Referral software for pet brands
Pet owners love talking and sharing, but you’re missing out on most of it. On WhatsApp, in dog parks, and even in vet waiting rooms, recommendations happen whether you track them or not. We help you capture those offline referrals, attribute the sale, and reward the person who made it happen.
Get more value from every referred customer
For D2C brands selling food, supplements, and flea treatments for pets, a referred customer can generate value well beyond their first purchase. If they stay subscribed or continue replenishing, one recommendation can lead to a longer stream of revenue. Mention Me helps you track this revenue as well as their value throughout their interaction with your brand.
Build trust into high-consideration purchases
Pet owners typically research their options to find the right fit for their pet. At this point, a recommendation from another pet owner provides relevance and trust that a generic search ad may not. Referrals give you a gateway into that decision-making process, and with Mention Me, you can ensure they have a smooth journey even after they decide.
Bring offline word of mouth into your marketing
A lot of pet-owner advocacy happens away from a brand’s website. Someone asks what food another owner uses at the park, what flea treatment they recommend, or which insurer covers their pet. Name Share® by Mention Me helps capture these conversations, bringing more of that offline advocacy into a measurable programme.
Name Share® brought in 51% of Symprove's and 58% of Gozney's referred customers. It also drives 34% of referrals on average across the Mention Me network.
Personalise the referral experience
Mention Me’s AI-powered referral software can help pet brands tailor referral messages and rewards to different customer segments. It offers predictive segmentation, which helps pet brands identify customers most likely to share and serve them the right referral offer at the right time, lifting share rates by 31%.
Build an owned channel alongside paid acquisition
Paid search and social require ongoing investment to maintain customer acquisition. Referral marketing activates existing customers to bring in new ones, and with Mention Me, you can create an acquisition channel that grows from the customer base.
Get more value from every referred customer
For D2C brands selling food, supplements, and flea treatments for pets, a referred customer can generate value well beyond their first purchase. If they stay subscribed or continue replenishing, one recommendation can lead to a longer stream of revenue. Mention Me helps you track this revenue as well as their value throughout their interaction with your brand.
Build trust into high-consideration purchases
Pet owners typically research their options to find the right fit for their pet. At this point, a recommendation from another pet owner provides relevance and trust that a generic search ad may not. Referrals give you a gateway into that decision-making process, and with Mention Me, you can ensure they have a smooth journey even after they decide.
Bring offline word of mouth into your marketing
A lot of pet-owner advocacy happens away from a brand’s website. Someone asks what food another owner uses at the park, what flea treatment they recommend, or which insurer covers their pet. Name Share® by Mention Me helps capture these conversations, bringing more of that offline advocacy into a measurable programme.
Name Share® brought in 51% of Symprove's and 58% of Gozney's referred customers. It also drives 34% of referrals on average across the Mention Me network.
Personalise the referral experience
Mention Me’s AI-powered referral software can help pet brands tailor referral messages and rewards to different customer segments. It offers predictive segmentation, which helps pet brands identify customers most likely to share and serve them the right referral offer at the right time, lifting share rates by 31%.
Build an owned channel alongside paid acquisition
Paid search and social require ongoing investment to maintain customer acquisition. Referral marketing activates existing customers to bring in new ones, and with Mention Me, you can create an acquisition channel that grows from the customer base.
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Find out how Feel Good Contacts increases retention by 19% year-over-year with Mention Me
Read the case study
Find out how Feel Good Contacts increases retention by 19% year-over-year with Mention Me
Read the case study
Discover how Symprove converted 34% of recommendations to new customers with customer advocacy
Read the case study
Discover how Symprove converted 34% of recommendations to new customers with customer advocacy
Read the case study
“By integrating customer advocacy data, we’ve changed how we segment and communicate to our customer base. It’s h“Running the A/B tests on Mention Me showed us that offering £5 or £5 credit to our customers for referrals, and providing the referrer with £5 off on our website, worked significantly better. The numbers proved it.Additionally, through referrers brought to us by Mention Me, we've increased new customer acquisition by 10%.”elped us identify who our biggest advocates and most loyal customers are, helping us to overcome rising paid media and acquisition costs.”
Nimesh Shah
COO, Feel Good Contacts
“We’re already increasing revenue through brand advocates who spend more and introduce their friends. Now, we’re exploring how to use advocacy data to streamline our marketing channels, maximise efficiency, and drive even higher ROI.The Mention Me platform helps us identify our best customers, understand what resonates with them, and drive more referrals — turning customer advocacy into a key growth channel for Gozney.”
Arthur Brunetti
Digital Marketing Executive, Gozney
Reach customers when they’re most ready to share
Place referral opportunities at key customer moments, including post-purchase experiences and parcel inserts, when customers are already engaged with your brand.
Find out more about our referral marketing software
Reach customers when they’re most ready to share
Place referral opportunities at key customer moments, including post-purchase experiences and parcel inserts, when customers are already engaged with your brand.
Find out more about our referral marketing software
Find the customers who are ready to advocate
Use our Propensity to Refer machine-learning model to identify customers most likely to refer your pet brand. This enables targeted offers and personalised messaging that drive advocacy and retention.
Check out our features for personalised referral marketing
Find the customers who are ready to advocate
Use our Propensity to Refer machine-learning model to identify customers most likely to refer your pet brand. This enables targeted offers and personalised messaging that drive advocacy and retention.
Check out our features for personalised referral marketing
Bring referral data into your wider marketing strategy
Connect your referral data with your existing marketing stack, including platforms such as Klaviyo, so that advocacy can inform wider customer journeys and campaigns.
Bring referral data into your wider marketing strategy
Connect your referral data with your existing marketing stack, including platforms such as Klaviyo, so that advocacy can inform wider customer journeys and campaigns.
Resources to get you started
Podacast
How Fluffy pet insurance uses customer love for a competitive advantage
See why the CEO of Fluffy pet insurance values customer experience and how he uses it as an approach to customer advocacy.
Blog
Why trust and advocacy are important for pet brands
Find out how pet owners view trust and why it’s important to establish this trust alongside customer advocacy.
CASE STUDY
100+ examples of customer advocacy programmes in 2026
Learn how companies across industries, including pet brands, run refer-a-friend programmes effectively, and how it benefits them.
See how referral could work for your pet brand
The right referral programme can turn everyday recommendations into a repeatable acquisition channel for your pet brand. With Mention Me, you can measure the value of those recommendations and keep improving how they perform.
Book a demo
See how referral could work for your pet brand
The right referral programme can turn everyday recommendations into a repeatable acquisition channel for your pet brand. With Mention Me, you can measure the value of those recommendations and keep improving how they perform.
Book a demo