<img alt="" src="https://secure.enterprisingoperation-7.com/789197.png" style="display:none;">
Skip to content
Request a Demo
New call-to-action Request a Demo
Screen Shot 2018-08-06 at 16.24.45

Push vs. Pull Marketing: The Trust Race [Infographic]

Angela Southall
By Angela Southall — August 7, 2018

The world of marketing is constantly evolving, with new digital channels emerging each year. Despite this, some traditional types of media, such as email, direct mail and print ads, have never gone away for many marketing teams.

However, new research suggests that when it comes to brand discovery, these “push” forms of advertising are a turn-off for many consumers.

The results make clear that “pull” strategies, whereby customers are encouraged to seek out brands themselves, are the clear winner.

In an era of “fake news” and distrust in the media, maybe this isn’t such a surprise.

The results of the survey undertaken with OnePoll have been pulled together in this great infographic.

Key insights uncovered include:

71% of consumers prefer pull marketing techniques, including recommendations, reviews, social media and online search. [Source: @mentionmeshare]

Click-to_Tweet

 

Review sites and friend recommendations are 3x more trusted with consumers than endorsements from bloggers and YouTubers. [Source: @mentionmeshare]

Click-to_Tweet

 

31% of consumers find retargeting advertising creepy. [Source: @mentionmeshare]

Click-to_Tweet

 

push-vs-pull-marketing-channels

 

Share this Image On Your Site

 

You might also enjoy

Top 5 Talkable Alternatives in 2025 to Grow Your Revenue

Explore the top 5 Talkable alternatives in 2025 to grow your revenue by [X] times using smarter referral, loyalty, and word-of-mouth marketing tools.

Customer-advocacy-data

Black Friday: 5 Ways to Get Ahead With Referral and Influencer Data

Want to supercharge your Black Friday 2025? Click to learn why preparing your referrals and influencer data now is key to success.

14 Influencer Marketing Campaigns That Drive Millions in Revenue

Discover 14 powerful influencer marketing campaigns that skyrocketed brand revenue. Learn strategies, see real results, and get actionable tips to launch high-converting influencer campaigns of your own.

Stay in the know

Subscribe to our blog and get monthly emails packed full of the latest marketing trends and tips