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G2 LEADER EMEA Referral Software · 500+ brands

Your best customers don't just buy. They bring others and grow your revenue.

Referral customers build networks of high-spenders who love your brand. Find them, measure their revenue and scale their advocacy.

The definitive source of referral marketing for leading brands.

£4bn+ Revenue driven for clients
58m+ Advocates identified
45,000+ Programmes optimised
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Puma 4
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Charlotte Tilbury 1
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Brands who made referral their best channel

MOSS Story

+90% ROAS

“The integration into Meta has delivered very strong results, particularly our ROAS and CVR which are key metrics for us.”

Hamish MacRae
Digital Marketing Executive at Moss
Symprove Story

34% of recommendations convert

“Our brand advocates are highly valuable, and the friends they bring along spend 18% more than other customers, helping to continue the growth we experienced during the pandemic.”

Rose Wilkes
Retention Specialist at Symprove
Charlotte Tilbury-Jun-24-2026-01-18-03-3758-PM

39% higher spend

“Referral has become one of our most reliable channels for high-quality acquisition, while making existing customers feel special. On average, our referred customers spend 39% more in their first six months and are 6x more likely to introduce friends.”

Julia Deutsch
Senior Global Digital Marketing Manager at Charlotte Tilbury
SodaStream Story

200% more revenue

“We see referred customers spend twice as much in their first six months. We're continuously looking to improve these numbers through an ongoing testing and optimisation plan.”

Dror Pic
Global E-commerce Marketing Lead at SodaStream
Gozney Story

9x ROI

“We're already increasing revenue through brand advocates who spend more and introduce their friends… It's fast turning customer advocacy into a key growth channel for Gozney.”

Arthur Brunetti
Digital Marketing Executive at Gozney
Linxea-2

30% lower CPA

“We've always known that word-of-mouth is an extremely important marketing channel for us to build trust… Mention Me was an easy choice. Its CPA is consistently cheaper than our other channels. It's been a game-changer for us.”

Diane Larramendy
Chief Operating Officer at Linxea
The Hoxton

22% of referred friends convert

“Mention Me is super easy to manage and it's great being able to customise all the elements of our campaigns by demographic and location.”

Ellen Pickett
Digital Manager at The Hoxton
Pet Drugs Online

 

“Word of mouth has always been one of our most powerful ways to win new customers and has helped to build our brand over the last 20 years. Mention Me is what finally lets us see it and act on it, through the Name Share feature. Pet owners trust other pet owners when it comes to their animals' health, so the people who reach us through a friend's recommendation arrive already confident in the brand. It's become a natural, valued part of how we grow, and accounts for almost 40% of new customer referrals.”

Simon O'Mahony at Pet Drugs Online
Head of Marketing

What only Mention Me can do

You're only seeing half your referrals.
Mention Me shows what you're missing.

What only Mention Me can do

You're only seeing half your referrals.
Mention Me shows what you're missing.

Paid Referral Visible today
Earned Referral Already happening. Invisible to you.

1 in 6 product page visits comes from dark social word-of-mouth that you can't scale or measure because your analytics calls it 'Direct’ traffic’. We prove it’s not.

Turn offline conversations and untracked sharing into repeatable revenue with the only platform that captures referrals happening outside your existing programme.

The only platform that shows you how to lead your vertical.

Others show your referral data. We show where you stand in your market and what it takes to lead from day one.

See our FAQs for more.

13
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Years of referral intelligence

500+
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Brands across every major ecommerce vertical

45k+
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Experiments run across the network

World-class capabilities

What makes us different

Everything you need to run the best referral programme in your category.

Capture

NameShare®

Nameshare-1

The only way to capture offline word-of-mouth.

NameShare® captures referrals that happen offline - in conversation, not clicks. When a friend says "just say my name at checkout", we track it. That's 34% of referrals your current platform is missing - and revenue you're not seeing.

Optimise

A/B Testing & Optimisation

AB testing

Continually improve with data from 45,000+ tests.

Built on 45,000+ tests across our network, our optimisation engine tells you exactly what incentive, placement, and message drives the strongest referral conversion. Less guesswork, more revenue from every referral you run.

See

Earned Referral

Earned Referral

See the word-of-mouth happening outside your programme.

Most platforms only show you referrals you already know about. Earned Referral surfaces the organic recommendations, unprompted shares, and advocacy happening outside your programme - revenue you're generating but can't currently measure or scale.

Know

Benchmarking

Benchmarking

Know if your programme is leading or lagging.

Your referral programme looks healthy - until you see what best-in-class actually looks like. Benchmarking compares your performance against brands in your category so you know exactly where you're leaving revenue on the table.

Understand

eLTV

eLTV

Stop measuring what a customer spends. Measure what they're worth.

Referred customers spend more, stay longer, and refer others. eLTV quantifies that full value - so you can prove the revenue impact of referral beyond the first order and make the case for more budget.

Scale

Global Readiness

Global Readiness

One platform. Every market. Zero rebuilding.

Expanding into new markets shouldn't mean rebuilding your referral programme from scratch. One platform handles localisation, governance, and compliance - so referral revenue scales as fast as your business does.

How Good is Your Referral Programme, Really?

Our referral experts will review your current referral programme and score it across six dimensions. See exactly where your programme is strong, and where you're leaving growth on the table.

Works with your stack

Works with your stack, seamlessly. 14 integrations. Each one takes minutes to set up.

Klaviyo
Emarsys
Braze
Bloomreach
Salesforce MC
Attentive
Meta
Google Ads
TikTok
Dotdigital
Ometria
Mparticle
Feefo
Trustpilot
GDPR compliant
ISO 27001 certified
Full compliance documentation available

Got more questions? We've got answers.

Visit our Help Center

Most brands go live in 1–3 days. Light technical setup, then the platform runs itself. Our onboarding team gets you there but our AI keeps you improving once you're live.

Most tools only track reward-driven referrals. We see the full picture, including the organic word-of-mouth happening on WhatsApp, DMs and dark social that every other platform misses completely.
We're also purpose-built for referral with 13 years of data across thousands of brands in every major vertical. That means you can benchmark your programme at every stage and know exactly whether you're leading or lagging, and what to do about it.

Built around your programme, not a one-size-fits-all rate. Your licence is tailored to your business based on AOV and referral volume. You only pay for what matches your scale.

See Pricing

Every referral is tied to a named advocate and a unique conversion path. No assumed impact, just traceable revenue. A/B testing and cohort analysis show which customers were acquired through referral, and over time the data consistently shows referred customers outperform non-referred on repeat purchase and lifetime value.

Once live, it runs in the background. Customers refer, new customers convert, Mention Me tracks everything. AI surfaces what to optimise next. Try something new in a few clicks, whether it's a fresh copy, a different incentive, or a new touchpoint. The team is there when you need them.

Mention Me gives you a complete view of every referral - from share through to new customer acquisition, revenue generated, and referred customer lifetime value - all in one dashboard. Your data feeds directly into your existing stack, with native integrations for Klaviyo, Salesforce, and other leading CRM and ESP platforms.

Recognised for excellence by G2

Leader Europe Summer 2024-2
Leader Mid-Market EMEA Fall 2024-1
Leader Mid-Market Winter 2024-1
Leader Winter 2024
Regional Leader Mid-Market Spring 2025-1
Milestone badge

See what referral is actually worth for your brand.

Customers acquired through referral spend 25% more, stay twice as long, and recruit more like them. See what the world's best referral can do for your brand.

  • 30 minutes with a referral specialist
  • A realistic revenue forecast built around your brand
  • An honest answer on whether we're the right fit