See how the UK's number one vegan delivery service are maximising their first-party referral data to acquire, engage and retain more brand advocates.
allplants is a proudly plant-based, chef-made frozen meal delivery service founded in 2017 by brothers JP and Alex Petrides. What started as a passion for making eating more plants easy and delicious has grown into a movement—serving over one million meals across the UK.
Driven by a mission to inspire more people to eat sustainably without compromising on taste, allplants crafts nutritious, flavour-packed vegan dishes that are delivered frozen for maximum convenience and minimal waste. Along the way, they’ve earned a clean sweep of Great Taste Awards—proving that doing good for the planet can also taste amazing.
At the core of allplants is a simple yet powerful idea: make sustainable, plant-based eating easy, exciting, and accessible. Their menu of chef-prepared, nutritionally balanced frozen meals delivers maximum flavor with minimum effort—empowering everyone from seasoned vegans to the plant-curious to enjoy more plants at mealtimes.
Each dish is handmade with real, whole-food ingredients and flash frozen to lock in taste and nutrition. Customers can build their own subscription box or order on-demand, choosing from globally inspired mains, sides, breakfasts, and sweet treats. With nationwide delivery and a constantly evolving menu, allplants is redefining both convenience and conscious consumption—meal by meal.
To cultivate meaningful relationships with their community, allplants leverages Klaviyo to deliver highly personalized, data-driven communications across email and SMS. From welcome flows to post-purchase moments and loyalty rewards, every message is tailored to strengthen customer engagement and long-term retention.
Crucially, Mention Me plays a key role in powering allplants’ advocacy marketing. By sending email opt-ins to Klaviyo in real time, Mention Me enables allplants to identify and nurture their most valuable brand fans. With this integrated referral data, allplants can create bespoke emails for customer segments based on referral behaviour—leading to a 5x increase in engagement.
By combining smart segmentation with advocacy insights, allplants transforms happy customers into loyal ambassadors—and sparks meaningful growth, one connection at a time.
By combining delicious, plant-based meals with data-driven personalization, allplants is redefining how modern brands connect with conscious consumers. Through the powerful integration of Klaviyo and Mention Me, they’re turning happy customers into active brand advocates—driving a 5x boost in engagement and long-term loyalty. It’s a winning recipe for sustainable growth and community-led success.
