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Discover how to turn your customers into a high-performing marketing channel
Looking to speak with us about something other than setting up a referral programme?
Discover your brand fans and acquire more like them with AI-powered referral and advocacy intelligence.
Engage brand advocates through targeted CRM campaigns using advanced advocacy insights to enhance customer experience and retention strategies.
Re-balance your marketing strategy by earning, rather than buying, growth. Improve customer satisfaction, retention and lifetime value through a continuous cycle of customer advocacy.
Through data we've gathered while generating $2bn for over 600 brands, we've discovered that your highest spenders are not your most valuable customers.
It's your customer advocates: The people who love your brand, are actively engaging with you and positively influencing their networks to shop with you.
By thinking advocacy-first with Mention Me, brands like PUMA, ASOS, Inshur, Charlotte Tilbury and Huel have been able to tap into these networks of brand fans who return often, spend more and bring their friends:
Love Crafts achieved a 46% increase in revenue per customer with Mention Me.
“Optimising our marketing strategy using referral data is playing a key role in engaging and retaining customers while growing our community of brand advocates.” Paul Gallagher, Head of Growth Marketing, LoveCrafts
With our AI-powered referral and advocacy intelligence, you can:
- Build a blueprint to profile your best brand advocates
- Nurture tomorrows advocates now using AI powered predictions
- Use deep network insights to understand how valuable advocacy networks grow and maximise the return
All while opening up new possibilities for your marketing strategies: from loyalty and retention, to acquisition and customer experience.
Mention Me's customer advocacy software is easy to set up - We'll aim have you up and running in 30 days.
Our customer advocacy tactics layer easily into your existing multichannel marketing strategy, maximising their efficiency:
- Target Audiences in social that are similar to valuable advocates to get more out of your paid budget
- Use advocacy insights such as extended customer revenue and network insights to supercharge your existing personalisation tactics
- Make Earned Growth your North Star bringing alignment across all functions for marketing efficiency and sustainable growth.
A global retail brand tapped into High Extended Customer Revenue segments using Mention Me's Smart Audiences feature for Lookalike campaign on Meta. The result: 5% decrease in CPM, 15% decrease in CPC and 15% increase in ROAS.
Additionally, using ECR in their segmentation strategy saw a +184% higher email CTR for segments of customers based on Extended Customer Revenue data with Mention Me.
Mention Me's customer advocacy software streamlines and supercharges your existing marketing efforts - So you can spend your valuable time and budgets in areas where you'll make the most impact.
Yes! You can seamlessly connect Mention Me to leading MarTech platforms, like Emarsys, Klaviyo and Attentive, in an instant. Using web-hooks you can also push this data to any marketing platform with an API.
Acquire higher-value customers for less by creating lookalike audiences for paid channels.
And weave advocacy insights into your personalisation and automation strategies, to increase engagement, conversion and retention.
Brand Alley saw a 25% increase in repeat purchase rate by leveraging Mention Me's pre built tactics with Emarsys.
Wild reported a 27% increase in new database contacts by feeding Mention Me's first party referral data in Klaviyo.
Spoke increased their conversion rate by 65% by targeting Mention Me's referrer lookalikes on paid social.
Start activating hidden networks of fans in your base using advocacy data today
Yes - Referral is where our heritage lies. It’s been over the past decade running best-in-class referral programs that we’ve discovered the potential advocacy data has to revolutionise business: By leveraging the power of your customer base to drive growth.
The heart of how we do that is by making it easy for customers to share a brand such as by our unique feature Name Share. With built in AI and testing capabilities the Mention Me Platform is the worlds leading referral software. The results speak for themselves!
OVO Energy saw a 11% increase in online customer acquisition within 4 months with Mention Me.
Seraphine found that 50% of new referred customers came via Mention Me’s unique NameShare feature which captures word-of-mouth.
Viator, a leading travel company, saw a 57% increase in LTV through optimising referral and using the unique data insights it generated in their segmentation strategy.
But beyond that, we’re enabling brands to leverage the valuable, advocacy data they're collecting, to transform their customer economics.
Unlike other simple referral marketing software, Mention Me’s customer advocacy platform uses machine learning to identify potential future advocates ensuring that you can then present them with the right incentive at the right time.
The Mention Me platform also derives unique insights from referral networks helping you to understand who your most valuable customers are and to help you maximise the value those networks or referrers bring.
"Mention Me is completely data-driven, so you can make strategic decisions with confidence. The numbers talk, and they prove it’s working." Natalia Kirby, Moss Bros
Loyalty schemes definitely have a role to play in increasing retention. Our customers have found that they are even more effective when they are integrated with an advocacy platform such as Mention Me.
Advocacy insights such as Extended Customer Revenue (ECR) or Predicted Extended Customer Revenue (pECR) can be used to manage customers between tiers as they are being recognised for not only what they spend but also the high value they bring to brands through referral.
Multiple brands we have worked with have seen engagement levels with loyalty programs increase by as much as 23% when customers are recognised for the value a they bring outside of purchasing.
If you would like to know more why not request a demo!
Discover the world's first Customer Advocacy-Intelligence Platform. Cutting-edge AI powered tech that identifies, nurtures and activates customer advocates to make you a winning business.