Brand advocacy

Why referral is more than skin deep for beauty brands

By Angela Southall — February 21, 2018 -

More than any other industry, beauty users are willing to offer their opinion or share their feedback post-purchase. In fact, Facebook reports that 46% of beauty consumers use social media to share their thoughts on something they've bought.

Referral marketing therefore, can offer health and beauty brands an extremely successful route for acquiring new customers. With the current lack of trust in traditional media, what could be more reassuring than a recommendation from a trusted friend?

We're helping 200+ top retailers with their referral marketing programs and we've uncovered real insight into what makes refer-a-friend a powerful tool for beauty brands. We've pulled these findings together into our latest report Referral Success in the Health & Beauty Sector.

The report offers marketing teams tips on:

Developing a strong case for implementing a referral strategy
Identifying points of customer delight to encourage referral
The best mechanisms to enable customers to tell their friends
Finding the right incentives
Planning for long term success
Plus, insight into how top beauty brands have turned referral into a key marketing channel

Referral marketing for beauty brands

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Marketing trends -

A couple of decades ago, a flagship store on a prestigious High Street was the ultimate status symbol for a retail brand. Shoppers would flock to marvel at extravagant window displays and spend whole afternoons browsing what the retail giants had to offer. The way we shop now, online, was a concept on par with humanlike robots and flying cars.

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9 steps to a successful Black Friday referral marketing campaign

Seasonal promotions -

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Word of mouth marketing -

Customers like things quick and easy, especially when there are tempting incentives up for grabs. After all, what underpins any successful referral programme? That’s right: ease of use.

That's where Name Share® comes in.

In this article, we explore the brilliance of Name Share®, a new way to measure word-of-mouth marketing, and how it's revolutionising the way that brands track word-of-mouth (WoM) and boost referral marketing performance.

Name Share®: A New Way To Measure Word-of-Mouth Marketing

Name Share® is a new way to capture word-of-mouth marketing, which can increase referrals by 30%. Read our blog to learn why it's such a powerful feature.

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