Skip to content

Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

Brand advocacy

Infographic: Hot or not? The sectors most likely to be referred.

Infographic on the most referable products and sectors by demographic. Which types of products are consumers most likely to recommend to their friends?

Marketing trends

Digital Wallets: Trust & Integration for Increased Adoption

Whilst digital wallets have gone mainstream in China via WeChat, they have yet to take off in the US and Europe. What could be the catalyst for global adoption?

Brand advocacy

Infographic: Secrets of a referable brand

Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.

Brand advocacy

Psychology of Referral: Drivers for Your Advocacy Program

Explore the psychological drivers behind successful referrals, including social belonging, reciprocity, and trust, in our informative guide.

How referral is driving success for Zipcar

Zipcar have turned referral into a key marketing channel with their refer-a-friend programme powered by Mention Me. Read about their success in this case study.

Brand advocacy

Brand love: 5 sure fire ways you know you have a referrable brand

Whilst referral can work for most brands with an eye on product quality, customer service & price, these other factors take customer advocacy to another level.

Perfect Fit: Tailor-Made Referral Program for Schuh Footwear

Case study looking at how footwear retailer Schuh is harnessing customer advocacy with a referral programme powered by the Mention Me Software.

People

Insight into working for Mention Me as a Software Engineer

What's it like working for Mention Me? Find out with this post following the first 3 months in the job for Software Engineer Matt.

Benefit magnify their customer love with referrals

Why Benefits Cosmetics turned to referral marketing to harness their customers love for the brand, and drive new customer acquisition.

Marketing trends

Unlocking the Power of AB Testing in Your Referral Marketing Strategy

A/B testing your referral programme can boost new customer acquisition by 10-30% and make your refer-a-friend scheme a key marketing channel.

Brand advocacy

Optimising the Referral Funnel

Why optimising the refer-a-friend funnel is crucial to referral marketing success. Insights from the 200+ referral programs powered by the Mention Me software.

Gift Retailer's Winning Customer Acquisition Strategy

Refer-a-friend has proven a successful source of new customer acquisition for online gift retailer, Biscuiteers. Our case study gives insights into the program.

How Spoke's Referral Program Improved Customer Engagement

Learn how menswear fashion disruptor Spoke achieved results including new customer acquisition with a referral programme.

Marketing trends

Pinterest: from laggard to Ecommerce marketing force

Is Pinterest becoming a new marketing force? We look at recent new features tapping into the social network’s latent potential for closer E-commerce integration

Why referrals are in the bag for Radley

Handbag & accessories brand Radley partnered with Mention Me to power its referral programme. Our case study gives insight into their referral success

Marketing trends

The rise of Shoppable Marketing in the fashion sector

Unleash the potential of shoppable marketing. Discover Instagram's shoppable tags, Google's similar items, & clickable videos.

Brand advocacy

How Referrals Capture the Love of Homeware Brands

Referrals in the homeware market: Our report looks at trends and case studies demonstrating how homeware retailers can capture customer advocacy to drive sales.

Mention Me wins Best Tech Start-up award at Drapers Digital Festival

Mention Me were voted Best Tech Start-up at the Drapers Digital Festival by leading brands in the fashion industry.

A Round-Up of The Mention Me Trust and Referral Marketing Summit

The Mention Me Referral Marketing Summit. A chance for our clients to get together and share learnings and best practice for successful refer-a-friend programs.

Stay in the know

Subscribe to our blog and get monthly emails packed full of the latest marketing trends and tips