Guide to the Psychology of Referral

Every day, underlying psychological principles impact the decisions your customers make.

Understanding these principles gives you a way to figure out your customers' motivations, behaviour, and the reasons they refer.

Read the guide to discover the key psychological principles that affect your referral programme, as well as how you can successfully apply them to your campaigns, including:

  • What motivates your customers to refer a friend?
  • Caldini’s 6 weapons of influence (and how to use them)
  • Nudge Theory
  • Referral checklist: putting psychological principles into action