The A-Z of Customer Advocacy
Against a backdrop of shrinking budgets, spiralling costs on Facebook and Google, and disappearing third-party cookies, one form of marketing has endured in its effectiveness: referrals.
Because when someone we trust recommends a brand to us, we listen.
But that's only the tip of the customer advocacy iceberg.
Instead of buying customers at any cost, it’s time to rethink how you grow your business. Dive right into the A-Z of customer advocacy to make it a reality.

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Find out how you can apply the A-Z of customer advocacy and transform your business
Whether you read it from cover to cover or skip to the sections that align best with your key business goals, our ebook reveals how to turn customer advocates into your biggest growth driver.
Download your copy now to unlock game-changing insights and practical tips to start putting an advocacy-first approach into action.

Get The A-Z of Customer Advocacy ebook
Your expert guide to building an advocacy-driven business
Take a deep-dive into 3 letters from our A-Z...

Read time: 3 mins
The A-Z of Customer Advocacy: K is for KPIs
How modern CX leaders can measure customer advocacy KPIs to turn brand fans into a sustainable channel for business growth.

Read time: 2 mins
The A-Z of Customer Advocacy: B is for Best Customers
Discover who your truly most valuable customers are through the power of Extended Customer Revenue,

Read time: 3 mins
The A-Z of Customer Advocacy: A is for Acquisition
In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).
Discover our case studies
See how other ambitious brands are driving sustainable growth and hitting their key business goals through customer advocacy.

“We’ve gained valuable insight into how to engage our customers and build lifetime value. Since implementing our programme, we’ve significantly increased core marketing metrics. Mention Me provides excellent ROI as a marketing channel.”

Steph Powell
Global Digital Acquisition Manager

“Our CEO used to go to a bag show and honk his car horn until people came around to look at our bags. Mention Me takes that same mechanic and puts more data and science behind it. It’s word of mouth on Red Bull.”

Luke Collins
Chief Commercial Officer

“Since switching from in-house referral to Mention Me, we’re acquiring 4x more customers through this channel and serve a smoother and more sophisticated journey.”

Hannah Graham
Senior Growth Manager

