Resources Page

Sodastream

SodaStream transformed loyal drinkers into key revenue drivers, boosting acquisition and increasing lifetime value in a crowded market.

Recordings

Mention Me Live with Incubeta Q1

Missed our Q1 webinar with Incubeta? Hear us discuss how referral marketing can maximise your paid strategy—and how brands are putting it into action.

Case studies

How One Advocacy Launch Made Huel a Huge Success

Watch how Huel leveraged their most passionate advocates to drive 25% more referrals, boost social shares by 150%, and unlock new channels for brand growth—using smart segmentation and powerful advocacy data.

Case studies

HMV

The UK music giant created lookalike audiences using unique advocacy data to dramatically improve the performance of their paid social campaigns.

Case studies

Feel Good Contacts

After partnering with Mention Me, the UK-leading, customer-centric eyewear supplier saw huge improvements in acquisition quality, engagement and retention.

Case studies

The Hoxton

The Hoxton came to Mention Me needing a flexible platform to help the hotel chain target different customer segments.

Case studies

Vertbaudet

The online childrenʼs retailer has made activating their loyal fanbase a breeze with the help of Mention Meʼs AI-powered referral platform.

Recordings

Unlocking sustainable growth through customer advocacy - SAP CX Roundtable

Join us for an exclusive discussion with Mention Me’s Chief Growth Officer, Darren Loveday, and SAP's Chief Expert for Customer Experience and CRM, Alex Timlin.

Case studies

Moss

Discover how the retailer created lookalike audiences using unique advocacy data to dramatically improve the performance of their paid social campaigns.

Recordings

How Huel is driving profitable, scalable growth through customer advocacy

Discover how Huel got 22% of their customers sharing and recommending the brand with their friends and family.

Recordings

How to drive value from advocacy using Mention Me

Discover the steps to create and launch your very own Advocacy Marketing Plan, unlocking sustainable, profitable growth through your brand advocates.

Recordings

How to turn brand fans into sustainable, organic growth

Simon Dring, Mention Me's COO speaks at the MarTech Summit London 2023

Recordings

SMS & Cyber Week Webinar

With tighter budgets and fewer resources, marketers will look to AI and automation to help stay ahead of the competition and win this holiday season. Hear how AI can optimise your customer journey, personalise the shopping experience, and automate processes to maximise ‌BFCM.

Case studies

Viator on the power of customer advocacy

Recorded at our Breakfast at the Shard event.

Case studies

BrandAlley

“We’ve shifted our focus from VIPs to VIAs — that’s our ‘very important advocates’.”

Case studies

Warrior

Warrior Supplements were created to improve the athletic performance and mental focus of those who consume them. They’re now supporting even more people’s lifestyles with the Mention Me x Attentive integration.

Recordings

Podcast: The Business of Customer Love

Hear from leading experts in the field of brand advocacy on how to build your business in a more sustainable, profitable way by turning your biggest fans into an unstoppable growth driver.

Recordings

Power to the Marketer - Brand Alley

Hear how BrandAlley is using advocacy data in their strategy to optimise performance.

Case studies

East Fork

The US pottery brand are nurturing advocacy to keep their customers coming back and bringing their friends.

Case studies

Huel

The plant-based food brand are activating their legion of devoted Hueligans to drive sustainable growth and revenue.

Recordings

How leading brands like PUMA are levelling up by activating fans

Find out how to do more with less in our webinar with Emarsys.

Case studies

Symprove

The supplement brand are hitting their ambitious growth targets and expanding their loyal customer base through the power of advocacy.

Case studies

BrandAlley

Find out how the brand is harnessing the power of brand advocacy in our video case study.

Case studies

GlassesUSA

The prescription eyewear retailer is testing their assumptions and nurturing a steady stream of high-value brand fans.

Recordings

Breakfast at The Shard content

Key learnings on the power of brand advocacy at our exclusive event.

Case studies

Linxea

The French independent leader in personal wealth management are identifying and activating their brand fans to accelerate customer acquisition.

Case studies

Hypnia

The popular mattress brand is harnessing the power of customer advocacy to acquire customers who spend more, return often and introduce their friends

Case studies

Gozney

Gozney first launched their referral programme to acquire new customers. Here's how they’re harnessing customer advocacy to do so much more.

Recordings

Product Launch: Deeper Insights

Watch our webinar to discover our new product features.

Case studies

COAT Paints

An advocacy-first approach is achieving key business goals and driving sustainable revenue for the eco-friendly paint brand.

Recordings

PI Live 2022: How smart brands are future-proofing growth through customer advocacy

Hear our CEO Andy Cockburn speak at this year's PI Live.

Recordings

Fred Reichheld on...

Hear the creator of NPS why marketers are undervaluing customer advocacy, the importance of Earned Growth, and more.

Recordings

The Martech Summit 2022: How to Unlock the True Power of Your Data in 5 Steps

Hear our CPO Roy Robinson speak at this year's Martech Summit.

