Guide to the Psychology of Referral

It's not only discounts that make refer-a-friend-programmes successful.

Recommending brands to our friends and family taps into a much deeper human need for social recognition and belonging.

Exploring the role of psychology in referral marketing, this guide reveals:

  • What motivates customers to recommend brands
  • Cialdini's 6 weapons of influence
  • How to construct a testing matrix around psychological enablers and barriers.

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Guide to Psychology of Referrals

Download our Guide to the Psychology of Referral