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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

Brand advocacy

Travel Brands and the Great British Spending Priority

Travel brands face the challenge of standing out in a competitive market. Discover how to capture customers' attention and become their top choice in our guide.

The 8 highlights of our Fundamentals of Referral Success workshop

In July, we welcomed clients from 29 brands to our rainbow-themed Mention Me headquarters for a workshop on the fundamentals of referral success.

Brand advocacy

Missing Out on Customer Advocates? Join 77% of Brands

Discover DMA and Mention Me's report on Referral Marketing: Are You Creating Customer Advocates? Unveiling marketer perceptions vs. customer desires.

People

A day in the life of a Product manager

Anca is an impeccable member of the Mention Me family, and also one of its first employees. Learn more about her and Mention Me in the below interview. 

Marketing trends

How experiential retail is reshaping the high street

Internet and eCommerce transformed retail, just as iTunes and Spotify revolutionized music. Similar disruption is reshaping the retail industry.

Marketing trends

The subscription economy: changing our relationships with brands

Subscription-based services and products are thriving globally, fueled by a diverse range of brands catering to media, food, apparel, and cosmetics.

Referral Awards 2023: Best Practices in Referral Marketing

Check out the Referral Marketing Awards shortlist! Categories include in-app campaigns, AB testing & innovative use of referral marketing in various sectors.

People

Defining Balance: Team Reflections on Women's Day

On International Women's Day our team of fabulous women discuss what balance means to them, and how Mention Me is doing in supporting our quest for it!

People

International Women's Day: Balancing and Achieving Equality

On International Women's Day, explore the meaning of "balance" and learn how to achieve it. Our Head of People shares personal experiences & insights.

Marketing trends

Reshaping Fashion: Ethical Consumer Trends Surging

Ethical fashion grows as consumers prioritize environmental concerns, fair trade, and animal welfare. Brands embracing these ideals earn loyalty.

Press releases

Mention Me & Taggstar: Social Proof and Customer Advocacy

Mention Me, the leading referral marketing platform has announced a partnership with Taggstar, the leader in social proof messaging for eCommerce.

Marketing trends

E-commerce Trends Set to Shape Retail Success in 2023

Stay ahead in e-commerce with upcoming trends. Embrace the evolving digital world and explore the latest developments shaping online shopping.

Marketing trends

Why having a compelling brand promise is key to customer loyalty

A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you.

Press releases

From Bootstrapping to $7 Million Series A:  The Story of Mention Me

Mention Me secures $7M in Series A funding from Eight Roads Ventures to grow team, expand internationally, and enhance product for better marketing.

Seasonal promotions

5 tips to build customer advocacy into your Black Friday marketing

Get 5 tips on integrating referral marketing into seasonal plans to drive advocacy and repeat purchases during Black Friday & Cyber Monday.

Seasonal promotions

Black Friday plus Referrals = more than a one day sales boost

Referral marketing for Black Friday generates longer term returns. Referrals reward genuine loyalty & enable Black Friday messaging which cuts through the noise

Brand advocacy

Building emotion into your marketing

National Lottery's emotional marketing campaign turns customers into advocates. Apply this strategy to referral marketing for customer acquisition and advocacy.

Marketing trends

Push vs. Pull Marketing: The Trust Race [Infographic]

Discover how consumers prefer to explore new brands in our new infographic. Research shows that pull media is preferred over push media.

Marketing trends

D2C: Why Brands Choose It and How Referral Marketing Helps

Discover how brands are embracing the direct-to-consumer model in the face of Amazon's dominance and how referral marketing can support their success.

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