How referral is driving success for Zipcar

By Angela Southall — December 21, 2017 -

Zipcar have built up a huge membership base who love the freedom the car club offers and who have become loyal ambassadors. Wanting to capture and reward this advocacy, Zipcar decided to launch a referral programme.

Through a strategy of testing and optimsation utilising Mention Me's refer-a-friend platform, the program has gone from strength to strength and it is now a key marketing channel for Zipcar.

Dave McKean Member Marketing Manager, EMEA at Zipcar said “Mention Me has a fantastic USP that really delivers. Easy integration, ease of use for the customer, flexible, test-able and just generally a great product.”

Zipcar referral message

Download the Zipcar case study to read more about their referral programme success.

Brand love: 5 sure fire ways you know you have a referrable brand

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What’s new from Mention Me in 2024? Check out our latest innovations and improvements — all designed to help you maximise your referral programme and drive optimisations across your wider marketing strategy.

Here’s your sneak peek…

Mention Me Product Highlights 2024

Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.

Referral marketing -

We analysed over 9,000 A/B tests from 800 businesses to discover which types of experiments really boost referral performances.

By tweaking aspects like the text, rewards, and images in referral offers — and measuring results when tests were statistically significant — we now know the most impactful tests to run in 2025.

We also used Generative AI to analyse parts of our referral offer designs, combining these findings with our historic A/B test results to see which imagery captivates customers the most.

So, which design elements spark referrals? Are simple offers or detailed promotions better for acquiring new customers?

Read on to find out…

The Most Important A/B Tests to Run in 2025: Our Research Revealed

We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.