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The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Latest posts
MeTime: Best Practices & Celebrating Referral Success
Join us at our annual referral marketing client event, held at the stunning RSA building. Learn & celebrate referral practices with our clients.
Showcasing the best in referral marketing
Join us at a MeTime event to celebrate the best in referral marketing. Explore exceptional brands shortlisted for Mention Me Referral Marketing Awards.
Marketing trends
Facebook Algorithm: Seizing Referral Marketing Opportunities
Facebook’s latest algorithm changes, ‘the trust problem’ facing brands in the social media age — and the opportunity for referral marketing
Brand advocacy
Why referral is more than skin deep for beauty brands
Referral marketing drives acquisition for beauty brands. Consumers love sharing beauty finds with friends, making a ref program an effective way to boost sales.
People
A day in the life of ..... a Client Success Executive
What's it like to work at Mention Me? Read about a day in the life of a Client Success Executive, with our interview with Elizabeth.
Marketing trends
The impact of trust on the adoption of the Internet of Things (IOT)
The Internet of Things: Why privacy concerns are holding back the connected home consumer retail tide.
Brand advocacy
Infographic: Hot or not? The sectors most likely to be referred.
Infographic on the most referable products and sectors by demographic. Which types of products are consumers most likely to recommend to their friends?
Marketing trends
Digital Wallets: Trust & Integration for Increased Adoption
Whilst digital wallets have gone mainstream in China via WeChat, they have yet to take off in the US and Europe. What could be the catalyst for global adoption?
Brand advocacy
Infographic: Secrets of a referable brand
Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.
Brand advocacy
Psychology of Referral: Drivers for Your Advocacy Program
Explore the psychological drivers behind successful referrals, including social belonging, reciprocity, and trust, in our informative guide.
How referral is driving success for Zipcar
Zipcar have turned referral into a key marketing channel with their refer-a-friend programme powered by Mention Me. Read about their success in this case study.
Brand advocacy
Brand love: 5 sure fire ways you know you have a referrable brand
Whilst referral can work for most brands with an eye on product quality, customer service & price, these other factors take customer advocacy to another level.
Perfect Fit: Tailor-Made Referral Program for Schuh Footwear
Case study looking at how footwear retailer Schuh is harnessing customer advocacy with a referral programme powered by the Mention Me Software.
People
Insight into working for Mention Me as a Software Engineer
What's it like working for Mention Me? Find out with this post following the first 3 months in the job for Software Engineer Matt.
Benefit magnify their customer love with referrals
Why Benefits Cosmetics turned to referral marketing to harness their customers love for the brand, and drive new customer acquisition.
Marketing trends
Unlocking the Power of AB Testing in Your Referral Marketing Strategy
A/B testing your referral programme can boost new customer acquisition by 10-30% and make your refer-a-friend scheme a key marketing channel.
Brand advocacy
Optimising the Referral Funnel
Why optimising the refer-a-friend funnel is crucial to referral marketing success. Insights from the 200+ referral programs powered by the Mention Me software.
Gift Retailer's Winning Customer Acquisition Strategy
Refer-a-friend has proven a successful source of new customer acquisition for online gift retailer, Biscuiteers. Our case study gives insights into the program.
How Spoke's Referral Program Improved Customer Engagement
Learn how menswear fashion disruptor Spoke achieved results including new customer acquisition with a referral programme.