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The Untapped Power of Influencer Marketing (and How to Finally Scale it)
Discover the impact of influencer marketing and how Mention Me Influencer is the tool to help turn authentic content into soaring sales.
Latest posts
Press releases
Mention Me Announces Senior Hires for London & Paris Offices
Referral and Retention marketing technology business Mention Me, announces a second raft of senior appointments across the business.
Mention Me updates
A week in the life of Andy, Co-Founder & CEO
Andy Cockburn, Mention Me CEO, discusses customer acquisition, retention, French brand pitches, and teamwork in his busy week.
Brand advocacy
Will referral marketing work for your brand? Answer these 7 questions
Investing in referral marketing can feel like a big commitment. Answer these 7 questions to see if it's the right channel for your brand's marketing mix.
People
A day in the life of a Senior Client Success Manager
Welcome to our ‘A Day in the Life’ series. Each month, we’ll chat with a Mention Me employee to find out more about their role and what it entails.
Brand advocacy
Referral Marketing for Eco-Friendly Challenger Brands
Learn how eco-friendly challenger brands use referral marketing to boost customer acquisition, loyalty, and brand advocacy for sustainable growth.
Press releases
Mention Me announces appointment of French General Manager
Mention Me, running referral programs for 400+ international brands, welcomes first senior hire for Paris office. Exciting growth ahead!
Marketing trends
2,000 Consumers Reveal Their Most Trusted Marketing Channels
See how likely customers are to recommend your brand. Our Customer Advocacy Report 2023 reveals trusted advertising sources, referrable business traits, & more.
Brand advocacy
8 reasons you should promote referral on your homepage
Your homepage is your most powerful touchpoint, proven to drive significant new customer acquisition, brand awareness and revenue for businesses.
Brand advocacy
Why you should build referral into your 2021 marketing plans
Refer-a-friend should form a key part of your marketing plan. Referred customers are often more valuable than those acquired via other sources with higher LTV.
11 highlights from the Lafayette Plug and Play programme
As Mention Me's time in Lafayette's Plug and Play startup accelerator programme ends, we reflect on our best moments in France so far.
Brand advocacy
The F word: why consumers can’t stop talking about finance brands
As Monzo tops YouGov's most recommended brands list, we explore how financial businesses can drive customer acquisition and retention via word of mouth.
Brand advocacy
How challenger brands disrupt with referral marketing
Every good challenger brand has a story. Here's how you can empower customers to tell yours and fuel limitless business growth.
Press releases
Beyond Discounts: Attracting Black Friday Shoppers with More
Mention Me's third annual research report on Black Friday shopping trends reveals the sentiment, shopping habits, and expectations for the retail event.
Brand advocacy
6 mistakes killing your referral marketing programme
Referral can drive new customer acquisition, increase lifetime value and get people talking about your brand. But the truth is, it doesn't always work.
Why clients rate our Fundamentals of Referral Success workshop 9/10
The fundamentals of referral success workshop at Mention Me’s colourful headquarters was attended by new clients like Ocado Zoom, E.ON energy and Boden.
Marketing trends
FAQs: Brexit and our Referral Platform
Gavin Walles, Head of Legal, answers frequently asked questions on Brexit and GDPR for UK and EU-based clients.
Press releases
Meet the people French consumers trust more than their partners
Our latest research into customer advocacy in France shows the real influencers on consumer buying decisions are those closer to home: our friends.
Marketing trends
How to make your brand part of the conversation in the digital age
Earlier this month, I presented on how brands can harness word of mouth to drive new customer acquisition at the Glossy Forum in New York.
Marketing trends
6 ways your business can reach Gen Z
Your marketing strategy likely includes millennials, but what about Gen Z? This demographic already has a buying power of $44bn. Here's how to engage them.