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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

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Marketing trends

Seven of the best brand campaigns in 2021

It's been another busy year, and marketers have been hard at work executing some stellar brand campaigns. Here are 7 of our favourites from 2021.

Customer advocacy

Money talks: why referral customers are a growth goldmine for financial brands

A referral marketing channel has the potential to unlock huge brand growth for finance and insurance providers. Here's why.

Customer advocacy

Marketers, bookmark this: the Glossary of Referral Engineering®

Learn the terms of Referral Engineering™ and see you how they fit together to create a high-performing marketing channel (without a big budget).

Customer advocacy

Chinese Singles Day: the biggest retail opportunity on the planet

Launched in 2009 by online market Alibaba, Chinese Singles' Day is now the world's biggest retail event and a huge opportunity for western brands.

Customer advocacy

Referral Intelligence®: Actionable Customer Insights

Distrust towards advertising hinders high-performance data. Unlock the power of untapped first-party data for exceptional marketing performance.

Seasonal promotions

Friendship Day: 75% Increase in New Customer Acquisition

We look at how brands ran referral campaigns for International Friendship Day to significantly increase their shares, orders, and customer acquisition.

Press releases

Bought By Many' Unveils SaaS Tool for Bonus Referrals

Pet insurer Bought By Many has used name-sharing to doubled its volume of social shares - and sales from its referral scheme have quadrupled in 12 months.

Marketing trends

Want to boost sales and acquire loyal customers? Plan Black Friday now

Black Friday on 26th November 2021 will be almost entirely online. We share tips for retailers looking to boost their sales and customer acquisition.

Mention Me updates

Press Release: Mention Me Now Available on SAP® Store

Mention Me's referral marketing solution is now available on SAP® Store, the digital marketplace for SAP and partner offerings.

Press releases

Lockdown Exit: Referral Boost for Home & Garden Retailers

Customer referrals drive activity across retail sectors, with Gifts and Occasions retailers seeing biggest overall increases for the quarter.

Marketing trends

Loyalty vs Referral: Real Brand Love Happens in Public, Not Private

Marketing goals for loyalty programmes are easily understood: prevent churn; increase frequency; drive sales. But how much loyalty do they really instil?

Marketing trends

Life on the Digital High Street Blog

With the future of the High Street looking challenging, we dig out stories and lessons from traditional retailers adapting their way back to growth.

Mention Me updates

Mention Me Joins SAP.iO's Consumer Engagement Accelerator

Mention Me joins SAP’s equity-free accelerator program facilitated by SAP.iO FoundryTel Aviv in collaboration with Publicis Sapient.

Marketing trends

How consumers shop now: Q1 2021

We’ve analysed online orders and referral data from 450+ brands across sectors to see how consumers shopped in Q1 2021 – and how they’ll shop in Q2. 

Mention Me updates

Press release: Mark Choueke and Natalie Barrie join Mention Me

Mark Choueke and Natalie Barrie join Mention Me as Marketing Director and Head of Sales.

Marketing trends

5 industries (still) thriving in the Coronavirus lockdown

As the Covid-19 pandemic continues, some sectors are driving more online sales and referrals than ever. We explore the industries thriving right now.

Seasonal promotions

How to increase sales for your brand this Valentine’s Day

Learn how brands across various sectors are leveraging the revenue potential of Valentine's Day, even if they don't fall into the traditional gifting industry.

Seasonal promotions

Black Friday 2020: what consumers want this retail weekend

We asked 2,000 UK consumers about their plans for Black Friday 2020. Social proof, brand purpose and a seamless online experience emerged as key factors.

Marketing trends

4 ways direct-to-consumer brands can drive sustainable growth in 2021

Now mainstream in the ecommerce landscape, direct-to-consumer (D2C) brands must implement effective strategies to sustainably grow in 2021. Here's how they can

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