How referral is driving success for Zipcar

By Angela Southall — December 21, 2017

Zipcar have built up a huge membership base who love the freedom the car club offers and who have become loyal ambassadors. Wanting to capture and reward this advocacy, Zipcar decided to launch a referral programme.

Through a strategy of testing and optimsation utilising Mention Me's refer-a-friend platform, the program has gone from strength to strength and it is now a key marketing channel for Zipcar.

Dave McKean Member Marketing Manager, EMEA at Zipcar said “Mention Me has a fantastic USP that really delivers. Easy integration, ease of use for the customer, flexible, test-able and just generally a great product.”

Zipcar referral message

Download the Zipcar case study to read more about their referral programme success.

Referrable_brand_secrets

Brand love: 5 sure fire ways you know you have a referrable brand

Never miss another update

Subscribe to our blog and get monthly emails packed full of the latest marketing trends and tips

You might also enjoy

Customer-retention-with-advocacy-marketing

Retention -

How to Drive Customer Retention with Advocacy Marketing

Learn how customer advocacy fuels retention and unlocks deeper insights into your consumer base. This guide explains advocacy marketing strategies to identify high-value customers, personalise communication, and improve customer experiences for sustained business growth.

increase customer lifetime value with referral marketing

Customer advocacy -

How to Increase Customer Lifetime Value CLTV with Referral Marketing

As well as drive new customer acquisition, referral can significantly increase customer lifetime value and deliver measurable return on investment (ROI).

How to Build an End-to-End Influencer Marketing Strategy That Delivers

Learn how to build an end-to-end influencer marketing strategy that boosts customer retention without overhauling your existing approach.

Stay in the know

Subscribe to our blog and get monthly emails packed full of the latest marketing trends and tips