The A-Z of Customer Advocacy

Against a backdrop of shrinking budgets, spiralling costs on Facebook and Google, and disappearing third-party cookies, one form of marketing has endured in its effectiveness: referrals. 

Because when someone we trust recommends a brand to us, we listen. 

But that's only the tip of the customer advocacy iceberg.

Instead of buying customers at any cost, it’s time to rethink how you grow your business. Dive right into the A-Z of customer advocacy to make it a reality. 

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Accelerating growth for leading brands

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Find out how you can apply the A-Z of customer advocacy and transform your business

Whether you read it from cover to cover or skip to the sections that align best with your key business goals, our ebook reveals how to turn customer advocates into your biggest growth driver.

Download your copy now to unlock game-changing insights and practical tips to start putting an advocacy-first approach into action.

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Get The A-Z of Customer Advocacy ebook

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Your expert guide to building an advocacy-driven business

Discover the first steps to kickstart your customer advocacy journey

Speak the lingo and share your knowledge with your team

Get inspiration from global marketing leaders and learn from their key wins

Take a deep-dive into 3 letters from our A-Z...

The A-Z of Customer Advocacy -

Read time: 3 mins

The A-Z of Customer Advocacy: K is for KPIs

How modern CX leaders can measure customer advocacy KPIs to turn brand fans into a sustainable channel for business growth.

The A-Z of Customer Advocacy: B is for Best Customers
The A-Z of Customer Advocacy -

Read time: 2 mins

The A-Z of Customer Advocacy: B is for Best Customers

Discover who your truly most valuable customers are through the power of Extended Customer Revenue,

A is for acquisition
The A-Z of Customer Advocacy -

Read time: 3 mins

The A-Z of Customer Advocacy: A is for Acquisition

In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).

Discover our case studies

See how other ambitious brands are driving sustainable growth and hitting their key business goals through customer advocacy.

“We’ve gained valuable insight into how to engage our customers and build lifetime value. Since implementing our programme, we’ve significantly increased core marketing metrics. Mention Me provides excellent ROI as a marketing channel.”

Steph Powell

Steph Powell

Global Digital Acquisition Manager

“Our CEO used to go to a bag show and honk his car horn until people came around to look at our bags. Mention Me takes that same mechanic and puts more data and science behind it. It’s word of mouth on Red Bull.”

Luke Collins

Luke Collins

Chief Commercial Officer

“Since switching from in-house referral to Mention Me, we’re acquiring 4x more customers through this channel and serve a smoother and more sophisticated journey.”

Hannah Graham

Hannah Graham

Senior Growth Manager

Ready to turn customer advocates into your biggest growth driver?

 

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Ready to turn customer advocates into your biggest growth driver?

 

Talk to Sales

CTA – 1

 

Ready to turn customer advocates into your biggest growth driver?

Talk to Sales