People

Tom 'Boz' Boswell: Land's End to John O'Groats Cycle Triumph

By Olivia Cox — October 27, 2022 -

Read time: 3 mins

While we love to shout about our Mentioneers' work achievements through our 'Wheel of Wow' and 'Unsung Hero' monthly prizes, we're equally enthusiastic about celebrating the amazing things they get up to outside the office.

Tom 'Boz' Boswell, Enterprise Account Executive, recently took on his own major challenge when he cycled from Land's End to John O'Groats.

Find out how he got on (and how Mention Me supported him) in our customer advocacy video.

Want to discover more about life as a Mentioneer? Visit our Careers page.

What won’t happen next: four anti-predictions for 2023

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Talk to Sales

Why existing customers are key to success for travel and hospitality brands this summer

Customer advocacy -

Read time: 3 mins

Why Existing Customers are the Ticket to Success for Travel and Hospitality Brands

For travel & hospitality brands, summer is a golden opportunity to increase revenue and acquire valuable customers. Here's how to make the most of it.

The Psychology of Referral: Cialdini’s 6 Weapons of Influence

Brand advocacy -

In my first post in this series, I explored the concepts of social capital and social risk, describing the feelings of confidence and commitment that a good referral offer should generate. That post outlined the end result; this one will dive into the specifics of how to achieve it.

The Psychology of Referral: Cialdini’s 6 Weapons of Influence

Read the 6 weapons of Cialdini's influence in every successful referral marketing toolkit; how psychology of persuasion increases referral campaign conversion.

What is a Referral Program?

A referral program is a marketing strategy that incentivizes existing customers to recommend your products or services to friends, family, and colleagues. It helps you acquire new customers who are more likely to trust your brand because the recommendation comes from someone they know, rather than a brand.

Why start a referral program?

Key components

How to create a referral program

How to promote a referral program

Referral program examples