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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

Latest posts

People

A day in the life of... Amara, Inbound SDR Lead

We caught up with Amara, Inbound SDR Lead, to find out how she’s finding her new role and why she was excited to re-embrace the company culture.

Brand advocacy

The 5-star opportunity you’re missing with positive reviews

If you've got happy customers leaving reviews on your website, leverage this fandom with a referral programme to drive powerful brand advocacy.

Mention Me updates

Turn more customers into fans (while driving the next best action)

Enhance drives more value from every customer, wherever they are in their lifecycle — majorly accelerating customer acquisition and engagement.

Partnerships

Who’s your match made in marketing heaven?

There are a huge variety of Martech providers out there looking to become a part of your marketing stack. But which is your perfect partner?

Marketing trends

Championing Earned Growth

Andy Cockburn, CEO at Mention Me, on how a new metric complements Mention Me’s vision to make all brands think advocacy-first.

How SPOKE uses referral data to supercharge paid social

SPOKE, the menswear retailer, boosts paid social performance using first-party referral data. Discover their success in driving conversions and lowering CPA.

Press releases

MarTech's Mention Me Raises $25M in Series B Funding

The customer advocacy platform will use the funding to fuel international expansion and product development.

How to make data driven decisions with confidence

We're on a mission to shine a spotlight on the marketers doing brilliant things with first-party customer data. Learn more (and check out case studies) now.

Marketing trends

How consumers shopped in (and out of) lockdown in 2021

Shopping trends have fluctuated this year, but there has been a clear shift to ecommerce. Find out how consumers shopped in (and out) of lockdown in 2021.

Press releases

Bloom & Wild: 250K Bouquets Sold via Customer Referrals

Find out how online florist Bloom & Wild has accelerated growth through customer recommendations.

Marketing trends

Seven of the best brand campaigns in 2021

It's been another busy year, and marketers have been hard at work executing some stellar brand campaigns. Here are 7 of our favourites from 2021.

Brand advocacy

Bloom & Wild Exceptional £17m Sales via Referral Marketing

Lindsay Newell, Head of UK Marketing at Bloom & Wild, discusses how Referral Engineering™ acquires new, quality customers with high lifetime value (LTV).

People

A day in the life of... Nats, Head of Sales

Find out what Natalie Barrie, Head of Sales at Mention Me, gets up to on an average day in the office.

Customer advocacy

How to grow your customer base (without a discount in sight)

Luxury brands can no longer rely on name recognition to grow their customer base. Find out why referral is the perfect way to build brand affinity.

Customer advocacy

Money talks: why referral customers are a growth goldmine for financial brands

A referral marketing channel has the potential to unlock huge brand growth for finance and insurance providers. Here's why.

Customer advocacy

Marketers, bookmark this: the Glossary of Referral Engineering®

Learn the terms of Referral Engineering™ and see you how they fit together to create a high-performing marketing channel (without a big budget).

Customer advocacy

Chinese Singles Day: the biggest retail opportunity on the planet

Launched in 2009 by online market Alibaba, Chinese Singles' Day is now the world's biggest retail event and a huge opportunity for western brands.

Db: 5xROI with Ref Engineering - The Power of Word of Mouth

Referral Engineering™ drives success for travel gear retailer Db. Luke Collins, Head of Digital, shares how it acquires high-quality customers & delivers 5x ROI

People

Year-Round Diversity: Going Beyond Black History Month

October marks Black History Month in the UK, but how can companies work on diversity and inclusion all year round?

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