Do More With Referral
"It's word of mouth on Red Bull." How Db drives 5x ROI through Referral Engineering®

By Sophia King — November 1, 2021 -
Check out this video case study to learn how Mention Me is accelerating growth for award-winning travel gear retailer Db. Or you can read our selection of highlights below.
Key highlights from the case study
With Mention Me, Db:
- Is driving 5x return on investment through referral (plus the lifetime value of referred customers)
- Continues to increase referral ROI through optimising its programme (unlike diminishing returns through Google and Facebook)
- Is using referral as a massive part of its marketing strategy, working both short and long-term
- Has integrated the Mention Me platform directly into its customer data platform Ometria
- Tests elements like imagery to learn about customers and tailor content across every touchpoint
- Tailors messaging beyond referral, such as by asking customers to join the newsletter or complete an NPS survey
- Has grown its email database from 30,000 to 185,000 people (with Mention Me working alongside other channels)
- Has found referrers and referees have a higher lifetime value than other customers in its database
- Can pull reports from our easy-to-use platform

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