How GlassesUSA.comgrew new customer revenueby 43%
The prescription eyewear retailer is testing its assumptions and building a steady stream of high-value brand fans through referral.
53%
Increase in new customer acquisition in 12 months
43%
Increase in new customer revenue
13%
Higher AOV for referred customers
77%
of referred customers come via Name Share®
Going beyond a plug-in referral widget
The leading online retailer for prescription eyewear partnered with Mention Me in 2018 to accelerate customer acquisition and get more value from existing customers.
Today its programme taps into organic word of mouth through Name Share®, which drives 77% of referrals without the need for codes or links.
53%
increase in new customer acquisition in 12 months
77%
of referred customers come via Name Share®
The challenge
GlassesUSA.com had ambitious growth goals:
- Accelerating new customer acquisition
- Extracting more value from existing customers
- Finding something more sophisticated than a plug-in referral widget
It needed a referral partner that could scale with its ambitions and keep improving through ongoing experimentation.
13x
more new customers introduced by referred customers
13%
higher AOV for referred customers
The solution: ongoing experimentation
GlassesUSA.com built its programme with Mention Me and kept testing its assumptions. Name Share® lets customers refer friends simply by name, capturing the recommendations that never involve a code or a link.
Ongoing experimentation has delivered:
- A 53% increase in new customer acquisition
- A 43% increase in new customer revenue
- Referred customers who generate 13x more new customers
Results: turning word of mouth intomeasurable growth
GlassesUSA.com's referral programme delivered strong, measurable results:
1
53% increase in new customer acquisition in 12 months
2
43% increase in new customer revenue
3
Referred customers introduce 13x more new customers
4
Referred customers spend 13% more on average
Referred customers keep generating more new customers and spend more on average.
What's next for GlassesUSA.com
GlassesUSA.com plans to segment customers by their referral propensity to further optimise performance and scale its programme.
Hear from GlassesUSA.com
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