What makes a product of service referable? Why are some brands more likely to be recommended to friends and family than others?
We recently undertook some research with OnePoll to delve into the key motivations behind refer-a-friend and have compiled the results in this great infographic.
We uncovered some surprising insights:
Consumers are more likely to trust a brand recommendation from a friend than their partner [Source: @mentionmeshare] (Click to Tweet)
Only 3% of consumers trust a recommendation from a celebrity [Source: @mentionmeshare] (Click to Tweet)
A bad returns service would prevent 57% of consumers recommending a brand [Source: @mentionmeshare] (Click to Tweet)
Learn how to turn silent customers into brand advocates. Discover practical ways to build brand advocacy and drive referrals, trust, and long-term growth.
Focus Keywords: brand advocates
Emotional Loyalty: What It Is and How to Turn One‑Time Buyers into Fans Who Come Back
What is emotional loyalty? Learn how to turn one-time buyers into loyal customers with strategies that build trust, connection, and long-term retention.
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