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Seven of the best brand campaigns in 2021
It's been another busy year, and marketers have been hard at work executing some stellar brand campaigns. Here are 7 of our favourites from 2021.
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Brand advocacy
Bloom & Wild Exceptional £17m Sales via Referral Marketing
Lindsay Newell, Head of UK Marketing at Bloom & Wild, discusses how Referral Engineering™ acquires new, quality customers with high lifetime value (LTV).
People
A day in the life of... Nats, Head of Sales
Find out what Natalie Barrie, Head of Sales at Mention Me, gets up to on an average day in the office.
Customer advocacy
How to grow your customer base (without a discount in sight)
Luxury brands can no longer rely on name recognition to grow their customer base. Find out why referral is the perfect way to build brand affinity.
Customer advocacy
Money talks: why referral customers are a growth goldmine for financial brands
A referral marketing channel has the potential to unlock huge brand growth for finance and insurance providers. Here's why.
Customer advocacy
Marketers, bookmark this: the Glossary of Referral Engineering®
Learn the terms of Referral Engineering™ and see you how they fit together to create a high-performing marketing channel (without a big budget).
Customer advocacy
Chinese Singles Day: the biggest retail opportunity on the planet
Launched in 2009 by online market Alibaba, Chinese Singles' Day is now the world's biggest retail event and a huge opportunity for western brands.
Db: 5xROI with Ref Engineering - The Power of Word of Mouth
Referral Engineering™ drives success for travel gear retailer Db. Luke Collins, Head of Digital, shares how it acquires high-quality customers & delivers 5x ROI
People
Year-Round Diversity: Going Beyond Black History Month
October marks Black History Month in the UK, but how can companies work on diversity and inclusion all year round?
Customer advocacy
Referral Intelligence®: Actionable Customer Insights
Distrust towards advertising hinders high-performance data. Unlock the power of untapped first-party data for exceptional marketing performance.