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The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Latest posts
Marketing trends
Reshaping Fashion: Ethical Consumer Trends Surging
Ethical fashion grows as consumers prioritize environmental concerns, fair trade, and animal welfare. Brands embracing these ideals earn loyalty.
Press releases
Mention Me & Taggstar: Social Proof and Customer Advocacy
Mention Me, the leading referral marketing platform has announced a partnership with Taggstar, the leader in social proof messaging for eCommerce.
Marketing trends
E-commerce Trends Set to Shape Retail Success in 2023
Stay ahead in e-commerce with upcoming trends. Embrace the evolving digital world and explore the latest developments shaping online shopping.
Marketing trends
Why having a compelling brand promise is key to customer loyalty
A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you.
Press releases
From Bootstrapping to $7 Million Series A: The Story of Mention Me
Mention Me secures $7M in Series A funding from Eight Roads Ventures to grow team, expand internationally, and enhance product for better marketing.
Seasonal promotions
5 tips to build customer advocacy into your Black Friday marketing
Get 5 tips on integrating referral marketing into seasonal plans to drive advocacy and repeat purchases during Black Friday & Cyber Monday.
Marketing trends
Micro influencers: Where should trust marketers stand?
Discover the power of micro-influencer marketing in building trust. Our research explores this hot topic & its potential for enhancing your brand's credibility.
Seasonal promotions
Black Friday plus Referrals = more than a one day sales boost
Referral marketing for Black Friday generates longer term returns. Referrals reward genuine loyalty & enable Black Friday messaging which cuts through the noise
Brand advocacy
Building emotion into your marketing
National Lottery's emotional marketing campaign turns customers into advocates. Apply this strategy to referral marketing for customer acquisition and advocacy.
Marketing trends
Push vs. Pull Marketing: The Trust Race [Infographic]
Discover how consumers prefer to explore new brands in our new infographic. Research shows that pull media is preferred over push media.
Marketing trends
D2C: Why Brands Choose It and How Referral Marketing Helps
Discover how brands are embracing the direct-to-consumer model in the face of Amazon's dominance and how referral marketing can support their success.
Marketing trends
Trust on Social: Creating Personal Connections Fake News
Research by Mention Me: Social media, despite fake news and privacy concerns, remains a vital source of news, leveraging personal connections.
Brand advocacy
6 conversion optimisation tips to make referral fly
Optimize your referral marketing landing pages with the LIFT model. Test each element to boost conversion rates and maximize results.
Sharing big ideas in the Big Apple
Highlights of Mention Me's referral marketing breakfast in NY: insights from fashion & homeware brands on refer-a-friend best practices. Download the slides!
Marketing trends
Getting Ready for GDPR
Getting ready for GDPR. The steps to take to deliver compliant marketing referral programmes.
Marketing trends
The curious case of Vero - from zero to hero, and then back again
Social media app Vero has been billed as the new Instagram. But is it a genuine challenger to the established social network juggernauts?
Brand advocacy
The referee email challenge
Optimize the conversion from referees in your referral program. Learn the steps to increase opt-in rates, surpassing other marketing emails.
People
A Day in the Life of... a Sales Director
Get an inside look at working at Mention Me from Sales Director Ellis. Tenacity, work ethic, a love for pink, and brewing skills make the perfect fit.
Marketing trends
3 cognitive triggers to optimise your marketing efforts
3 cognitive triggers and how they can be applied to marketing, including anchoring, familiarity and the paradox of choice.