Achieve sustainable results with minimal risk
Referral is a cost-effective marketing channel proven to deliver long-term results. But running a referral programme in-house takes time, money and risk.
That’s why the businesses most successfully implementing referral marketing strategies outsource their programmes.
Our teams are on hand to plan, implement and optimise your programme based on the learnings of working with 450+ brands worldwide. So you can focus on your day-to-day while acquiring new customers, increasing average order value and more.
4 reasons to outsource
Save time & money
Building a referral programme in-house requires people, time and money. Even once you invest all three, there’s no guarantee of success.
Outsourcing means you can launch an effective marketing platform that gives you maximum control with minimal work.
Mention Me seamlessly integrates into brands' websites with minimal tech work.
Without AB testing, a refer-a-friend programme is frozen in time
After launching an in-house refer-a-friend programme there is no scope for the marketing team to test or improve it. The first offers that go live are usually based on the marketing team’s initial hypothesis of what might best incentivise sharing behaviour and there is no way to test those once it is live.
The marketing team need to be able to AB test everything about the refer-a-friend scheme – the creative, messaging, the offer types and the offer amounts – in order to figure out what works best. It rarely makes sense for an in-house team to build this level of sophistication whilst it does make sense for an outsourced refer-a-friend provider to build it for multiple clients.
Mention Me has a full AB testing platform so that the marketing team can make any changes they want without any development involvement. We enable different offers to be served to different customers (either for testing, segmentation or personalisation) and for those offers to continue to be displayed to those customers and their friends at all touch points in the user journey, even if the marketing team have moved on to testing new offers.
Without the ability to AB test and optimise it's likely a referral programme will never drive more than 3-5% of new customer acquisition. With AB testing that figure is 10-30%. AB Testing your referral marketing drives on average a 6x improvement in performance over the first 6 months.
Without AB testing, referral delivers 3-5% customer acquisition; with AB testing it rises to as much as 10-30%.
Take advantage of expert insight
No two customers are the same. Optimising your referral programme requires continuous learning and improving at every stage of the customer journey. We’ve designed our platform to support this, showing you which parts of the funnel are working well and which could benefit from further experimentation.
We’ve worked with more than 400 brands across sectors around the world, so have an in-depth understanding of what works for different audiences. Your Client Manager is on hand to help optimise your programme and deliver results, every step of the way.
Reduce the risk
Building a referral platform in-house is a significant risk. It takes time, costs money and offers no guarantee of results. That can make it hard to present as a persuasive business case that secures the necessary upfront investment.
Outsourcing offers a solution.
Our set-up fee is significantly less than an internal build and requires minimal tech work. It's an approach proven to work: check out our case studies to see results we’ve already delivered for major brands.
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