Referral Marketing Software for Pharmacies

WHY PHARMACY IS DIFFERENT

Most pharmacy recommendations happen off the record

A friend asks where you get your supplements or your prescriptions. You answer in a WhatsApp group, over dinner or at the surgery desk. None of that is tracked today, so none of it shows up in your numbers.

34%

of referrals across Mention Me programmes come through a name given in conversation.

Referred customers are more likely to refer someone else, which is the compound effect that keeps growth going.

25%

Average increase in repeat purchase across our programmes. Some brands are well above that.

WHERE IT HAPPENS

Capture recommendations where people actually talk

Group chats

“Has anyone got a recommendation for a good multivitamin?” Someone quotes a name, and that is a referral.

IN STORE AND ON THE PHONE

Consultation follow up

After the order, the customer is already thinking about who else to tell. The offer appears at that moment.

REPEAT ORDERS

Repeat reminders

Reorders give you many natural moments to ask, not one. Advocates rise to the top of the base.

SOCIAL

Dark social

When a product link is shared in a chat, we track who shared it and who clicked, without asking for codes.

WHAT PHARMACY TEAMS TELL US

The problems you’re already solving

“Our growth comes from paid, and paid keeps getting dearer.”

Rising cost per acquisition in a crowded category, with a new clinic popping up every week.

Referral lowers blended acquisition cost and gives you a channel that is not an auction.

“We have never really explored other ways to get customers.”

Strong retention and profitable trading, but no structured programme for word of mouth.

Start with advocates already in your base, then build a programme around them.

“We don’t want to pay people for a discount they’d buy anyway.”

Affiliate and discount-led schemes feel risky, and cash rewards damage trust with the customer’s friends.

Reward the recommendation, not the medicine, and weight the reward to the person recommending.

“If the regulator gets involved, we could be the example.”

Fear of the GPhC, ASA and MHRA, and of a rule being applied unfairly across the sector.

Compliance is built into terms, journeys, monitoring and audit trails from day one.

“Our developers have a backlog. We can’t build this ourselves.”

Internal teams are stretched, and scoping a referral build takes months. After launch, someone still has to test it, maintain it and keep it compliant.

Skip the build. Start from benchmarks drawn from 45,000+ A/B tests across 500+ brands, with our AI assistant guiding set up and optimisation.

“We need to know which growth is real, and which we’d have had anyway.”

Finance and the board want to see customers who wouldn’t have found you otherwise, not existing demand arriving with a discount code.

We check incrementality against your own data before you commit, and show how it compares with brands in your category.

HOW NAMESHARE WORKS IN PHARMACY

Trust travels by name, not by discount code

A friend asks where you buy your vitamins or your weight loss support. Instead of sending a code, you say the name. The new customer gets a prompt, and the recommendation is tracked and rewarded.

Where do you get your vitamins?

Try my pharmacy. Just say Sarah at checkout

A customer recommends your pharmacy in conversation, in a group chat or in person.

Been referred by a friend?

Sarah J

Apply

Their friend visits your site and sees a prompt: have you been referred by name?

SSarah

PPriya

Name matched · new customer tracked

We match the name to the advocate and track the new customer.

Sarah

Reward sent

Priya

Welcome offer

ChannelNameShare

We reward both, and attribute the channel so you can see what it is worth.

BUILT FOR YOUR SIDE OF PHARMACY

Two categories, two different jobs

Medicines and health

Win trust for a regulated purchase without stepping outside the rules.

Journeys checked against GPhC, ASA and MHRA guidance before they go live

The referral offer only appears after the clinical consultation

Reward the recommendation, never the prescription

Codes shared on public social flagged and pulled, with a full audit trail

Supplements, wellness and repeat

Turn everyday recommendations into customers who keep reordering.

Capture the names and links shared in chats, not just codes

Rewards set from category benchmarks, not guesswork

Find your advocates in your own purchase data

See which referred customers reorder, and how often

victoria-aleksandrova-9zsiNYwvYCM-unsplash

COMPLIANCE BY DESIGN

Built for the rules that now apply

Prescription only medicines cannot be advertised to the public, and the ASA has been clear that a referral scheme’s owner is responsible for the advertising it generates, including posts made by customers.

Terms and confirmations reviewed against current guidance before launch

Fraud and eligibility checks on every referral before a reward is issued

Customer-shared codes monitored and acted on quickly

Reward limits and volume caps per customer

Full audit trail of every referral, code, reward and confirmation

Briefing and accountability for agencies and affiliates in writing

CUSTOMERS WE’VE WORKED WITH

Health brands growing with referral

Results from programmes in regulated and health categories. Figures are shown for reference and are the brands’ own results.

Symprove

51%

of new customers acquired via NameShare, with 18% higher average order value from referred customers.

Health and wellness

Sunday Natural

78,066

new customers and €10.6m in referral revenue, driven by NameShare capturing in-conversation recommendations.

Premium natural health

Linxea

30%

lower cost per acquisition than target, in a regulated category.

Regulated category

Got more questions? We’ve got answers.

How do we know referral is driving new customers, not just rewarding people who would have bought anyway?

We work through your own data before you commit. We separate referred customers who were genuinely new from those already buying from you, so the figures you take to the board are the ones you can defend.

How does the programme stay within ASA and GPhC rules?

Terms, confirmations and reward wording are checked against current guidance before launch. No medicine appears in a referral journey until clinical checks are complete, and codes shared on public social are monitored with a full audit trail. This is general information, so you should still have your own compliance team review the set up.

How do you stop fraud and reward abuse?

Every referral goes through fraud and eligibility checks before a reward is issued. Self-referrals, repeat claims by the same person and codes posted to public deal sites are flagged automatically, and reward limits per customer cap your exposure. Every flagged case is logged in the audit trail, so you can show exactly what was blocked and why.

How long does it take to launch?

Most brands go live in 1 to 3 days. Onboarding is self-serve, with our AI assistant guiding you through set up, from connecting your platform to choosing rewards based on category benchmarks. Your developers don’t need to build a referral feature from scratch.

How is pricing set?

Pricing works on a slider. You choose a starting point that fits your budget, so you can start with less risk, reach profitability on the channel, and move up the slider as the results grow.

What data do you need, and how is it protected?

We start with aggregate transaction volumes, under an NDA if you prefer. We are ISO 27001 certified, act as a GDPR data processor, and hold data outside the US.

Make word of mouth your healthiest source of new customers.