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How Suncamp Holidays
turned word of mouth into
€433,874 in revenue

Suncamp Holidays turned informal holiday recommendations into a structured, trackable revenue channel, with referred bookings worth over €1,000 on average.
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€433,874
Total referral revenue
€1,057
Average value of a referred booking
377
New customers booked through referral
8.12%
Share rate

A high-trust, high-consideration decision

Booking a family holiday is a big decision. Holidaymakers research for weeks, compare options across aggregators and online travel agents, and lean heavily on the recommendations of friends and family before they commit.

For Suncamp Holidays, offering camping and mobile-home holidays across Europe, word of mouth has always been one of the most powerful drivers of new bookings.

€433,874
total referral revenue
€398,497
revenue from new referred customers

The challenge

The challenge was capturing those recommendations:
  • Recommendations happened in WhatsApp groups, at the campsite and around the dinner table, with none of it measurable
  • The cost of acquiring new customers through paid channels kept climbing
  • Intermediaries took a share of the margin on every booking
Suncamp needed a way to make word of mouth measurable, attributable and repeatable.
€1,057
average value of a referred booking
3,613
referral share responses (clicks and name searches)

The solution: referral that captures every share

Suncamp Holidays launched a referral programme with Mention Me. Existing guests are invited to share Suncamp with the people they would genuinely recommend a holiday to, and every share, click and resulting booking is captured and attributed.

Name Share® captures referrals that happen offline and in conversation, so Suncamp picks up the recommendations made face to face on the campsite, exactly where holiday decisions are made.

The approach included:

  • Inviting existing guests to share with friends and family
  • Attributing every share, click and booking to revenue
  • Name Share® to capture recommendations made in person

Results: turning word of mouth into
measurable growth

Since launch, Suncamp Holidays' referral programme has delivered:
1
€433,874 in total referral revenue
2
€398,497 from new referred customers
3
377 new customers booked through referral
4
An average referred booking worth €1,057, with an 8.12% share rate
A focused group of loyal guests driving a meaningful, compounding revenue stream.
All results reflect all-time referral programme performance via Mention Me.

Why referral works for holiday brands

A holiday is one of the most talked-about purchases a customer makes, before, during and long after the trip. That makes recommendation a natural acquisition channel for holiday brands looking to grow without leaning ever harder on paid media and intermediaries.

Ready to turn your customers into your most powerful growth channel?

For Suncamp Holidays, referral turned campsite conversations into high-value bookings.
It can do the same for you.
Request a demo and see what referral could do for your brand
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