5 tips to build customer advocacy into your Black Friday marketing

Working with 300+ retailers worldwide to power their referral programmes, we have great insights into the Black Friday shopping weekend, and how this can drive new customer acquisition.

Many of our clients successfully use referral to ensure that Black Friday is more than a one-off shopping frenzy fuelled by bargain hunting behaviour.

In previous Black Friday blog posts we have examined how carefully framed referral offers can tap into future retail events and build a virtuous circle of repeat spending and loyal customers with increased LTV.

We've pulled together this useful PDF which gives 5 top tips on building referral into your Black Friday / Cyber Monday marketing campaigns, including:

• Irresistible referral offers
• Touch points to drive referral and purchase behaviour
• Building it into your emails
• Thinking mobile
• Considering vouchers and their validity

Download the guide: