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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

Brand advocacy

6 conversion optimisation tips to make referral fly

Optimize your referral marketing landing pages with the LIFT model. Test each element to boost conversion rates and maximize results.

Sharing big ideas in the Big Apple

Highlights of Mention Me's referral marketing breakfast in NY: insights from fashion & homeware brands on refer-a-friend best practices. Download the slides!

Marketing trends

Getting Ready for GDPR

Getting ready for GDPR. The steps to take to deliver compliant marketing referral programmes.

Marketing trends

The curious case of Vero - from zero to hero, and then back again

Social media app Vero has been billed as the new Instagram. But is it a genuine challenger to the established social network juggernauts?

Brand advocacy

The referee email challenge

Optimize the conversion from referees in your referral program. Learn the steps to increase opt-in rates, surpassing other marketing emails.

People

A Day in the Life of... a Sales Director

Get an inside look at working at Mention Me from Sales Director Ellis. Tenacity, work ethic, a love for pink, and brewing skills make the perfect fit.

Marketing trends

3 cognitive triggers to optimise your marketing efforts

3 cognitive triggers and how they can be applied to marketing, including anchoring, familiarity and the paradox of choice.

Mention Me: Fuelling Laithwaite's Wine Ref Program Success

Laithwaite's Wine captures customer advocacy & drives growth through a refer-a-friend program powered by MentionMe. UK's largest home delivery wine merchant.

MeTime: Best Practices & Celebrating Referral Success

Join us at our annual referral marketing client event, held at the stunning RSA building. Learn & celebrate referral practices with our clients.

Showcasing the best in referral marketing

Join us at a MeTime event to celebrate the best in referral marketing. Explore exceptional brands shortlisted for Mention Me Referral Marketing Awards.

Marketing trends

Facebook Algorithm: Seizing Referral Marketing Opportunities

Facebook’s latest algorithm changes, ‘the trust problem’ facing brands in the social media age — and the opportunity for referral marketing

Brand advocacy

Why referral is more than skin deep for beauty brands

Referral marketing drives acquisition for beauty brands. Consumers love sharing beauty finds with friends, making a ref program an effective way to boost sales.

People

A day in the life of ..... a Client Success Executive

What's it like to work at Mention Me? Read about a day in the life of a Client Success Executive, with our interview with Elizabeth.

Marketing trends

The impact of trust on the adoption of the Internet of Things (IOT)

The Internet of Things: Why privacy concerns are holding back the connected home consumer retail tide.

Brand advocacy

Infographic: Hot or not? The sectors most likely to be referred.

Infographic on the most referable products and sectors by demographic. Which types of products are consumers most likely to recommend to their friends?

Marketing trends

Digital Wallets: Trust & Integration for Increased Adoption

Whilst digital wallets have gone mainstream in China via WeChat, they have yet to take off in the US and Europe. What could be the catalyst for global adoption?

Brand advocacy

Infographic: Secrets of a referable brand

Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.

Brand advocacy

Psychology of Referral: Drivers for Your Advocacy Program

Explore the psychological drivers behind successful referrals, including social belonging, reciprocity, and trust, in our informative guide.

How referral is driving success for Zipcar

Zipcar have turned referral into a key marketing channel with their refer-a-friend programme powered by Mention Me. Read about their success in this case study.

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