eHarmony: Share the Love & Get Rewarded with Mention Me
By Angela Southall — July 26, 2016
eHarmony, one of the leaders in the online dating industry has selected Mention Me to run its new referral programme.
The science based relationship site is committed to helping singles find the best possible match via its unique Compatibility Matching System®. With over 80 per cent of eHarmony relationships in the UK becoming long term and a third ending in marriage, it’s certainly getting something right. So the company is keen to provide its 4m UK members with a platform where they can share their positive experiences and drive new customer acquisition. They have partnered with the referrals specialists Mention Me, using their leading technology to maximise the opportunity.
According to Rachael Lloyd, Senior PR & Communications Manager: “In the dating industry we offer a clear differentiator in that we aim to build relationships that last. Similarly, we were looking for a referral partner that we could work with long term to optimise and develop Word of Mouth as a new marketing channel. The Mention Me platform provides us with the tools to AB test different rewards, messages and sharing mechanisms to identify what resonates best with our customers.
eHarmony joins a growing number of companies who have chosen Mention Me to help them translate positive brand sentiment into a customer acquisition tool. Andy Cockburn, CEO of Mention Me said “We are delighted to be working with eHarmony. Their approach to dating should translate well into building referrals into a growing part of their business. We look forward to working closely with them to help them reward their happy customers.”
About Mention Me: Mention-Me.com provides retailers with a referral solution which enables them to turn word-of-mouth into a marketing channel. They work in partnership with retailers to ensure best practice and testing result in world class referral programmes.
Partnerships like eHarmony’s show the strength of referral schemes, and a referral marketing platform gives you the tools to run and measure similar programmes with confidence.
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