How referral is driving success for Zipcar

By Angela Southall — December 21, 2017

Zipcar have built up a huge membership base who love the freedom the car club offers and who have become loyal ambassadors. Wanting to capture and reward this advocacy, Zipcar decided to launch a referral programme.

Through a strategy of testing and optimsation utilising Mention Me's refer-a-friend platform, the program has gone from strength to strength and it is now a key marketing channel for Zipcar.

Dave McKean Member Marketing Manager, EMEA at Zipcar said “Mention Me has a fantastic USP that really delivers. Easy integration, ease of use for the customer, flexible, test-able and just generally a great product.”

Zipcar referral message

Download the Zipcar case study to read more about their referral programme success.

Referrable_brand_secrets

Brand love: 5 sure fire ways you know you have a referrable brand

Never miss another update

Subscribe to our blog and get monthly emails packed full of the latest marketing trends and tips

You might also enjoy

Shopify Refer-a-Friend: 7 Mistakes Killing Your Referral Programme

Set up your Shopify refer-a-friend programme, but seeing no results? Here are 7 mistakes hurting it, and how to fix each one.

Influencer Marketing ROI: How to Calculate and Increase

Discover 7 reasons influencer discovery tools built on first-party data outperform scraped databases, from better accuracy to higher campaign ROI.

Using Ecommerce Influencer Marketing to De-Risk New SKUs

Discover 7 reasons influencer discovery tools built on first-party data outperform scraped databases, from better accuracy to higher campaign ROI.

Stay in the know

Subscribe to our blog and get monthly emails packed full of the latest marketing trends and tips