Referral Awards 2023: Best Practices in Referral Marketing

Working with over 350 leading brands to power their referral programmes means selecting the finalists for this year's coveted MeTime Referral Marketing Awards has been a tricky process!

Covering a whole spectrum of industries, from Travel to Finance and Fashion to Food, no two programmes are the same. Each combines a unique blend of incentive, creative and copy to tap into the psychology of their particular demographic and drive brand advocacy.

Next week we are hosting our annual referral summit - MeTime - where we get together with our clients to share best practice, listen to panel discussions and learn how to take referral to the next level.

And the culmination of the event will see the brands who have excelled in delivering stand-out referral campaigns, scoop our hotly contested awards!

Here we showcase those brands who have made it to our shortlist; They've all delivered top notch refer-a-friend campaigns in terms of testing, innovation and integration.

Best AB Test

• No1 Lounges
• Muddy Puddles
• MATCHESFASHION.COM
• Charlotte Tilbury
• Hush 

Most Innovative

• Sheerluxe
• Allplants
• Eve Sleep
• MusicMagpie
• Farfetch 

Most Effective

• Pasta Evangelists
• THE SUB
• Frugi
• Ted Baker
• Spartan
• BOXT
• Charlotte Tilbury 

Best App Integration

• Bloom & Wild
• Sun Savers
• MusicMagpie
• Nutmeg
• OVO Energy 

Best Use of Insight

• Cytoplan
• Easirent
• Paula's Choice
• M&Co
• Pasta Evangelists

Grand Prix

• THE SUB
• Bloom & Wild
• Farfetch
• No1 Lounges
• Nutmeg
• Pasta Evangelists
• Charlotte Tilbury

Best Experience - Fashion / Apparel Brand

• Hunter
• Ted Baker
• Koi Footwear
• Jack Wills
• Fairfax & Favor
• Hush
• Farfetch

Best Experience - Health / Beauty / Wellness Brand

• Charlotte Tilbury
• Huel
• PayAsUGym
• Benefit Cosmetics
• Beauty Pie

Best Experience - Services / Subscription Brand

• THE SUB
• OVO Energy
• Allplants
• ZenBusiness
• Bloom & Wild
• Boost Power

Best Experience - Insurance / Finance Brand

• Nutmeg
• Animal Friends
• Moneycorp
• Metfriendly
• Tandem

Best Experience - Travel / Activities Brand

• The Hoxton
• The Crystal Maze
• Point A Hotels
• No1 Lounges
• Love Home Swap

Best Experience - Retail or Ecommerce

• The Irish Store
• ReMarkable
• Angling Direct
• Eve Sleep
• Swoon Editions

 Congratulations to all those shortlisted. Voting is now open to decide the winners!

Best practice is only valuable if you can act on it. A referral marketing platform lets you implement and track award‑worthy referral approaches with real performance data.