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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

FEATURED

The Untapped Power of Influencer Marketing (and How to Finally Scale it)

Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.

Latest posts

Why referrals are in the bag for Radley

Handbag & accessories brand Radley partnered with Mention Me to power its referral programme. Our case study gives insight into their referral success

Marketing trends

The rise of Shoppable Marketing in the fashion sector

Unleash the potential of shoppable marketing. Discover Instagram's shoppable tags, Google's similar items, & clickable videos.

Brand advocacy

How Referrals Capture the Love of Homeware Brands

Referrals in the homeware market: Our report looks at trends and case studies demonstrating how homeware retailers can capture customer advocacy to drive sales.

Mention Me wins Best Tech Start-up award at Drapers Digital Festival

Mention Me were voted Best Tech Start-up at the Drapers Digital Festival by leading brands in the fashion industry.

A Round-Up of The Mention Me Trust and Referral Marketing Summit

The Mention Me Referral Marketing Summit. A chance for our clients to get together and share learnings and best practice for successful refer-a-friend programs.

Marketing trends

WeChat: the most powerful end-to-end marketing channel on earth?

Discover the power of WeChat in China, offering a seamless customer experience with multiple functions and touchpoints controlled within one platform.

Seasonal promotions

Referrals in the Gifting Market. The gift that keeps on giving.

Referral schemes in the gifting market are powerful; A friend referral is a form of gift giving in itself. Our guide looks at trends and successful schemes.

Marketing trends

Failing Traditional Channels: Embracing Trust Marketing

Trust in mainstream advertising is falling. At Marketing Week Live, we talked about how Trust Based Marketing & Word of Mouth is more effective and authentic.

Marketing trends

Chatbots: the future of marketing or the latest on-trend gimmick?

Chatbots that interact with customers in real-time by simulating authentic two-way conversations. A game-changer for e-commerce or a marketing gimmick?

Brand advocacy

Referral Success Guide for Children's Retailers

For baby & children's ecommerce brands, peer to peer recommendations are key to generating trust & authority. Download our guide to referrals in this sector.

Why referrals are a lucky find for retailer Trouva

Why retailers with unique products find referrals are a major marketing channel. Case study on referral programme run by online marketplace Trouva.

Marketing trends

5 Trends of 2016 Pointing to the Importance of Trust Based Marketing

As consumer trust in traditional broadcast advertising has continued to diminish, this has been a breakthrough year for the phenomenon known as trust marketing.

Brand advocacy

Harnessing word of mouth for viral growth

We believe referral marketing is the most powerful form of marketing. Read our practical steps for putting together a successful referral marketing campaign.

Press releases

Dragon's Den Escapees Enclothed to Harness the Power of Referrals

Enclothed, the men's fashion box delivery service has selected Mention Me to power its new referral programme.

Press releases

Polarn O. Pyret Appoints MentionMe to Power Referral Program

Mention Me referral platform chosen by childrenswear retailer Polarn O Pyret to power its new referral programme in the UK.

Marketing trends

Ad Blocking: Navigating Barriers with Relevancy

Emergence of ad blocking means brands need to look beyond paid advertising. Via timely, relevant, personalised content & embracing the power of referrals.

Brand advocacy

FB's Algorithm Changes: Opportunity for Referral Marketers

Referral is driven by real conversations being shared organically via social channels. Facebooks algorithm puts authentic referrals above old-school paid media

Referral Marketing Breakfast: the top of The Gherkin

We're hosting a breakfast briefing on referral marketing at an amazing venue: the top of The Gherkin. We'll have 4 insightful presentations with great material

Brand advocacy

A new breed of pet owners - why trust & advocacy matter

Owners treat pets as members of the family & use word of mouth to establish trust in pet brands. This offers marketers opportunities to build on brand advocacy

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