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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

Perfect Fit: Tailor-Made Referral Program for Schuh Footwear

Case study looking at how footwear retailer Schuh is harnessing customer advocacy with a referral programme powered by the Mention Me Software.

People

Insight into working for Mention Me as a Software Engineer

What's it like working for Mention Me? Find out with this post following the first 3 months in the job for Software Engineer Matt.

Benefit magnify their customer love with referrals

Why Benefits Cosmetics turned to referral marketing to harness their customers love for the brand, and drive new customer acquisition.

Marketing trends

Unlocking the Power of AB Testing in Your Referral Marketing Strategy

A/B testing your referral programme can boost new customer acquisition by 10-30% and make your refer-a-friend scheme a key marketing channel.

Brand advocacy

Optimising the Referral Funnel

Why optimising the refer-a-friend funnel is crucial to referral marketing success. Insights from the 200+ referral programs powered by the Mention Me software.

Gift Retailer's Winning Customer Acquisition Strategy

Refer-a-friend has proven a successful source of new customer acquisition for online gift retailer, Biscuiteers. Our case study gives insights into the program.

How Spoke's Referral Program Improved Customer Engagement

Learn how menswear fashion disruptor Spoke achieved results including new customer acquisition with a referral programme.

Marketing trends

Pinterest: from laggard to Ecommerce marketing force

Is Pinterest becoming a new marketing force? We look at recent new features tapping into the social network’s latent potential for closer E-commerce integration

Why referrals are in the bag for Radley

Handbag & accessories brand Radley partnered with Mention Me to power its referral programme. Our case study gives insight into their referral success

Marketing trends

The rise of Shoppable Marketing in the fashion sector

Unleash the potential of shoppable marketing. Discover Instagram's shoppable tags, Google's similar items, & clickable videos.

Brand advocacy

How Referrals Capture the Love of Homeware Brands

Referrals in the homeware market: Our report looks at trends and case studies demonstrating how homeware retailers can capture customer advocacy to drive sales.

Mention Me wins Best Tech Start-up award at Drapers Digital Festival

Mention Me were voted Best Tech Start-up at the Drapers Digital Festival by leading brands in the fashion industry.

A Round-Up of The Mention Me Trust and Referral Marketing Summit

The Mention Me Referral Marketing Summit. A chance for our clients to get together and share learnings and best practice for successful refer-a-friend programs.

Marketing trends

WeChat: the most powerful end-to-end marketing channel on earth?

Discover the power of WeChat in China, offering a seamless customer experience with multiple functions and touchpoints controlled within one platform.

Seasonal promotions

Referrals in the Gifting Market. The gift that keeps on giving.

Referral schemes in the gifting market are powerful; A friend referral is a form of gift giving in itself. Our guide looks at trends and successful schemes.

Marketing trends

Failing Traditional Channels: Embracing Trust Marketing

Trust in mainstream advertising is falling. At Marketing Week Live, we talked about how Trust Based Marketing & Word of Mouth is more effective and authentic.

Marketing trends

Chatbots: the future of marketing or the latest on-trend gimmick?

Chatbots that interact with customers in real-time by simulating authentic two-way conversations. A game-changer for e-commerce or a marketing gimmick?

Brand advocacy

Referral Success Guide for Children's Retailers

For baby & children's ecommerce brands, peer to peer recommendations are key to generating trust & authority. Download our guide to referrals in this sector.

Why referrals are a lucky find for retailer Trouva

Why retailers with unique products find referrals are a major marketing channel. Case study on referral programme run by online marketplace Trouva.

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