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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

Brand advocacy

Harnessing word of mouth for viral growth

We believe referral marketing is the most powerful form of marketing. Read our practical steps for putting together a successful referral marketing campaign.

Press releases

Dragon's Den Escapees Enclothed to Harness the Power of Referrals

Enclothed, the men's fashion box delivery service has selected Mention Me to power its new referral programme.

Press releases

Polarn O. Pyret Appoints MentionMe to Power Referral Program

Mention Me referral platform chosen by childrenswear retailer Polarn O Pyret to power its new referral programme in the UK.

Marketing trends

Ad Blocking: Navigating Barriers with Relevancy

Emergence of ad blocking means brands need to look beyond paid advertising. Via timely, relevant, personalised content & embracing the power of referrals.

Brand advocacy

FB's Algorithm Changes: Opportunity for Referral Marketers

Referral is driven by real conversations being shared organically via social channels. Facebooks algorithm puts authentic referrals above old-school paid media

Referral Marketing Breakfast: the top of The Gherkin

We're hosting a breakfast briefing on referral marketing at an amazing venue: the top of The Gherkin. We'll have 4 insightful presentations with great material

Brand advocacy

A new breed of pet owners - why trust & advocacy matter

Owners treat pets as members of the family & use word of mouth to establish trust in pet brands. This offers marketers opportunities to build on brand advocacy

Marketing trends

Australia - Retail Nirvana?

UK retailers are increasing their presence & investment in Australia through partnerships, online & local stores. Retailing in Australia - a golden opportunity?

Ref Marketing FAQ: Answering the Most Commonly Questions

Debrief from the Mention Me Referral Marketing Breakfast Briefing covers key questions from digital marketers setting out to create refer-a-friend programmes.

Brand advocacy

3 Key Takeaways for Referral Marketing for Family Days Out

Parenting networks can be a key source of ideas for family days out. So referral can drive customer acquisition for businesses in the family leisure sector.

Press releases

eHarmony: Share the Love & Get Rewarded with Mention Me

eHarmony aim to build relationships that last. Similarly, they partnered with Mention Me to build Word of Mouth as a long term marketing channel.

Brand advocacy

Dark Social: Referral Mystery or Star Wars Convention?

Dark social is any social traffic which is not attributable to a known source. Growth in messenger apps has led to more traffic being attributed to dark social.

Brand advocacy

Moments of Truth

The customer journey is defined by two moments of truth. AB testing can ensure your referral program navigates these final two hurdles on the path to purchase.

Brand advocacy

Nudging to Success: Part 3 of the Referral Psychology Series

Explore why the science of influence is the most reliable referral conversion strategy there is. The topic is 'nudging' and how it can help you get referrals

Brand advocacy

Can referrals work in an omni-channel environment?

Referral is great way to become part of the customer conversation. Name sharing enables this wherever they are happening; great for Omni-channel retailers.

Brand advocacy

How to make referral a great marketing channel in fashion

Customers are more likely to refer-a-friend with an offer that is compelling, timely & easy to share. Optimise with AB testing for a killer marketing channel.

Mention Me updates

Moving to the Oval ... scoring a century

Mention Me celebrates signing its 100th client. Helping them set up referrals as a marketing channel for customer acquisition with a world class SaaS platform

How Emma Bridgewater built on customer loyalty to generate referrals

Mention Me began working with Emma Bridgewater in 2015. They are testing referrals as a new marketing channel.

Press releases

Mention Me at Drapers Digital Forum

Join Mention Me at Drapers Digital Forum to hear our CEO Andy discuss how referral marketing is the perfect fit for fashion e-commerce.

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