing industry benchmark insights (see image below).
Just think what your competitors could do with those insights. Maybe they’re using them right now. Anyway, more on this later.
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See how you compare to your industry with our unique Benchmarking feature
What data do we need?
Before driving sustainable growth with Mention Me, we need to ensure we’re the right fit. We only partner with brands that have the right volume and economics — we don’t want to waste your time or money if you’re unlikely to see returns on investment.
To join our ranks of savvy ecommerce brands, you should handle at least 2,000 orders per month and have a minimum of £6 million in on-site annual revenue.Not quite there yet? No worries — we’ll be here when you’re ready to reach that next level of awesomeness.
Information we need:
- Industry
- Annual orders
- AOV (average order value)
For more accurate forecasting, we might also ask you for:
- Year-over-year (YoY) growth
- Volume split per market
- Meta look-a-like spend
- Monthly fluctuation in order volume
Order volumes for A/B testing
We need your order volumes to run A/B tests, which are crucial to your programme's success. One thing: you need to handle at least 2,000 orders per month to achieve statistical significance in our tests.
Is it worth sharing your order volumes? Absolutely. Our brands typically see a 4x improvement in their referral campaigns within just six months of A/B testing. But don’t just take our word for it:
Bloom & Wild A/B test results
Objective: Boost customer acquisition through referrals.
Strategy: Rigorous testing on a wide range of cohorts.
Results:
- Over 30% of new customers were gained through referrals.
- In the program's first year, referrals contributed to over 15% of new customer acquisitions.
- 45% of referred customers became referrers themselves.
“Mention Me has been great to work with and very responsive to our requests and needs. They’re always on hand to provide advice or to help us test something new.”
— Kirsty Macdonald, Senior Marketing & Partnerships Manager, Bloom & Wild
Average order value (AOV) for benchmarking and forecasting
How successful will you be? How much will this cost? In short, we need your AoV to forecast your future awesomeness.
By sharing your AoV and number of active customers in the past 12 months, we can show exactly where your investment will go and how you’re benchmarked against your industry.
Here’s how we turn your data into unmatched referral insights:
Forecasting: Predicting your success
The more data we collect, the more easily we can build a mutual success plan. This ensures we roll out the capabilities that best align with your business strategy and hit your most critical goals. Stop guessing, start anticipating market changes and making informed adjustments.
Benchmarking: Continuous optimisation
Imagine knowing exactly how your industry is performing and where you stand. Our benchmarking capability provides a roadmap to outperform your peers with actionable advice to improve your referral programme.
We show you how your order volume stacks up against others and compare your brand’s ‘share rate’ with ‘purchase rate’, helping identify your most valuable segments. We’re the only referral platform that does this.
Compare your performance against your industry and gain invaluable insights
By sharing data with us, you gain unparalleled insights that can drive sustainable growth and help you smash your targets. Even if referral is a new channel for you, our expertise and advice will help you profit from the most valuable opportunities that you might've overlooked.
You scratch our back — we scratch yours. Share your data, and we'll provide unparalleled insights to help you smash targets and drive sustainable growth.
Real life examples of data-sharing success
Our track record speaks for itself. We’ve helped countless brands find quality customers, maximise value and achieve sustainable growth. Our secret? None of this would be possible without their data.
Remember, we forge your data into an arsenal of unique weapons, including unrivalled insights like Network Insights (below), ECR (Extended Customer Revenue), and Propensity to Refer®. No other referral platform has these in their locker.
Network Insights reveals hidden networks of valuable fans growing in your customer base
Data success case study: Huel
Just look at Huel, the world’s number one complete nutrition brand. We account for 19% of all customer acquisitions, with 60% of our referrals becoming new customers. How did this begin? By Huel sharing their customer data.
We transformed their data into unparalleled, AI-powered insights into their current customers, helping them uncover new, valuable segments of customers that were previously overlooked — something rival brands should lose sleep over.
Read the full case study here.
Data success case study: PUMA
What about PUMA? The sport brand legends achieved 6x ROI by sharing customer data that enabled Mention Me and our partner, Emarsys, to deliver A/B tests and launch referral campaigns in six major European markets.
How we protect your data
It goes without saying that your data is safe with us. We’re ISO 27001 certified and comply with GDPR and PECR regulations, ensuring we protect your data to the highest standards.
We’re also evaluated every year by a third-party auditor and run third-party penetration tests every six months. In short, you can rest easily.
Remember, all we do with your data is make you even more awesome. Read our data security page for more information.
Roundup
Sharing data is the first step towards becoming even more awesome. Just ask brands like Bloom & Wild, Huel, and PUMA, who have seen remarkable boosts in customer acquisition and ROI by leveraging our AI-powered referral platform — all starting by sharing data with Mention Me.
We transform your data into a clear roadmap to outperform competitors and achieve sustainable growth, with precise A/B testing, accurate forecasting, and industry-specific benchmarking.
Share data now, grow sustainably later. Simple.
Ready to smash targets and drive sustainable growth? Contact our sales team today or request a free demo.
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