What makes a product of service referable? Why are some brands more likely to be recommended to friends and family than others?
We recently undertook some research with OnePoll to delve into the key motivations behind refer-a-friend and have compiled the results in this great infographic.
We uncovered some surprising insights:
Consumers are more likely to trust a brand recommendation from a friend than their partner [Source: @mentionmeshare] (Click to Tweet)
Only 3% of consumers trust a recommendation from a celebrity [Source: @mentionmeshare] (Click to Tweet)
A bad returns service would prevent 57% of consumers recommending a brand [Source: @mentionmeshare] (Click to Tweet)
What Is a Referral Link? How to Create & Track One
What is a referral link, and how does it work? Learn how to create, share, and track referral links so you can attribute customer-led growth and optimise your referral programme.
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