Case studies

allplants

How allplants leverage our Klaviyo integration to acquire, engage and retain their brand advocates

Recordings

Acquire your future best customers this Black Friday

Watch our webinar to discover how to create an unmissable Black Friday campaign

Case studies

PUMA

How PUMA achieves 6x ROI through customer advocacy

Case studies

Moss Bros

How Moss Bros acquires and retains high lifetime value customers with Mention Me

Case studies

Wild

How integrating Mention Me and Klaviyo empowers Wild to nurture brand advocates through better data

Recordings

Advocacy Engineered

The world's premier customer advocacy event

Case studies

Bloom & Wild

How the flower delivery service generated £17m of sales through referral

Case studies

allplants

How the vegan food brand drives organic growth and tasty results

Case studies

Db

How Db drives 5x ROI through Referral Engineering®

Case studies

kencko

How the smoothie company increased customer acquisition by 8% in 3 months

Case studies

SPOKE

How the menswear retailer uses referral data to supercharge paid social

Case studies

PrettyLittleThing

How the global fashion retailer bagged thousands of new customers

Case studies

Ted Baker

How the British label leverages customer advocacy

Case studies

Nutmeg

How the platform converts 26% of referrals into new customers

Case studies

Farfetch

How the luxury fashion retailer accelerates growth through customers

Case studies

Benefit

How the cult beauty business is magnifying brand love

Recordings

Accelerate growth through customer uniqueness

Watch our webinar and walk through our Referral Engineering® Uniqueness Manual

Recordings

Virtual workshop: Taking referral to the next level

Get best practice insights and top tips for running your best referral campaign yet

Recordings

Virtual workshop: Do More With Referral

Discover how to optimise your referral programme to fuel long-term business growth

Recordings

How to turn window shoppers into loyal customers

Discover how to serve experiences that keep your customers coming back – and introducing their friends

Recordings

In conversation with IMRG

What do dramatic changes in the retail landscape mean for your marketing budget?

Recordings

How to increase customer lifetime value post-Covid

Our webinar explores how to overcome post-pandemic challenges and create loyal advocates for your brand

Recordings

Black Friday 2021 and beyond

Discover our top tips for driving sales and acquiring loyal customers on Black Friday

Welcome to the resources hub

The Ultimate Guide to Customer Advocacy

Sodastream

Mention Me Live with Incubeta Q1

How One Advocacy Launch Made Huel a Huge Success

HMV

Feel Good Contacts

The Hoxton

Vertbaudet

Unlocking sustainable growth through customer advocacy - SAP CX Roundtable

Moss

How Huel is driving profitable, scalable growth through customer advocacy

Retention recipe book

Customer advocacy: An untapped asset

How to drive value from advocacy using Mention Me

How to turn brand fans into sustainable, organic growth

SMS & Cyber Week Webinar

Viator on the power of customer advocacy

BrandAlley

Warrior

Checklist for Evaluating a Customer Advocacy Solution

Turn Brand Fans into Profitable Revenue and Growth

4 Ways to Drive Revenue Through Your Fans

Podcast: The Business of Customer Love

No Strings Attached: Genuine Referrals as the Secret to Earned Growth

Power to the Marketer - Brand Alley

Performance Marketing World: Huel case study

Grand Tour of 57 Customer Advocacy Programmes

East Fork

Huel

How leading brands like PUMA are levelling up by activating fans

Symprove

BrandAlley

Brand advocacy for retailers

GlassesUSA

Breakfast at The Shard content

Linxea

Hypnia

Gozney

The Golden Quarter of Retail

The A-Z of Customer Advocacy

Product Launch: Deeper Insights

COAT Paints

PI Live 2022: How smart brands are future-proofing growth through customer advocacy

Fred Reichheld on...

The Martech Summit 2022: How to Unlock the True Power of Your Data in 5 Steps

allplants

Acquire your future best customers this Black Friday

PUMA

Moss Bros

Black Friday Lookbook

The Customer Advocacy Gap Report

The Big Book of Referral Engineering® Applications

Wild

Do More With Data

Advocacy Engineered

Bloom & Wild

A Beginner's Guide to Referral Engineering®

allplants

Db

kencko

Psychology of Referral

SPOKE

PrettyLittleThing

Ted Baker

Nutmeg

Farfetch

Benefit

Experimenting with Referral

Open a New Revenue Stream in 30 Days

Referral for Luxury Brands

Referral for Food & Drink Brands

Referral for Fashion Brands

We're a British Data Awards 2022 Finalist

Online Retail Q1 2022

kencko accelerates rapid growth with Mention Me

MarTech Mention Me Secures $25m in Series B Funding

Bloom & Wild Sells 250k Bouquets Through Recommendations

Pet Insurer ManyPets Boosts Word of Mouth Referrals

Mention Me Now Available on SAP Store®