Referral Awards 2023: Best Practices in Referral Marketing

By Angela Southall — March 13, 2019 -

Working with over 350 leading brands to power their referral programmes means selecting the finalists for this year's coveted MeTime Referral Marketing Awards has been a tricky process!

Covering a whole spectrum of industries, from Travel to Finance and Fashion to Food, no two programmes are the same. Each combines a unique blend of incentive, creative and copy to tap into the psychology of their particular demographic and drive brand advocacy.

Next week we are hosting our annual referral summit - MeTime - where we get together with our clients to share best practice, listen to panel discussions and learn how to take referral to the next level.

And the culmination of the event will see the brands who have excelled in delivering stand-out referral campaigns, scoop our hotly contested awards!

Here we showcase those brands who have made it to our shortlist; They've all delivered top notch refer-a-friend campaigns in terms of testing, innovation and integration.

Best AB Test

No1 Lounges
Muddy Puddles
MATCHESFASHION.COM
Charlotte Tilbury
Hush

Best Referral Marketing AB Test

Most Innovative

Sheerluxe
Allplants
Eve Sleep
MusicMagpie
Farfetch

Most Effective

Pasta Evangelists
THE SUB
Frugi
Ted Baker
Spartan
BOXT
Charlotte Tilbury

Most effective refer-a-friend campaign

Best App Integration

Bloom & Wild
Sun Savers
MusicMagpie
Nutmeg
OVO Energy

Best use of referral in App

Best Use of Insight

Cytoplan
Easirent
Paula's Choice
M&Co
Pasta Evangelists

Best of use of insight in referral

Grand Prix

THE SUB
Bloom & Wild
Farfetch
No1 Lounges
Nutmeg
Pasta Evangelists
Charlotte Tilbury

grandprix

Best Experience - Fashion / Apparel Brand

Hunter
Ted Baker
Koi Footwear
Jack Wills
Fairfax & Favor
Hush
Farfetch

Best Experience - Health / Beauty / Wellness Brand

Charlotte Tilbury
Huel
PayAsUGym
Benefit Cosmetics
Beauty Pie

Best Experience - Services / Subscription Brand

THE SUB
OVO Energy
Allplants
ZenBusiness
Bloom & Wild
Boost Power

Best Experience - Insurance / Finance Brand

Nutmeg
Animal Friends
Moneycorp
Metfriendly
Tandem

Best Experience - Travel / Activities Brand

The Hoxton
The Crystal Maze
Point A Hotels
No1 Lounges
Love Home Swap

Best Experience - Retail or Ecommerce

The Irish Store
ReMarkable
Angling Direct
Eve Sleep
Swoon Editions

Congratulations to all those shortlisted. Voting is now open to decide the winners!

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