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How vertbaudet wins
customers who come
back twice as often

The online children's retailer turned its loyal fanbase into an acquisition channel with Mention Me, winning higher-value customers at almost half the price of traditional paid channels.
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40%
Cheaper to acquire customers via referral than Google Shopping
22%
Uplift in AOV from referred customers
2x
Referred customers are 2x more likely to purchase again
31%
of referred friends go on to share themselves

Turning happy customers into profitable growth

As a forward-thinking, customer-centric business, vertbaudet saw a big opportunity to drive profitable growth through its many happy customers.

Its audience, particularly young mothers, places high value on trusted recommendations from one another.

40%
cheaper to acquire customers via referral than Google Shopping
2x
more likely that referred customers buy again

The challenge

vertbaudet knew the recommendations were already happening. The challenge was capturing them:
  • Turning everyday conversations between parents into measurable new customers
  • Avoiding the time and effort of building an in-house referral programme
  • Acquiring higher-value customers without relying on expensive paid channels
They needed a partner that could plug into the conversations already happening around the brand and turn them into a profitable acquisition channel.
22%
uplift in AOV from referred customers
31%
of referred friends go on to share

The solution: referral built around real conversations

vertbaudet chose Mention Me to run its referral programme. A standout was Name Share®, which lets customers simply use their friend's name at checkout, fitting perfectly into the conversations happening around the brand.

‘Thanks to strategic A/B testing and optimisation of the customer journey, our programme has gone from strength to strength,’ said Raphaele Provost, Lead CRM.

The approach included:

  • Launching first in two core markets: Germany and Austria
  • Name Share® so friends can be referred by name, with no code or link
  • Strategic A/B testing and optimisation of the customer journey

Results: turning word of mouth into
measurable growth

In 12 months, vertbaudet acquired higher-value customers at almost half the price of traditional paid channels:
1
40% cheaper to acquire customers via referral than Google Shopping
2
22% uplift in AOV from referred customers
3
Referred customers are 2x more likely to purchase again
4
31% of referred friends go on to share themselves
Less than two months after launch, the revenue generated through Mention Me had already covered vertbaudet's yearly investment.

What's next for vertbaudet

vertbaudet is set to expand its programme into its next core market. With a rich set of first-party referral data, it also plans to enrich customer insights, improve segmentation and drive more value across its wider marketing channels.

Hear from vertbaudet

“Less than 2 months after launching, the revenue generated through Mention Me had already covered our yearly investment and the performance has just kept on increasing.

We now plan to use our first-party referral data to enrich our customer insights, improve our segmentation and drive higher engagement across our base.”

Gabriela RothHead of Marketing, vertbaudet

Ready to turn your customers into your most powerful growth channel?

For vertbaudet, referral delivered higher-value customers at almost half the cost of paid search.
It can do the same for you.
Request a demo and see what referral could do for your brand
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