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How SodaStream turned
loyal drinkers into
revenue drivers

SodaStream turned its biggest fans into key revenue drivers, boosting acquisition and increasing lifetime value in a crowded market.
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2x
Referred customers spend double in their first six months
57%
Higher AOV for referred customers
200%
More revenue generated by referrers
22k+
New referrers

Growing a customer base in a crowded market

In a busy beverage market, SodaStream recognised the importance of expanding its customer base while looking after its existing fans.

It needed to increase trust, repeat purchases and average order value, while facing fierce competition from other big brands.

2x
spend from referred customers in their first six months
57%
higher AOV for referred customers

The challenge

SodaStream faced fierce competition. It needed to:
  • Increase trust in the brand
  • Drive more repeat purchases
  • Grow average order value
It needed a way to turn loyal drinkers into a channel that brings in higher-value customers.
200%
more revenue generated by referrers
22k+
new referrers

The solution: targeted referral across 11 markets

In 2018, SodaStream partnered with Mention Me to launch targeted referral campaigns, eventually across 11 global markets, rewarding loyal drinkers for sharing their love of the brand.

Mention Me helped SodaStream identify and engage high-quality customers, using trust-based referrals to drive higher-value transactions.

The approach included:

  • Targeted referral campaigns rolled out across 11 global markets
  • Incentives for loyal drinkers who share the brand with friends
  • An ongoing testing and optimisation plan

Results: turning word of mouth into
measurable growth

SodaStream's referral programme delivered strong, measurable results:
1
Over 22,000 new referrers
2
Referred customers spend twice as much in their first six months
3
57% higher AOV for referred customers
4
Active referrers drove 200% more revenue on average
Higher-value transactions from customers who arrive through the people they trust.

What's next for SodaStream

SodaStream is continuously looking to improve these numbers through an ongoing testing and optimisation plan.

Hear from SodaStream

“We see referred customers spend twice as much in their first six months.”

Dror PicGlobal E-commerce Marketing Lead, SodaStream International Ltd

Ready to turn your customers into your most powerful growth channel?

For SodaStream, referral brought in customers who spend twice as much.
It can do the same for you.
Request a demo and see what referral could do for your brand
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