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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

Brand advocacy

Infographic: Secrets of a referable brand

Infographic on the ingredients of a referable brand. Who do we trust most and what combination of brand values & offer is most likely to drive a recommendation.

How referral is driving success for Zipcar

Zipcar have turned referral into a key marketing channel with their refer-a-friend programme powered by Mention Me. Read about their success in this case study.

Perfect Fit: Tailor-Made Referral Program for Schuh Footwear

Case study looking at how footwear retailer Schuh is harnessing customer advocacy with a referral programme powered by the Mention Me Software.

Marketing trends

The rise of Shoppable Marketing in the fashion sector

Unleash the potential of shoppable marketing. Discover Instagram's shoppable tags, Google's similar items, & clickable videos.

Marketing trends

WeChat: the most powerful end-to-end marketing channel on earth?

Discover the power of WeChat in China, offering a seamless customer experience with multiple functions and touchpoints controlled within one platform.

Marketing trends

Chatbots: the future of marketing or the latest on-trend gimmick?

Chatbots that interact with customers in real-time by simulating authentic two-way conversations. A game-changer for e-commerce or a marketing gimmick?

Marketing trends

5 Trends of 2016 Pointing to the Importance of Trust Based Marketing

As consumer trust in traditional broadcast advertising has continued to diminish, this has been a breakthrough year for the phenomenon known as trust marketing.

Brand advocacy

Harnessing word of mouth for viral growth

We believe referral marketing is the most powerful form of marketing. Read our practical steps for putting together a successful referral marketing campaign.

Marketing trends

Ad Blocking: Navigating Barriers with Relevancy

Emergence of ad blocking means brands need to look beyond paid advertising. Via timely, relevant, personalised content & embracing the power of referrals.

Brand advocacy

FB's Algorithm Changes: Opportunity for Referral Marketers

Referral is driven by real conversations being shared organically via social channels. Facebooks algorithm puts authentic referrals above old-school paid media

Press releases

eHarmony: Share the Love & Get Rewarded with Mention Me

eHarmony aim to build relationships that last. Similarly, they partnered with Mention Me to build Word of Mouth as a long term marketing channel.

Brand advocacy

Nudging to Success: Part 3 of the Referral Psychology Series

Explore why the science of influence is the most reliable referral conversion strategy there is. The topic is 'nudging' and how it can help you get referrals

Brand advocacy

How to build a brand without spending a fortune

What is the evolving future of brand marketing? Trusted recommendation and referral will be the brand building channel of the future.

Brand advocacy

Focusing on Referrals: The Glasses Direct Story

Learn how Glasses Direct has gone from strength to strength with Mention Me's referral marketing platform

Brand advocacy

Integrating Refer a Friend into your business

Discover effective ways to add a Refer-a-Friend program that drives growth and strengthens customer relationships in your business.

Marketing trends

Seek out the Deal Seekers

Learn how to attract deal seekers effectively and convert them into loyal customers without compromising your brand value.

Brand advocacy

Refer-a-friend vouchers: why offer discounts on other sites?

Refer-a-friend vouchers can be a powerful way to get refer-a-friend to be more effective for an online business. Boost customer acquisition by up to 20%.

Referral success story: Roku

Discover how Roku leveraged referral marketing to drive growth and build a loyal customer base.

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