How ESN turnedfitness fans into58,456 new customers
The sports nutrition brand turned the conversations happening in gyms and group chats into a measurable acquisition channel, generating €8.9M in referral revenue.
58,456
New customers acquired through referral
314,963
Customers who shared with friends
€8.9M
Total referral revenue
5.97%
Share rate
Customers who already talk about the products
Sports nutrition is a fiercely competitive category where loyalty is hard-won. Consumers are knowledgeable, price-aware and always weighing up alternatives.
For ESN, the opportunity was clear: its customers were already passionate about the products, regularly discussing supplements, training stacks and results in gym communities and online forums.
58,456
new customers acquired through referral
€8.9M
total referral revenue
The challenge
The challenge was capturing that enthusiasm:
- Making customer acquisition sustainable in a competitive category
- Capturing the recommendations happening in gyms and online forums
- Turning them into a structured, measurable channel that scales with the business
ESN needed a way to turn organic enthusiasm into an acquisition channel it could measure and grow.
314,963
customers who shared with friends
5.97%
share rate
The solution: formalising word of mouth
Mention Me's referral platform made it simple for gym-goers and fitness fans to share their favourite products with training partners and friends.
Name Share® captures the referrals that happen in everyday conversation, a channel that traditional tracking misses entirely.
The programme meets customers where recommendations happen:
- In gyms and training sessions
- In group chats
- In conversations about results
Results: turning word of mouth intomeasurable growth
Since launch, ESN's referral programme has delivered:
1
58,456 new customers acquired through referral
2
314,963 customers who shared with friends
3
€8.9M in total referral revenue
4
A 5.97% share rate
People who train together share what works.
All results reflect all-time referral programme performance via Mention Me.
Why referral works for health and wellness brands
Health and wellness products become part of people's daily routines. They're visible, talked about and recommended with conviction, which makes wellness one of the strongest categories for referral. ESN's programme proves it.
Ready to turn your customers into your most powerful growth channel?
For ESN, referral turned everyday recommendations into €8.9M in revenue.
It can do the same for you.
Request a demo and see what referral could do for your brand
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