Referral schemes in the gifting market are powerful; A friend referral is a form of gift giving in itself. Our guide looks at trends and successful schemes.
Trust in mainstream advertising is falling. At Marketing Week Live, we talked about how Trust Based Marketing & Word of Mouth is more effective and authentic.
Chatbots that interact with customers in real-time by simulating authentic two-way conversations. A game-changer for e-commerce or a marketing gimmick?
For baby & children's ecommerce brands, peer to peer recommendations are key to generating trust & authority. Download our guide to referrals in this sector.
Why retailers with unique products find referrals are a major marketing channel. Case study on referral programme run by online marketplace Trouva.
As consumer trust in traditional broadcast advertising has continued to diminish, this has been a breakthrough year for the phenomenon known as trust marketing.
We believe referral marketing is the most powerful form of marketing. Read our practical steps for putting together a successful referral marketing campaign.
Enclothed, the men's fashion box delivery service has selected Mention Me to power its new referral programme.
Mention Me referral platform chosen by childrenswear retailer Polarn O Pyret to power its new referral programme in the UK.
Emergence of ad blocking means brands need to look beyond paid advertising. Via timely, relevant, personalised content & embracing the power of referrals.
Referral is driven by real conversations being shared organically via social channels. Facebooks algorithm puts authentic referrals above old-school paid media
We're hosting a breakfast briefing on referral marketing at an amazing venue: the top of The Gherkin. We'll have 4 insightful presentations with great material
Owners treat pets as members of the family & use word of mouth to establish trust in pet brands. This offers marketers opportunities to build on brand advocacy
UK retailers are increasing their presence & investment in Australia through partnerships, online & local stores. Retailing in Australia - a golden opportunity?
Debrief from the Mention Me Referral Marketing Breakfast Briefing covers key questions from digital marketers setting out to create refer-a-friend programmes.
Parenting networks can be a key source of ideas for family days out. So referral can drive customer acquisition for businesses in the family leisure sector.
eHarmony aim to build relationships that last. Similarly, they partnered with Mention Me to build Word of Mouth as a long term marketing channel.
Dark social is any social traffic which is not attributable to a known source. Growth in messenger apps has led to more traffic being attributed to dark social.
The customer journey is defined by two moments of truth. AB testing can ensure your referral program navigates these final two hurdles on the path to purchase.
