Mention Me: Fuelling Laithwaite's Wine Ref Program Success

By Angela Southall — April 9, 2018 -

Laithwaite's is the UK's biggest home delivery wine merchant. Its focus on quality combined with a highly personalised service means that they have an extremely loyal customer base.

The team at Laithwaite's wanted to harness this advocacy with a refer-a-friend programme, so turned to Mention Me to help them. Through a series of AB tests they are already seeing the results and referral now forms a crucial part of their marketing strategy.

"We love the AB functionality available with the Mention Me platform. It allows us to test which referral offers resonate best with our different customer segments" - Monika Antczak, Laithwaite's Digital Acquisition Manager

Laithwaite's referral scheme promotion

Read the Laithwaite's Wine case study to learn how referral can become a successful marketing channel.

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Customers like things quick and easy, especially when there are tempting incentives up for grabs. After all, what underpins any successful referral programme? That’s right: ease of use.

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