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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

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FEATURED

Missguided Launches Referral Programme From Mention Me

Missguided partnered with referral experts Mention Me to give users a platform to share positive brand experiences to drive new customer acquisition.

Latest posts

Brand advocacy

Why a Customer Referral Scheme Should Be a Key Part of Your Marketing Strategy

Consumers believe recommendations from friends and family over all forms of advertising, so a referral program will capitalise on this sales opportunity.

18 Influencer Marketing KPIs to Track in 2025

Discover 18 essential influencer marketing KPIs to track in 2025 to measure impact, improve ROI, and guide data-driven campaign decisions.

Marketing trends

How Email Crip Campaigns can Boost a Referral Marketing Strategy

Discover how email drip campaigns can revolutionise your referral marketing strategy, with insights on maximising open rates and driving revenue.

Referral marketing

Tired of Celebrity Brands? Try Referral Marketing Instead

Discover why beauty brands are shifting from celebrity endorsements to authentic, trust-driven referral marketing, focusing on genuine customer experiences.

Brand advocacy

8 A/B Tests to Optimise Your Referral Marketing Metrics in 2025

Discover 8 AB tests that have optimised referral marketing and retention performance for brands like PrettyLittleThing, Virgin Experience and FatFace.

Influencer Marketing Analytics: How to Measure, Optimize and Scale Your Campaign

Read our practical guide to Influencer Marketing Analytics. Learn how to measure performance, optimize strategy, and scale campaigns effectively.

The Loyalty Shift: Why Referral is the Missing Piece in Your Strategy

Discover why referral is the missing piece in your loyalty strategy — and how it unlocks true customer loyalty, retention, and profitable growth.

Why Earned Growth is Your Path to Profitability: 5 Key Takeaways From Our Webinar

Read about our webinar with NPS creator Fred Reichheld and Bloomreach CMO Amanda Cole about the importance of our unique metric, Earned Growth.

Brand advocacy

Missing Out on Customer Advocates? Join 77% of Brands (Clone)

Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.

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