Co-founders Andy Cockburn and Tim Boughton reveal their inspiration for Mention Me, how things have changed, and their plans for the future.
.png)
On 1st October, we hosted the Mention Me awards ceremony to celebrate the very best in referral marketing. Here are our favourite moments.
Shops reopening on 15th June hasn't impacted new customer acquistion and retention for multi-channel and ecommerce brands across sectors as you might expect
With the pandemic increasing ecommerce activity yet decreasing consumer trust, a customer-centric brand marketing strategy is now more important than ever.
Customer retention matters just as much as new customer acquisition. Here's why it's time to prioritise existing customers in your business strategy.
From refer-a-friend offers to out-of-home advertising, we explore how brands across sectors are increasing brand awareness and sales in the age of Covid-19.
In March, retail sales dropped by 8.7%, the biggest loss on record. But online orders and referrals are rising as consumer appetite for fashion brands returns.
Muddy Puddles' Marketing Director on how its refer-a-friend programme increases core metrics, during the Coronavirus pandemic and beyond.
.png)
The Coronavirus pandemic isn't causing every business to suffer. For these 5 industries, it's increasing sales and revenue, supported by referral marketing.
.jpg)
The Coronavirus crisis is challenging businesses to address marketing differently and focus on long-term brand building. Brewdog and Pret are good examples.
Referral and Retention marketing technology business Mention Me, announces a second raft of senior appointments across the business.
Andy Cockburn, Mention Me CEO, discusses customer acquisition, retention, French brand pitches, and teamwork in his busy week.
Learn how eco-friendly challenger brands use referral marketing to boost customer acquisition, loyalty, and brand advocacy for sustainable growth.
See how likely customers are to recommend your brand. Our Customer Advocacy Report 2023 reveals trusted advertising sources, referrable business traits, & more.
Refer-a-friend should form a key part of your marketing plan. Referred customers are often more valuable than those acquired via other sources with higher LTV.
Mention Me's third annual research report on Black Friday shopping trends reveals the sentiment, shopping habits, and expectations for the retail event.
Referral can drive new customer acquisition, increase lifetime value and get people talking about your brand. But the truth is, it doesn't always work.
Our latest research into customer advocacy in France shows the real influencers on consumer buying decisions are those closer to home: our friends.
Your marketing strategy likely includes millennials, but what about Gen Z? This demographic already has a buying power of $44bn. Here's how to engage them.
