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Referral Engineering: Turning Customers into Brand Advocates
Discover the data-driven approach to referral marketing that turns your most loyal customers (and their friends) into your biggest cheerleaders.
Latest posts
Marketing trends
Effective Media Channels: Barbecues & Sunday Roast Dinners
Leverage everyday conversations for powerful marketing moments. Discover the pros of a data-driven Ref Engineering™ program & how to use it to your advantage.
Marketing trends
How consumers shop now: Q3 2021
We've looked at the data from 450+ brands to see how online orders and referrals for four different sectors performed in the third quarter of 2021.
Seasonal promotions
How to drive record revenue for your business this festive season
Discover how your online or multichannel brand can drive sales, acquire new customers and generate record growth in the 2021 festive period with referral.
Marketing trends
You’re focusing on the wrong influencers. Here’s why.
Influencer marketing is big business. But are you focusing on the wrong influencers?
Seasonal promotions
Why (and how) luxury retailers should get involved with Black Friday
Luxury brands shunning Black Friday are missing a valuable opportunity. Here's how to take part without discounting goods or risking high-end reputations.
Seasonal promotions
Friendship Day: 75% Increase in New Customer Acquisition
We look at how brands ran referral campaigns for International Friendship Day to significantly increase their shares, orders, and customer acquisition.
Press releases
Bought By Many' Unveils SaaS Tool for Bonus Referrals
Pet insurer Bought By Many has used name-sharing to doubled its volume of social shares - and sales from its referral scheme have quadrupled in 12 months.
Marketing trends
Want to boost sales and acquire loyal customers? Plan Black Friday now
Black Friday on 26th November 2021 will be almost entirely online. We share tips for retailers looking to boost their sales and customer acquisition.
Mention Me updates
Press Release: Mention Me Now Available on SAP® Store
Mention Me's referral marketing solution is now available on SAP® Store, the digital marketplace for SAP and partner offerings.