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Thinking of building an in-house referral programme?
Read this first.
4 reasons to outsource your referral programme
Save time & money
Building a referral programme in-house requires people, time and money. And investing all three doesn't guarantee success.
Even if your programme does take off, it likely won't have the flexibility to adapt and scale with your business.
On the other hand, an outsourced referral programme will grow alongside your business: a low-effort high-performing marketing channel that always keeps you in control.
Did we mention Mention Me can seamlessly integrate into your website with minimal tech work?
Optimise performance with A/B testing
With an in-house programme, you have no way of truly knowing what is and isn't working in your referral campaigns. And without that knowledge, you can't identify, nurture and activate advocacy in each and every customer.
Enter A/B testing by cohort, a sophisticated approach that typically increases referred customer acquisition 4x in the first six months.
Our platform lets you test every possible element, from copy and design to incentives and touchpoints, to learn what makes your brand advocates tick and drive better results. Underpinned by a strategic roadmap, no development work required.
Get advocacy expertise at every stage
Sure, you could build a referral programme yourself. But have you got a decade of advocacy expertise under your belt to help you optimise your programme and drive more value from every customer?
Our platform shows you exactly what's working well and what could do with further experimentation, inspired by insights gained through working with 500+ ecommerce businesses.
See the metrics that matter most to you in a customised dashboard, complete with advocacy insights and recommendations to take your programme's performance to the next level. And if you need extra ideas or advice, our advocacy experts are there to support you.
Reduce the risk
Building a referral platform in-house is a risky move. You're investing time, money and people with no guarantee of results. Best case, you've driven some referrals. Worst case, you're back at square one six months later, with no new customers to show for all the time and money you spent. That's not easy to build a business case for.
Outsourcing to Mention Me, on the other hand, is a no-brainer. We can get you up and running within 50 days, deliver results quickly, and require minimal tech work.
But don't take our word for it. Check out our case studies >
But you know what's even better than a referral programme?
An optimised, data-powered brand advocacy programme.
Brand advocacy has the power to transform your business through driving sustainable, organic growth. A simple in-house referral programme will never unlock that potential.
To turn brand fans into your best marketers, you need a platform that helps you identify and activate your biggest fans — all while gathering rich advocacy data that makes your whole martech stack more effective.
Our first-of-its-kind advocacy intelligence platform is already helping 500+ brands accelerate sustainable growth and optimise wider marketing performance.
"We’ve always known that word-of-mouth is an extremely important marketing channel for us to build trust among our target consumers, but we needed to find the best possible solution to make it a success. Mention Me was an easy choice."
Chief Operating Officer
“Our CEO used to go to a bag show and honk his car horn until people came around to look at our bags. Mention Me takes that same mechanic and puts more data and science behind it. It’s word of mouth on Red Bull.”
Chief Commercial Officer
“We knew we needed something more sophisticated than a plug-in referral widget to hit our ambitious growth goals, and we were completely right to trust Mention Me. We’re now nurturing brand advocacy from new and existing customers, helping us acquire customers who spend 13% more.”
Chief Marketing Officer
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