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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

Seasonal promotions

5 tips to build customer advocacy into your Black Friday marketing

Get 5 tips on integrating referral marketing into seasonal plans to drive advocacy and repeat purchases during Black Friday & Cyber Monday.

Seasonal promotions

Black Friday plus Referrals = more than a one day sales boost

Referral marketing for Black Friday generates longer term returns. Referrals reward genuine loyalty & enable Black Friday messaging which cuts through the noise

Brand advocacy

Building emotion into your marketing

National Lottery's emotional marketing campaign turns customers into advocates. Apply this strategy to referral marketing for customer acquisition and advocacy.

Marketing trends

Push vs. Pull Marketing: The Trust Race [Infographic]

Discover how consumers prefer to explore new brands in our new infographic. Research shows that pull media is preferred over push media.

Marketing trends

D2C: Why Brands Choose It and How Referral Marketing Helps

Discover how brands are embracing the direct-to-consumer model in the face of Amazon's dominance and how referral marketing can support their success.

Marketing trends

Trust on Social: Creating Personal Connections Fake News

Research by Mention Me: Social media, despite fake news and privacy concerns, remains a vital source of news, leveraging personal connections.

Brand advocacy

6 conversion optimisation tips to make referral fly

Optimize your referral marketing landing pages with the LIFT model. Test each element to boost conversion rates and maximize results.

Sharing big ideas in the Big Apple

Highlights of Mention Me's referral marketing breakfast in NY: insights from fashion & homeware brands on refer-a-friend best practices. Download the slides!

Marketing trends

Getting Ready for GDPR

Getting ready for GDPR. The steps to take to deliver compliant marketing referral programmes.

Marketing trends

The curious case of Vero - from zero to hero, and then back again

Social media app Vero has been billed as the new Instagram. But is it a genuine challenger to the established social network juggernauts?

Brand advocacy

The referee email challenge

Optimize the conversion from referees in your referral program. Learn the steps to increase opt-in rates, surpassing other marketing emails.

People

A Day in the Life of... a Sales Director

Get an inside look at working at Mention Me from Sales Director Ellis. Tenacity, work ethic, a love for pink, and brewing skills make the perfect fit.

Marketing trends

3 cognitive triggers to optimise your marketing efforts

3 cognitive triggers and how they can be applied to marketing, including anchoring, familiarity and the paradox of choice.

Mention Me: Fuelling Laithwaite's Wine Ref Program Success

Laithwaite's Wine captures customer advocacy & drives growth through a refer-a-friend program powered by MentionMe. UK's largest home delivery wine merchant.

MeTime: Best Practices & Celebrating Referral Success

Join us at our annual referral marketing client event, held at the stunning RSA building. Learn & celebrate referral practices with our clients.

Showcasing the best in referral marketing

Join us at a MeTime event to celebrate the best in referral marketing. Explore exceptional brands shortlisted for Mention Me Referral Marketing Awards.

Marketing trends

Facebook Algorithm: Seizing Referral Marketing Opportunities

Facebook’s latest algorithm changes, ‘the trust problem’ facing brands in the social media age — and the opportunity for referral marketing

Brand advocacy

Why referral is more than skin deep for beauty brands

Referral marketing drives acquisition for beauty brands. Consumers love sharing beauty finds with friends, making a ref program an effective way to boost sales.

People

A day in the life of ..... a Client Success Executive

What's it like to work at Mention Me? Read about a day in the life of a Client Success Executive, with our interview with Elizabeth.

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