Why outsource?

Achieve sustainable results with minimal risk

Referral and customer retention are cost-effective marketing channels proven to deliver long-term results. But running these programmes in-house involves time, money and risk.


That’s why the businesses most successfully implementing referral marketing and customer retention strategies outsource their programmes.

Our teams are on hand to plan, implement and optimise your programmes based on the learnings of working with 400+ brands worldwide. So you can focus on your day-to-day while driving results like new customer acquisition, repeat purchases, and increased lifetime value.

4 reasons to outsource

Save time & money

Building referral and customer retention programmes in-house require people, time and money. Even once you invest all three, there’s no guarantee of success.

Outsourcing means you can launch an effective marketing platform that gives you maximum control with minimal work.

Both Mention Me Refer and Mention Me Retain seamlessly integrate into brand websites with minimal tech work. 

Without AB testing, a refer-a-friend programme is frozen in time

After launching an in-house refer-a-friend programme there is no scope for the marketing team to test or improve it. The first offers that go live are usually based on the marketing team’s initial hypothesis of what might best incentivise sharing behaviour and there is no way to test those once it is live.

 

The marketing team need to be able to AB test everything about the refer-a-friend scheme – the creative, messaging, the offer types and the offer amounts – in order to figure out what works best. It rarely makes sense for an in-house team to build this level of sophistication whilst it does make sense for an outsourced refer-a-friend provider to build it for multiple clients.

 

Mention Me has a full AB testing platform so that the marketing team can make any changes they want without any development involvement. We enable different offers to be served to different customers (either for testing, segmentation or personalisation) and for those offers to continue to be displayed to those customers and their friends at all touch points in the user journey, even if the marketing team have moved on to testing new offers.

 

Without the ability to AB test and optimise it's likely a referral programme will never drive more than 3-5% of new customer acquisition. With AB testing that figure is 10-30%. AB Testing your referral marketing drives on average a 6x improvement in performance over the first 6 months.

Experimenting with your referral programme

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Without AB testing, referral delivers 3-5% customer acquisition; with AB testing it rises to as much as 10-30%.

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Take advantage of expert insight

No two customers are the same. Optimising your referral programme requires continuous learning and improving at every stage of the customer journey. We’ve designed our platform to support this, showing you which parts of the funnel are working well and which could benefit from further experimentation.

We’ve worked with more than 400 brands across sectors around the world, so have an in-depth understanding of what works for different audiences. Your Client Success Manager will use this extensive experience to optimise your programme and deliver the very best results.

Reduce the risk

Building a referral and customer retention platform in-house is a significant risk. It takes time, costs money and offers no guarantee of results. That’s likely to make it incredibly hard to present the persuasive business case needed to secure the necessary upfront investment.

Outsourcing offers a solution.

Our set-up fee is significantly less than an internal build and requires minimal tech work. It's an approach proven to work: check out our case studies to see results we’ve already delivered for major brands.


Farfetch referral programme case study

Farfetch case study

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Farfetch referral programme case study

Customer retention guide

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Farfetch referral programme case study

allplants case study

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To discover how we could power referral marketing and customer retention for your business, get in touch at hello@mention-me.com

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